DigiMarCon Podcast

Content is the currency of digital marketing, but many companies fail with their content marketing because they base content production around their products and services. In other words, brands like to talk about themselves rather than what potential customers might be looking for. This session will look at how to create a truly authoritative library of content for your brand that is optimized for search engine optimization to generate more traffic, leads, and conversions for your company. Through repurposing this content, this same library of content can be leveraged across Web, Email, and Social as well as lead generation assets. If you have had doubts as to the nuts and bolts of content marketing and how it relates to SEO as well as other aspects of digital and social media marketing, this session is for you.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

BOL will dive into the next level of Account-Based Marketing, uncovering the question of "what's next" for your ABM efforts. We will uncover the six elements of next-gen ABM and how brands can stop struggling to get ABM right. Key takeaways include:
• ABM is about the strategy, the targets, the marketing program, the content, the measurements and the alignment;
• The future of ABM means thinking beyond the click;
•  A holistic approach to building successful customer relationships at scale happens when brand, demand and ABM align.
• At the end of the day, ABM should do two things: Help you accelerate your pipeline and accelerate the list of accounts in your pipeline.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Web3 has the potential to fundamentally change the internet as we know it. At its core web3 is the decentralization of the internet, allowing traceability, accountability, and near elimination of fraud. As we think about the authenticity of data, reviews, and testimonials in today's web2 that's filled with fraudulent information, fake reviews, and paid testimonials; web3 will present an opportunity for brands and customers to have a truly authentic and trusted experience. We'll explore examples of what this might look like in a web3 world.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

How can you use creative tools to increase your conversion rates? What can we learn from the tools Hubspot, New York Times, Ikea, L'Oreal and Nike have built? How can our marketing team better generate ideas and build graders, calculators, quizzes, recommendations and AR apps?

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Have you considered how your brand, agency, or enterprise will capture the Gen-Z audience through social media content in a competitive, highly saturated social space of Instagram and Tik Tok? Have you considered how your value proposition will blend to this audience group to create a champion community of brand advocates that decrease customer acquisition cost? Have you considered how data will play a role in your video-curation content decisions? What are three key takeaways the audience will get from your presentation/panel participation? 
#1: Qualitative data metrics can predict where you creative-budget marketing spend should be allocated. Using existing social media metrics as a predictive tool can take the ‘guess work’ out of curating viral content and save thousands of dollars on production. 
#2: Create value in the founder personal story, brand value proposition story, and consumer personal story. Taking the user along for the journey of your brand growth will drive the Gen-Z audience to de-clutter what “authentic” means in a highly saturated landscape and decrease customer acquisition cost.
#3: Polarization in content creates unity in users to create a community on platforms like Instagram and Tik Tok. Generating polarity for your brand can predict your next campaign or major initiative for your brand. 

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Search Incrementality: How Paid and Organic Overdeliver Together. Can you stop bidding on brand terms and rely purely on organic rankings? Probably not. We'll go over the benefits of a two pronged search marketing strategy to drive incremental traffic.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Ideation. Transition. Execution. These are the three stages of business growth every C-suite leader must navigate throughout the life of their company. Surviving each one is not good enough. You want to thrive, evolve, and, when necessary, transform. But who do you market to? What do you need to operate effectively? When can you scale your business, and in which areas can you grow the most? As the markets change, so will your answers. But these four questions will help you focus on the who, what, when, and where of your business— and they remain the same. In this keyonte, Sangram Vajre will provide you with a four-question framework that will reveal your next steps and propel you forward, no matter the size of your company or the stage you’re in. You’ll learn how to take your business from ideation to execution and predict your next MOVE more confidently.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

A mindset shift is taking place as companies consider people in the context of business needs, and what people value. The events of the past few years have driven brands across industries and markets to reevaluate their business models, rethinking how to shift to human-centered approaches that place brand values and authenticity at the core of business. Achieving authenticity as a brand requires truly understanding and acting on what your customers value. In this session, John Lee from Microsoft Advertising will share data and insights from consumer research studies on trust/inclusion/sustainability, highlight brand success stories, and explore actionable strategies for your digital marketing efforts.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/