DigiMarCon Podcast

Traffic acquisition for ecommerce is increasingly competitive, and many stores do not expect to break-even on the first online purchase. In this talk you’ll find out about the barriers to measuring customer lifetime value, ways you can simplify the return on investment calculation, and what this means for the way you manage the site. Of most relevance to Shopify stores, but the principles are applicable on other platforms.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Today’s marketer is faced with many challenges. Most of these are precipitated by the shift in people’s lives into online environments. Be that our media consumption, communication, work, services or purchase behaviour – we are fast digitising our day to day activities. This relocation has a seismic impact on our industry, and, in turn, on the role of the marketer. As we adapt and transform how our organisations communicate, and how we work, we are faced with numerous turning tides – privacy, fragmented attention, fierce competition, and the importance of data in making marketing more measurable and accountable than ever – digital transformation is now vital to business sustainability.A one size fits all playbook to be successful with this transformation does not exist, so we will discuss the various elements of transformation and how they look in the real world.
Key Takeaways:
- What are the biggest headwinds facing brands in today's world
- How do brands ensure they are prepared to navigate these challenges
- Recommendations and best practice for marketers facing into transformation

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Many Brands are investing in the metaverse – Marketers need to understand the latest developments and consider how to use this use the space to its full potential. This session will explore how digital marketers must adapt as the metaverse expands.
Key Takeaways:
Learn what the metaverse actually is and is not What brands are doing now. What can marketers do to get started. What opportunities are available and what opportunities will be available in the future.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In the end of this keynote, audience members (senior marketers) will be prompted to question and think about the following:
Identifying a singular website KPI that they might want to narrow-in on (and how "less = more"). Questions/actions to take to their team and/or website-related service providers re: website priorities, expenses, and outputs. How they might improve conversations with senior leadership and/or their CEO about their website's KPIs, website's ROI, and website activities/expenses (potentially leading to greater support and/or stronger working relationships).

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

We all know that email marketing is a strong channel that delivers excellent results – but let's face it, it's very easy to take it for granted and run our email marketing programs on auto-pilot. Award-winning author, Kath Pay, will have you questioning the email marketing practices that you have always accepted and more importantly equip you with a desire to ask ""Why"". Designed to help you to innovate a new marketing mindset for yourself, you'll leave seeing your email marketing program through a new perspective.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In this talk, Neha will share strategies to create frictionless customer experiences while thinking of pre-click, click and post click user journeys. Learn to build a cohesive customer experience, and see real-life examples of brands that she has helped to build to scale using paid social advertising. 

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Working in academia, the public and private sectors, Daniel is a leading expert in artificial intelligence as well as its applications and the social, commercial, economic and ethical implications. In a world where many believe access to more and more data will lead to ever better decision-making, he looks at what AI really is, as well as identifying the future challenges and opportunities for AI. He also asks how organisations need to change their structure and how these ideas could scale to a planet. Daniel will argue why we need to embrace these emerging technologies and will discuss the philosophical and ethical issues surrounding them. 

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The ever-changing landscape of digital marketing can make it difficult to predict your outcomes. Rising ad costs, competitive markets, platforms giving users control over how they are being tracked… are all variables that can have a negative impact on your marketing and their outcomes can be out of your control. By incorporating digital events in your digital strategy, you control who your message reaches and the outcomes of your marketing strategy. 
During this session, you will learn how to: 
1. Increase brand awareness, establish relationships, and boost sales through events 
2. Craft digital event experiences that captivate your customers and employees
3. Re-imagine virtual events to create an experience that audiences love 

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Are you looking for a sustainable creative content hook and competitive edge in your go-to-market strategy? This session will inspire you to take your brand to demand through crafting purpose driven narratives that resonate in a conscious consumer world. We will explore how to build powerful campaigns focused on pairing people, planet and profit together, looking to sustainability as a North Star for your company's brand and reputation ambitions.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/