DigiMarCon Podcast

How can you use creative tools to increase your conversion rates? What can we learn from the tools Hubspot, New York Times, Ikea, L'Oreal and Nike have built? How can our marketing team better generate ideas and build graders, calculators, quizzes, recommendations and AR apps?

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Futurus specializes in developing virtual and augmented reality applications for organizations to use for marketing, product visualization, experiential events, and training purposes. The company has an extensive portfolio of clients in industries such as consumer packaged goods, hospitality, medical, real estate, and manufacturing. As leaders in the XR space, we feel it is our responsibility to guide our clients responsibly in finding a solution that meets their goals while creating a valuable experience for the end-user. The metaverse is removing the physical barriers to connecting people from anywhere in the world by using augmented reality and virtual reality. Content creators bring to life the ideas and space for people to join. Brands have a unique opportunity to take the physical and bring it in the virtual to connect with their consumers on a personal and authentic level. “Why” and “how” are two crucial questions to ask when evaluating if it is worth investing resources. The former is a reflective question brands must ask themselves and figure out the purpose and goals of creating an immersive experience. The answer to this will help determine if the experience will be valuable to the end-user. The latter is what Futurus and leaders in the XR industry come into solve. As subject matter experts, we use our experience to figure out what will be most successful in achieving our clients’ goals. From there, we can create a custom solution that can be deployed and shared with consumers. 
Key Takeaways
• How brands can leverage virtual and augmented reality to engage with consumers 
• Considerations for what technology and platform is most appropriate for the proposed use case
• Options for leveraging various types of immersive content 

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The marketing industry is evolving. Scaling your marketing and revenue goals in 2022 without the proper tools in place will hamper growth. AI is no longer a luxury but a must-have tool to scaling your advertising strategies—but AI on its own won’t accomplish anything. As the MarTech arms race accelerates, B2C marketers will face a choice: Adapt, or fall behind. That’s what this presentation is all about. We’re looking ahead to 2022 with practical advice to prepare for the future of marketing. In this session, we’ll discuss the delicate balance of pairing automation, machine learning, and optimization with human expertise to help prepare marketers for success in the future of an AI-heavy world.
Key Takeaways: 
→ Practical advice to prepare for challenges in 2022 and beyond
→ Which emerging technologies will reshape digital advertising
→ How to incorporate machine learning into your technology stack

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Everyone has accepted the need for it by now, and we're all consumers of it. BUT, you're creating content that's just... not... landing with your target audience. WHY is that – and WHAT should you do about it? In this session by former pro basketball player and über publisher Dre Baldwin, who built his brand through content before it was cool, you'll learn the 3 key content mistakes that are working against you that you don't even know about. Even better, Dre will tell you how to fix them and WHY these fixes work.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Client reports are a basic requirement of digital marketing, but creating meaningful reports can be a real challenge for most marketers. Well-designed reports aren’t just easier to understand, they improve client relationships -- and even account performance -- in ways that templated dashboards can't. In this session, you’ll learn how to use emotion and storytelling to prepare reports that matter to your audience, promote emotional buy-in and drive meaningful change.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

How can you use creative tools to increase your conversion rates? What can we learn from the tools Hubspot, New York Times, Ikea, L'Oreal and Nike have built? How can our marketing team better generate ideas and build graders, calculators, quizzes, recommendations and AR apps?

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Every marketer knows the value of content strategy. However, few document and use buyer personas and journey maps. During this session, we will cover the process of documenting your content strategy and you can leverage your insight to build a content production engine that will generate engagement and demand for your business.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/