Instacart is on a mission to make every surface shoppable, pitching that to advertisers at this year’s Cannes Lions festival. Notably, there’s been an increased presence of retail and commerce media networks on the ground with brands like Chase and United having a presence here at Cannes on the heels of launching their own networks.

“This last year has been about moving off-platform. So now, we’re making our data available on an aggregated, anonymized basis to other media platforms,” said Instacart CMO Laura Jones.

As things begin to close down today, Jones joins this episode of the Digiday Podcast at Cannes to talk about Instacart’s beefed-up retail media offering, presence at Cannes, and more.