DigiMarCon Podcast

The Big Data phenomenon was all about the collection of masses and masses of data: it was a technology challenge. But for most of us, this is no longer a problem – we know how to collect the data – the challenge now is one of processing the data, to make smart data work for us. Econsultancy, reports only 25% of organizations are able to make proactive use of digital data to drive business outcomes. Join me to learn how to decipher the big data code and put it into action to improve digital marketing and analytics performance.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Marketers need to be creative in the ways in which they manage their resources. Jeff will bring you clear examples of ways to develop a sustainable strategy and show you the possibilities of making your creative assets work for you, efficiently. The presentation will give you the guidelines necessary, in 5 easy to follow top tips.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Success in search, and for that matter, in every earned marketing channel (social, content, email, word-of-mouth, et al) is harder than ever because, for the first time, a true majority of businesses are investing in all of these. As saturation hits and consumer attention is even more challenging to come by, what can we do to be the source people listen to rather than the one they all ignore? In this presentation, Rand will cover the quiet shifts in behavior from search engines, social networks, and web users themselves that are forcing us to change, alongside a plethora of tactics and examples of how to be the signal amidst the noise.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Marketing in the current age through societal engagement: how to acquire new customers strengthen bonds with existing ones through championing a cause and integrating it into your customer-facing activities. From growing your email lists to upselling at checkout, your organization can grow and be a positive agent for change.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Writing SEO-optimized content takes a lot of time. A web editor spends an average of 75% of his time preparing an article and 25% of his time writing it, the profitability of the content is immediately questioned. How to speed up content production? How to overcome the blank page syndrome? During this conference, discover how to use AI to your advantage in order to automate your editorial tasks and produce content optimized for SEO up to 6 times faster!

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In a world of saturated social channels, increasingly complex PR landscapes and scale-limiting publisher partnerships, what does the future of premium publishing look like for brands? Together with leading D2C brand Huntstreet we take a deep dive into how brands can graduate from social channels and move into global premium publishing. Should publishing be part of your performance planning and can publishers drive meaningful and measurable results? Join Linkby Co-Founder Adrian Fagerlund and Tresor Anne Tan of Huntstreet in an onstage discussion around the potential of performance-led campaigns across premium publishing, the future of publishing and how to stick out as a brand.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

We are at a tipping point in marketing, one driven by Gen Z and the influence they have over culture. This generation is moving away from the individualised social amplification of social media to a more community-centric, connected, decentralised experience found originally in gaming environments. Communication evolves with every generation, and as the largest generation to date steps into their role as trendsetters leading social and cultural change, with more economic power than ever before, brands need to understand their influence or risk being left behind. In this session we introduce a new Generation - Generation Twitch, an audience spanning Millennials, Gen Z and Gen Alpha, who are all under the influence of the emerging social codes. We reveal what matters to these meme masters, their values and social behaviours, how they communicate and their expectations of brands. Key Takeaways: 
- Lead, don’t follow - recognise that communication with the new generation of audience requires personalised approached and an understanding of changing cultural values.
- Thrive in 5 - Brands that put themselves at the head of these 5 emerging values will be able to lead not follow.
- Generation Twitch - A new generation of audience awards your brand engagement.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In today's digital age, to access the content of their choice, users need to make close to about eight clicks on their phones. With more than 12,000 hours of content being created every day, discovering it is not an easy task. So, in this whirlwind era of digital content, how can users see the unseen?

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/