DigiMarCon Podcast

Approximately 1 billion Snaps are sent every day. Snapchat adoption and usage among mobile millennials are soaring, but brands are slow to react. Adam and Kevin will be your Snapchat sherpas in this entertaining, insightful, and educational session. Some of the topics we will cover are: 

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Ben and Jerry's CEO recently said that they view themselves as publishers and their agencies as publishers. Find out why he said that, and what that means for the future of marketing. Additionally, is the "Agency of Everything" an unrealistic fantasy or plausible reality? Attendees will learn what it takes to be one and/or what you have to do to hire one. In this session, Simon will also speak about why brands need to uncover their unique Story Platform and how it impacts all future communications.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

You know who you need to get in front of – do just that with a highly accurate and reliable way to reach influencers across your target accounts and business segments. Business targeting uses precise, business demographics, to ensure you can target and reach the decision-makers that matter to you. Predict the right message, channel, and timing for each customer experience and inform critical business decisions by using all available customer data. Henry Schuck will share his advice on effective techniques for re-targeting and predictive intelligence.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Jacob Curtis will share tips and advice from his experience in leveraging his online influence through his personal brand to make a name for the company he works for. Listen to what Jacob has to say about his journey using personal branding on social media as an employee advocate. Attendees will learn the importance of personal brands in general, how trust is important on social media, knowing which social platforms to focus on, how to measure success, and the importance of data metrics.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Digital experiences are now a critical part of the entire customer journey: from exploration and purchase to use and engagement. While world-class websites initiated the shift to digital, it was only the first step in using digital experiences across mobile apps, in-venue screens, and IoT-connected devices that already are our future. What does this mean for the New Marketer? How does marketing need to think differently about the brand’s content and data strategy in order to deliver the right digital experiences to meet and exceed the consumer’s expectations wherever they may be?

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Bryan will discuss how we can communicate to customers as people, rather than as data points, and introduce a more genuine approach to communication and the vital role customer intelligence plays in this paradigm. In his acclaimed book. There is no B2B: It’s Human to Human H2H, Bryan writes passionately about the need for marketers to return to simplicity and empathy. His message is simple: Marketers should drop the marketing speak and adopt a more genuine language. His presentation promises to be evocative and interesting.

Industry-leading companies are already tying sales and marketing actions to Big Data triggers. It's just a matter of time before Big Data is a mandatory part of any sound sales and marketing strategy. In the b2b area, no Big Data contributor weighs in as powerfully as social media. Companies that learn to use the Big Data that flows out of social media the most intelligently will become the industry leaders of tomorrow.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Proximity marketing is an exciting endeavor, both for the prospect and the marketer. And it will cause a significant shift in how digital strategy is developed and executed. So, what are the pros and cons for digital marketers? In this session, attendees will: understand what proximity marketing is, review the positive impact proximity marketing will have on digital engagement, and review the issues a digital marketer will face with proximity marketing.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Aaron Polmeer will give an entrepreneurial perspective on the opportunities and benefits for companies to brand ‘web search’ the number one activity performed daily online by their customers. Attendees will learn what branded search is, how it is activated and how it can be monetized while increasing and retaining web traffic online for any company website. 

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Aaron Polmeer will give an entrepreneurial perspective on the opportunities and benefits for companies to brand ‘web search’ the number one activity performed daily online by their customers. Attendees will learn what branded search is, how it is activated and how it can be monetized while increasing and retaining web traffic online for any company website.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/