DigiMarCon Podcast

Over the past 25 years, the global landscape has changed dramatically, but no more so than the last few years. Consumer behaviour has shifted from wanting cheap prices to desiring memorable, positive customer experiences from brands and retailers they choose to do business with, wherever they choose to do business with them.  The most compelling engagement is delivered by solving customers paint points at the intersection of functional, rational and emotional deliverables. True transformation goes beyond just meeting needs and wants; it is delivering unforgettable experiences with excellence, innovation and authenticity.     In this keynote, Juanita will talk to the key trends impacting retail experience, what excellence looks like and why, and what you can do to emulate the insights right here in New Zealand, with international examples from her recent 3 -week retail tour through Europe.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

We've been harnessing the power of social media recently to reach a new audience, as well as engage current followers and use the platforms to build out a better sense of community. We've been achieving this by including more UGC, interactive content, we've recently created a Wellness Series which offers our community fitness classes in person to get everyone off the platform and meeting in real life. We've realised the importance of people just wanting to feel like they belong and wanting to become a part of something bigger than themselves. This aligns perfectly with what we are trying to achieve here at Ārepa - we exist to make brains work better.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The latest wave of social platforms has a new market leader in Tik Tok, but that’s only the latest round of the escalating pace of change that digital marketing endures. New platforms. New MarTech. But how are the B2B and B2C innovators and market leading brands still winning whilst everything is changing? Spoiler? It’s through smart, creative content and outrageously good customer experience insight and design. Proof points / stories may include (for either option):
1. How Auckland Rugby League went from no social media presence only a few months ago to posting Tik Toks that have nearly 200,000 views.
2. How Journey Digital is turning being completely customer focused into a strategy for getting famous.
3. How a leading New Zealand healthcare brand is creating customer intimacy at scale by creating ground-breaking application specifically for people aged over 70. The app is the result of 250 hours of cx research, interviews, user-testing, and resulted in a poem being written and performed about it.
4. How New Zealand’s internationally renowned ski fields used extensive customer research to win new fans and make their old fans come back (and love them even more) after the pandemic.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Listen to how a digital agency from a sleepy provincial town developed tech that is set to put marketers in complete control of their most important digital asset, (not their NFT’s) their website! Since the dawn of the internet Ad Agencies and Marketing teams have loved to hate website development. Every morning agencies and marketing folk get up and don armor, select a weapon and  corral an army of the bewildered to do battle. They are fighting technology fragmentation, rising infrastructure costs, ballooning overheads, and diminished creative freedoms. These daily skirmishes have forever labeled web development as a price of entry, loss leader. Blutui has set out to change this and I will explain why and how we plan to change the game for advertising agencies of all sizes. The team at Blutui have reimagined the web development process to make multi-site, multi-brand, multi-collaborator and even multi-agency web development something marketers can fall in love with over and over again.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

You will learn:
- Why UX has become an influential factor in digital marketing.
- How digital users behave in digital channels.
- Discover two important loops in digital marketing funnel to engage customers.
- Creating simple customer journey map and MoT (Moment of Truth) to engage customers.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Omnichannel marketing, a favourite buzzword for us all. Frost & Sullivan define omnichannel as “seamless and effortless, high-quality customer experiences that occur within and between contact channels”. But in today’s digital first world, are marketing leaders forgetting ALL the elements that define an omnichannel strategy – the things that enable organisations to truly interact with customers, whether B2C or B2B? We’ll try to tackle some of these challenges and discuss ways of creating a stronger customer experience at all phases of the journey and why events must be a part of that mix.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Voice Search remains one of the top use cases for Voice Assistants, yet little is still known about what exactly people are searching for and how brands and publishers should approach optimisation for such questions. In this session John Campbell will be reviewing two years of data collected on real Voice Searches to Alexa. When, what and how people are Voice Searching. This data can be a goldmine for developing use cases for Voice apps and conversational AI experiences, so how do we utilise it?

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The Workday Consumer has logged on - Have you?In an ‘anywhere-work’ world, the boundaries between work and personal have blurred, new habits have been forged and new behaviours and preferences have been spurred on like never before. Many marketers have rushed to adapt their marketing efforts in response to these shifts but new research from Microsoft Advertising and Forrester, shows that many marketers just don’t know how to rethink marketing.Add the festive peak and a rather large football tournament to the mix and Marketers are not sure where to focus their attention.  Join Tina as she reveals the new Workday Consumer and show you how to have no limits.
Key Takeaways:
- New persona to maximise strategiesinsight into Football fans
- New insight into what to expect for the festive peak

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

For over one hundred years psychologists and practitioners have been working together to better understand why we do what we do. Join us as we explore how that science has been put into use over the last decade for big brands. Find out why doing digital marketing through the lens of a psychologist has driven big impact for brands in surprising ways; including a simple addition of a button that sold a million flights using 'the endowment effect'.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The Cost of Living Crisis is bearing upon us and presents another challenging period not only in our society but in our industry. Fortunately data can illuminate a path through this darker period and help not only to ensure digital marketing is as streamlined and effective as possible, but also to navigate the changing consumers and behaviours presented by this time.  Experian will take you through some of the work it’s done to address this for their customers and the insights that might help you with yours.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/