DigiMarCon Podcast

Marketing is not just a job or a skill. It requires a flair for business acumen and the personal branding of the person on the job.This closing keynote will inspire all digital marketing to internalise their calling and personal mission to be aligned to the corporate objectives in marketing.
Key Takeaways:
1. Audit Your Inner Substance 
2. Strategise Your Positioning 
3. Analyse different forms of personal branding

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

With the extensive use of customer data, AI and behavioural insights based on testing, there is an enormous potential for businesses to influence consumers through their e-commerce activities. It is allowed to persuade customers to make a purchase. However, misleiding consumers is prohibited. Online marketing techniques may cross the red line more often than you think. This presentation will tell you when and what you could do to prevent it. 
Key Takeaways:
The presentation will provide understanding of the legal limits to the use of persuasive online markting techniques. It will descibe the risks and harm to consumers and how to prevent those.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Marketeers are having it more difficult than ever to measure the right metrics and KPI’s and it’s getting harder and harder with third party cookies going away. How do you handle this as a company/marketeer? In this topic, people will learn everything they need to know about this new fase of digital marketing we are in right now. I’ll share some tips as well!
Key Takeaways:
- They'll know what is going on at this topic at this point.
- They'll know the impact of the changes going on at this point.
- They'll receive 9 tips on how to work-around third-party cookies.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Today’s marketer is faced with many challenges. Most of these are precipitated by the shift in people’s lives into online environments. Be that our media consumption, communication, work, services or purchase behaviour – we are fast digitising our day to day activities. This relocation has a seismic impact on our industry, and, in turn, on the role of the marketer. As we adapt and transform how our organisations communicate, and how we work, we are faced with numerous turning tides – privacy, fragmented attention, fierce competition, and the importance of data in making marketing more measurable and accountable than ever – digital transformation is now vital to business sustainability. A one size fits all playbook to be successful with this transformation does not exist, so we will discuss the various elements of transformation and how they look in the real world. 
Key Takeaways: 
- What are the biggest headwinds facing brands in today's world
- How do brands ensure they are prepared to navigate these challenges
- Recommendations and best practice for marketers facing into transformation

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

What happened with marketing analytics in the past 2 years. Why is marketing attribution on Its way out? How to measure your marketing in a cookieless world.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Under a general topic I understand dealing with distractions such as news and notifications, maintaining focus, increasing attention span. I'd like to touch about current trends such as social media detox and dopamine fasting and examine the possible impact on the digital marketing industry.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In the modern digital economy, the notion of 'brand' can influence everything from first-touch engagement to purchase and repeat loyalty. Creative content is a differentiator that can elevate a brand, but too often it's a hurdle to overcome, as opposed to an opportunity to unlock. Join Stephanie Aliwell for this session to discover challenges organizations face in managing their digital and creative content, especially around modernizing their content management infrastructure and processes, and best-in-class strategies to put the right foundation in place.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In Binge Marketing, Carlijn Postma translates the world of Hollywood and Netflix into practical marketing techniques. Who better than the people behind the most successful films and TV series, can show you how to build and captivate your audience? All too often, content is seen as a collection of individual pieces. Binge Marketing, on the other hand, is about creating content as if it were a TV series, with every episode tying into everything that comes before and after. Binge Marketing is a marketing strategy that has you developing a long-term relationship with your audience using serial content.
Key Takeaways:
- You'll learn how to translate your brand story into the scenario of a great TV series.
- You'll learn the difference between a target group and an audience.
- You'll learn to use storytelling techniques to find and captivate your audiences.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In Binge Marketing, Carlijn Postma translates the world of Hollywood and Netflix into practical marketing techniques. Who better than the people behind the most successful films and TV series, can show you how to build and captivate your audience? All too often, content is seen as a collection of individual pieces. Binge Marketing, on the other hand, is about creating content as if it were a TV series, with every episode tying into everything that comes before and after. Binge Marketing is a marketing strategy that has you developing a long-term relationship with your audience using serial content.
Key Takeaways:
- You'll learn how to translate your brand story into the scenario of a great TV series.
- You'll learn the difference between a target group and an audience.
- You'll learn to use storytelling techniques to find and captivate your audiences.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/