DigiMarCon Podcast

Digital marketing can be powerful - but only if it’s done right. Content marketing, social and SEO can all be effective tools for your business, but without the right strategy in place, you won’t get the results you need.Making the most of your marketing all comes down to the strategy you put in place at the beginning of the journey, and how well you tailor your activities  to your products, channels - and, most importantly - your audiences. This session isn’t about spouting buzzwords and following trends, we’ll discuss tried and tested digital marketing tactics tailored to business’ unique needs. We’re dedicated to helping businesses every step of the way, from strategy and creation to implementation and beyond. But it all starts with that first step.The right digital marketing strategy can make or break your business. So where do you start? Join Adam to learn from real life examples that can be applied to your own business.
Key Takeaways:
- How to create and deliver a cohesive marketing strategy
- How marketing can help scale your business 
- new markets, new regions, new customer audiences
- Some of the newest tools and techniques on the market 
- and how to determine if they're right for you (or, more importantly, your audience)

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

We know marketing can do amazing things for our brands. And yet we spend entirely too much of our time and effort trying to prove it using digital attribution we know is flawed. Meanwhile, small businesses can discern the impact of their effort on their bottom line. Allowing them to be brave in trying new things, keep common-sense as a decision driver, and connect the dots from all aspects of the business.  As businesses grow, and departments become siloed, brands can lose the big picture. In this session, we’ll bring it back to the basics of how brands can scale but still think like a small business with actionable strategies and best practices. 1. Benchmarks are meant to be helpful, not limiting. Don't be afraid to try something just because you can't predict the future. 2. Incrementality is the primary objective of paid media and should be prioritized over attribution. 3. Holistic measurement strategies are key to keeping a pulse on performance, especially as attributable data loss continues with evolving privacy policy changes.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Learn the recipe for success to increase revenue throughout the customer lifecycle from direct mail experts from Lob. Nicole will share the secret ingredients to combining your digital and offline channels to increase conversions, CLTV, and ROI with an omnichannel approach at every touchpoint.
Key Takeaways:
Make your direct mail campaigns more efficient to increase conversions, revenue, and ROI by integrating with other digital channels in your CRM or marketing automation platform, making it simple to trigger mail based on actions.Learn to test and optimize your campaigns to achieve the best results, and Automate production and postage across a global network of commercial printers to get your messages delivered to the right customer at the right time, every time.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

I want to have my cake and eat it, too. That's the internal mantra of the modern consumer. As technology has advanced, consumer options have expanded. With the vast sea of choices a mere Google away, their expectations have also changed. They want experiences tailored to them. Gone are the days of the you get what you get and you don't get upset mentality of organizations. Now, we must personalize customer experiences to stand out among the crowd. To meet those expectations, we must prioritize technology, personalization strategy, and customer data usage. The competitive edge lies within crafting the right messages, delivering them when, where, and to whom they're most effective, investing in wise data use, and treating every customer interaction as a chance to win loyalty. In this session, we'll cover the challenges of personalizing customer experiences and what organizations are doing to address those challenges.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

For over a decade, SEO experts have relied on strategies like on-page optimization, blogging and email outreach for links. But, in 2022, these techniques are losing their effectiveness because they rely on coordination with a web developer, big content budgets, and spammy email outreach. Fortunately, there’s a better way to grow organic traffic: purpose-driven SEO! Join 20-year SEO expert Dale Bertrand to get a step-by-step playbook on how to apply this effective new strategy to any B2B or B2C website to generate high-quality organic visitors.
Takeaways:
How Google’s AI is tuned to amplify brands that resonate with online consumers
How to craft a purpose-driven SEO strategy that resonates with search engines
Case studies of leading brands who practice purpose-driven SEO

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

You want people to engage with your marketing. But science says that your customers and prospects are often on autopilot. They don’t “make” decisions, they default to automatic, reflexive, hardwired responses.Social scientists have documented 200+ of these decision defaults. And some of them can influence when people click, who they believe, and what they buy.Discover how to use them as triggers – and significantly increase the likelihood people will do exactly what you want. Easily add them to your emails, ads, landing pages, etc. And gain an instant competitive advantage.
Key Takeaways:
• Discover surprising ways to trigger hardwired human behaviors to get the digital behavior you want – automatically
• Find out which scientifically proven copy and design tactics make people open, read, click, and respond without thinking
• See numerous examples from different verticals and channels that demonstrate how you can easily add these tactics to your campaigns

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

It's time to stop marketing the way you want to market, and to start helping your prospects learn and buy in ways that actually resonate. B2B marketing is going through a significant transformation as we look to meet the changing expectations of today's digital-first buyers. Gone are the days of gated content, list buying, whitepapers, and "Talk to Sales" buttons. In the new world of B2B, we need to meet our prospects on their preferred channels with friction-free learning and buying experiences that build relationships and drive action on their terms, not ours. Join Tyler Lessard, author of The Visual Sale and founder of the Sales Feed B2B media network, for an interactive ride through the postmodern world of B2B marketing to discover the most disruptive trends and technologies that are shaping the new world of B2B Marketing. Note: in this session I would talk about things like Account-based Marketing, product-led growth, next generation content and media marketing, influencer marketing  and B2B social media.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Content Marketing and the War for Attention: The rise of rich media and how to work smarter with your content rather than harder. Cisco predicts that by the end of 2022 80% of social media content will be video. Add the fact that Youtube is one of the top websites for time spent and Instagram, Snapchat and TikTok have some of the most engaged audiences because of their reliance on rich media content. Furthermore, native video gets preferential treatment on most social platforms. What does this mean to marketers? How do you get your audience to stop the scroll and engage with your content? How can you produce rich media content with limited to nonexistent resources and budgets? In this session you will be presented with the latest insights regarding video and rich media, our consumption habits, and related strategies to engage and grow an audience and, most importantly, how to do it efficiently and cost effectively. You will also learn how to repurpose and rotate your content to extend its shelf life and squeeze every bit of value out of every piece of content you create or curate.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In 2022, everyone is a media agency. Using tools such as LinkedIn, Facebook, Twitter, YouTube and Tiktok, you can create professional opportunities, become an influencer and a thought leader. In this session, you'll learn the do's and don'ts for publishing content online, and how to manage your digital footprint. You'll have an easy-to-follow formula so you can build your Unique Value Proposition (UVP), and how you can dominate your niche by publishing relevant content with your network. Afraid of putting yourself out there? You're not alone. We will talk about how you can stand in your value, and become more confident with your online presence.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

For over a decade, SEO experts have relied on strategies like on-page optimization, blogging and email outreach for links. But, in 2022, these techniques are losing their effectiveness because they rely on coordination with a web developer, big content budgets, and spammy email outreach. Fortunately, there’s a better way to grow organic traffic: purpose-driven SEO! Join 20-year SEO expert Dale Bertrand to get a step-by-step playbook on how to apply this effective new strategy to any B2B or B2C website to generate high-quality organic visitors.
Takeaways:
How Google’s AI is tuned to amplify brands that resonate with online consumers
How to craft a purpose-driven SEO strategy that resonates with search engines
Case studies of leading brands who practice purpose-driven SEO

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/