DigiMarCon Podcast

Connect it to the importance of being adept in developing new skills and how Digital marketing is moving more towards Insights/Strategy and Authenticity of a Brand Which will include: Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results?

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In the age of shifting loyalties, loyalty marketing is the ace up the CMO’s sleeve. Experience shows that when loyalty marketing is done right, it deepens consumer trust based on insight and relevance. Trust is marketing gold in a post-Covid world. But the loyalty paradigm is also evolving. To continue to succeed, brands need agility and one-on-one relationships. And with third-party cookies on the way out, brands will have less data to create authentic connections. Hence loyalty marketing has become even more critical as a source of first-party data.A strong partnership hinges on value exchange. Loyalty marketing is no different. The desired state is loyalty as an outcome and not just a program.
Key Takeaways:
1. Value -led approach to loyalty marketing
2. Who's done it well
3. Tips and tricks to loyalty marketing

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

According to The Marketer of 2022 report by Brandwatch, digital insights and methods of collecting consumer data are top of mind for marketers this year. With that in mind, social listening is looking at what people are talking about online, on forums, social media, underneath news articles, and websites. Learn what social listening is, and the 5 steps to launch a successful social listening program.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

As social networks become more crowded, social media noise has become a serious problem in today's market. Everyone's fighting everyone else for space, to fight for the short attention spans of today's social media users. So how can we help brands to better prep themselves, and what are some strategies to stand out in this overly populated space?

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Storytelling is an ancient tradition that goes as far back as the beginning of human civilisation. It is universal - we all love a good story. Stories are at the heart of content marketing, but what makes a story memorable? At a time where content is everywhere, how do we make our stories stand out? How can content marketers make use of digital tools and platforms to create interesting and immersive experiences for their audiences? In this session, I will attempt to answer these questions, and share some practical case studies of how we, at Economist Impact, tell our stories.
Key Takeaways:
- Why is storytelling important for content marketing
- How to create impactful stories for your target audience
- How to amplify your digital stories in effective ways

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Organisations have organically grown over the years and brought in many ad-tech and martech capabilities to deliver the best experience for their customers. Yet we find it difficult to strategies and engage in a cohesive way across channels and failing to delight the customer. In this session we will introduce how organisation can leverage the existing ad-tech and martech stack to create and execute real-time customer Journeys, maximising the engagement across various demographic cohorts.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Listen to how a digital agency from a sleepy provincial town developed tech that is set to put marketers in complete control of their most important digital asset, (not their NFT’s) their website! Since the dawn of the internet Ad Agencies and Marketing teams have loved to hate website development. Every morning agencies and marketing folk get up and don armor, select a weapon and corral an army of the bewildered to do battle. They are fighting technology fragmentation, rising infrastructure costs, ballooning overheads, and diminished creative freedoms. These daily skirmishes have forever labeled web development as a price of entry, loss leader. Blutui has set out to change this and I will explain why and how we plan to change the game for advertising agencies of all sizes. The team at Blutui have reimagined the web development process to make multi-site, multi-brand, multi-collaborator and even multi-agency web development something marketers can fall in love with over and over again.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

I will talk about how my team launched the Re- brand (http://www.refoods.com) in the SG market as a pilot with an objective of setting up a B2C business at Olam, traditionally a B2B organization. I will share some insights into digital channels we leveraged for distribution and marketing to first raise awareness, then garner consideration and finally lead to purchase and repeats. I will discuss an approach which is a combination of using data from marketing campaign execution on digital channels and first party data for an incumbent brand like us.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Key takeaways: Anna taps into the rapid growth of the competitive ecommerce industry in Southeast Asia and shares full insights into the key ingredients to maximize brands and business' ROAS - from media planning, platform optimization, automation support and alignment across all digital touchpoints.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/