DigiMarCon Podcast

 Delving into the digital-out-of home (DOOH) industry, including the work and strategies behind brands innovating in the programmatic out-of-home space. The panelists will discuss opportunities in the DOOH space, experiences with the medium, and its integration into the omnichannel media mix.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 

The Canadian TV landscape continues to evolve with more options that ever before. Consumers are streaming programs they love at affordable prices and ad supported video on demand is a growing opportunity for marketers. Learn how the landscape is changing and with it, the great opportunities marketers have to reach consumers and audiences; where the best of digital comes together with the best of TV on Canada’s #1 streaming platform Roku.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Over the course of the next year, marketers will need to be prepared to brace for an uncertain future as third-party cookies come to an end and Apple cracks down on user privacy and tracking. With new privacy changes rolling out during the global pandemic, how will marketers adapt and what trends will emerge?

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

With the acceleration of digital transformation, this presentation reveals how the customer journey has changed along with best practices for brands that have made the switch to direct-to-consumer e-commerce and mobile platforms. This session is packed with examples of content that converts across platforms and strategies including magazine brand integrations, Amazon, e-commerce portals, retail e-stores, web.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Experiences are powerful. Good or bad, impactful experiences can stay with you forever. In our personal lives, they shape who we are and the things we choose to do. In our professional lives, they determine how we work and who we trust. So, what do you do if your customer is having a bad experience with your company and its threatening to sink the relationship? It comes down to three fundamental lifesavers. Uberflip Co-Founder and Chief Evangelist, Randy Frisch, was on a vacation in Costa Rica with his family when a relaxing boat ride off the coast turned into a harrowing experience (we have surreal video footage to show it). Long story short, combine flames, lifejackets, and a sinking boat along with Randy and his family swimming toward shore in shock and confusion –– you’d forgive them for writing off the vacation as a total disaster. But what followed was a defining experience for Randy that allowed him to look back on Costa Rica with fondness. It was there he witnessed first-hand the power of these lifesaver experience fundamentals, proving we have the power to turn even the most dreadful experiences into positive outcomes. Since then, he’s applied those successfully to his own company, Uberflip, and you can too. In this session, Frisch will share these lessons and how they apply to life, business and the marketing industry in particular. 
Specifically, attendees will learn: 
• Why you don’t have to spin your wheels in so many areas when improving the experience you deliver, but rather focus on a critical few. 
• The intersection of relationships, trust and brand promise that overlap to create what we think of as our “experience” and how it’s at the heart of everything in life and business.
• What you must do when one of the three lifesavers (relationships, trust and brand promise) are lacking. 
• 3 actionable steps you can take today to lock down these fundamentals and deliver an enriching experience worth remembering.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Is your business' website working as well as it could? How do you even know for sure? In this session, Elmer will walk you through the reasons commonly-used website design elements and content strategies tend to fall flat with website visitors... and with search engines. He will let you know how you can learn how your website is really doing and steps you can take to make it the hard-working business asset it should be.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Is your business' website working as well as it could? How do you even know for sure? In this session, Elmer will walk you through the reasons commonly-used website design elements and content strategies tend to fall flat with website visitors ... and with search engines. He will let you know how you can learn how your website is really doing and steps you can take to make it the hard-working business asset it should be.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Do you ever wonder how subscription-based businesses keep people coming back month after month? Top subscription companies thrive on a low churn rate and customer retention which means their marketing strategies have to be airtight in order to keep the interest of their audience
Key Takeaways:
- How to enhance the customer experience through subscriptions
- How to think about Proactive retention
- The difference between involuntary and voluntary churn and how to solve for decreasing churn - How to provide an experience that you would not get on a retail level
- The value of DTC subscriptions business vs typical e-commerce

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Join IZEA President & Chief Operating Officer, Ryan Schram, for a deep dive on the latest insights from the world of Influencer and Content Marketing. The `State of the Creator Economy’ research initiative provides an in-depth view of how the maturation of social media and other industry-relevant changes have affected consumers, marketers and creators. This marks the tenth year of the study, which aims to provide ongoing measurement of and credible knowledge of how influencer marketing and content marketing are both perceived and used. In his session, Ryan will share findings that will help attendees to better understand these fast-shifting trends in marketing strategies, consumer behaviours, and creator habits around the Creator Economy and provide actionable insights on how to shape your brand's approach to maximize outcomes. 

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/