DigiMarCon Podcast

Every business owner wants to attract more customers, convert prospects to sales, and want more referrals from customers. Ramon shares how the three principles of "Attract, Sell, Wow" can help your business upgrade its marketing and sales processes and bring in more sales. Marketing and sales can be tough. However, by following these simple principles Ramon helps small business owners and entrepreneurs better understand how they can improve their marketing and get better results. By attending Ramon's session - you'll learn specific best practices to attract more leads (prospective customers). You'll learn that selling is really about further educating the customer. Finally, Ramon will share with you the importance of wowing customers so they buy from you again and refer business to you.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Inbound marketing delivers 54% more leads than traditional marketing. There is a major shift in how buyers make purchase decisions, and it is more important than ever for marketers to adapt to this shift via inbound marketing. This session will provide actionable tips for marketers to use inbound marketing to first drive more qualified traffic to their websites and then convert more of that traffic into leads and customers.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In the past few years, customer experience has become a competitive differentiator. We’re all in the business of delivering a personalized, unified, and all-around amazing experience to customers, one that enables conversion and ultimately builds loyalty. As we talk about providing an optimal cross-channel experience to customers, a new channel is seemingly popping up every month with the continued explosion of mobile and IoT. This means to more moments than ever before challenging us to "get it right," or risk losing relevance and loyalty. People today care about how brands make them feel and how much they anticipate their needs. Patrick Tripp from Adobe will address the question we’re all plagued with as digital marketers: how do you leverage data to master customer experience, and deliver the right offers and messages to people across channels, without overstepping that boundary of “creepiness.”

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Influencer marketing is now the fastest-growing channel for customer acquisition. 65% of brands now participate, and polls show that consumers trust social media influencers more than a traditional celebrity endorsement. Evan Aaronson, President of Boomopolis.com, along with his panel of 3 established influencers will help guide you on how best to navigate through this exciting new space. Topics covered include: A) Why influencer marketing? Is it the next form of advertising for the 21st century? B) The best platforms to advertise for specific brands – Facebook, Instagram, Vine, Snapchat, YouTube, Twitter, Periscope – so many platforms to choose from. How does a brand figure out which is the most appropriate for them? C) How a brand deal works with influencers -through a few case studies, he’ll take you to step by step on how the process works. This includes contract points, choosing the best influencers, approving and posting the content, fair rates, and measuring the results of the campaign in Likes, Views, Comments, etc. D) Tips and Tricks of the Trade: Best posting times, running contests, riding hashtags and trends, public appearances, and more. E) Other revenue streams for influencers include books, movies, and ringtones. E) Emerging trends. What does the future hold?

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Proximity marketing is an exciting endeavor, both for the prospect and the marketer. And it will cause a significant shift in how digital strategy is developed and executed. So, what are the pros and cons for digital marketers? In this session, attendees will: understand what proximity marketing is, review the positive impact proximity marketing will have on digital engagement, and review the issues a digital marketer will face with proximity marketing.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Jacob Curtis will share tips and advice from his experience in leveraging his online influence through his personal brand to make a name for the company he works for. Listen to what Jacob has to say about his journey using personal branding on social media as an employee advocate. Attendees will learn the importance of personal brands in general, how trust is important on social media, knowing which social platforms to focus on, how to measure success, and the importance of data metrics.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Ammon Fife is the Group director of data science and analytics at Bonneville Communications. He has worked on social and digital campaigns in the Consumer (Hersheys, General Mills), Hi-tech (Intel, HP, Rackspace), Pharma (Pfizer, Sanofi, Amgen), and Non-profit (Mormon.org, Huntsman Cancer Institute, UN Foundation.) spaces. He also bounces between teaching Social Media Analytics and Micro-Economics at LDS Business College and BYU-Idaho.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Aaron Polmeer will give an entrepreneurial perspective on the opportunities and benefits for companies to brand ‘web search’ the number one activity performed daily online by their customers. Attendees will learn what branded search is, how it is activated and how it can be monetized while increasing and retaining web traffic online for any company website.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Bryan will discuss how we can communicate to customers as people, rather than as data points and introduce a more genuine approach to communication and the vital role customer intelligence plays in this paradigm. In his acclaimed book. There is no B2B: It’s Human to Human H2H, Bryan writes passionately about the need for marketers to return to simplicity and empathy. His message is simple: Marketers should drop the marketing speak and adopt a more genuine language. His presentation promises to be evocative and interesting.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

“You are wasting time and resources on your website and don’t even know it.” - It’s time to take a step back and challenge the assumptions of traditional web design. What we think the process should be, in in-fact causing wasted time, money, and opportunity. Join Luke as he explores Growth Driven Design, a smarter approach to developing your website which minimizes waste through iteration and learning. The result is a peak-performing website in a fraction of the time.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/