DigiMarCon Podcast

In the rush for likes, views, and followers, we are afraid to offend anyone. We play it safe. We want to be "well-liked". Trouble is, all the likes, fans and followers in the world don't amount to diddly squat without a legion of passionate advocates. We're living through the meh economy – a market is saturated with polite mediocrity. It's time to wake up. It's time to take a stand. It's time to transform ourselves, our companies and our causes. Your industry is due for a little upheaval. Seek out unsettling influences. Better yet: Be one. Let's create big red Kool-Aid Pitchers of awesomeness that makes our fans bust through walls and say "Oh hell yeah!". This talk covers plenty of actionable ideas for spreading your ideas – from soundbites to powerpoints to social media to media relations. You'll leave with a head full of creative ideas, a spring in your step, and the fire in your belly rekindled.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

A session all about audio and visual with getting started with Podcasting and Video creation. Talking - Writing or at least it is that way for some of us. Not all of us are great and fast writers but we want/need to create content right? This session will walk down getting you started with audio (podcasting) and video (video or live streaming) so you can expand your content creation and go beyond just writing articles week after week.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Sales and marketing automation isn't just for the big brands with big budgets anymore. Marketing technology advancements and economies of scale have afforded the most budget conscious brands to automate their marketing, lead generation, sale conversion, onsite conversion and customer loyalty. Evolving these marketing platforms to automate themselves can even drive automating to your product. This session will uncover:
- Efficient automation tools
- Enabling your team to automate
- Basic blocking & tackling for automation
- Example case studies
- Where to start

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Today’s connected world provides marketers unprecedented access to consumer data. We can track what people like, where they go, what they share, what they buy, and so on. The reams of passive information that people shed on a daily basis allow for more targeted messaging and measurement. However, while this intelligence has made marketers more confident, it has not made them more accurate in their efforts. This deficiency is not due to a lack of available data, rather, it is born from a lack of truly understanding people. Marketers have mistaken consumer information for consumer intimacy and, therefore, have not been able to fully leverage the power of the data and the connectivity of the ever-evolving media landscape. This talk uncovers a new and more accurate approach to segmentation so that we might improve our marketing accuracy, extract the true potential of data, and, ultimately, get closer to predictive modeling.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Passion brands don’t build community. They build cults, counter-cultures and crusades. The bar has been raised on customer satisfaction. Leading brands attain passionate fans who co-create the brand with online ratings, social media posting and irrational user-generated promotion. Beyond Net Promoter Scores and tracking consumers “likely to recommend,” the future will be built by companies who attain emotional brand equity. Our findings show this phenomenon does not happen by accident, and yet it’s not beyond the control of a good brand management team. New research findings and emotionally intelligent technology provide insight to quantify and optimize passionate brand relationships. 
KEY FINDINGS: 
1. Purpose-driven branding drives the highest level of brand engagement: Brand love.
2. Brand love progresses in three achievable stages.
3. Brand communities are built on “why” rather than “what” a brand does to exist.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Click! You have a new visitor. What happens next? Do they barf and bounce or smile and stay? The answer depends on a lot of little things, some obvious, some not. This session is a breakdown of the best practices for B2B lead generation websites, based on hundreds of website projects. You will learn:
• What are the key elements of high-performing service pages?
• What features are common to blog templates but probably shouldn’t be?
• What three elements determine if visitors sign up for emails?
From social proof to CTAs, videos to chatbots, we will break down the options for UX elements and how they work with (or against) the psychology of your visitors.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Performance marketing is not going to be won or loss over that "one thing.” Hitting your annual goals is going to come from a robust marketing-system of many moving parts, all working in concert together to create a cohesive flowing experience for your customers. Customer experience is just the end result of all your marketing work. In today's talk, Chief Strategist Allen Martinez will walk you through how to layer your branding and messaging across your content marketing to inevitably get performance.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

We’ve all heard what it takes to achieve hypergrowth, which includes but is not limited to: employees working 24/7, high turnover, rush for funding, scandals and growth at all costs. But it doesn’t have to be this way. Maria Pergolino, CMO of ActiveCampaign, will dive into her top 10 marketing strategies that lead to hypergrowth and how marketers can find success by focusing on the customer experience.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Russ Macumber shares insights gleaned from his popular podcast SEO SUCCESS STORIES where he interviews the worlds best SEOs on their favorite strategies and tactics to rank the worlds biggest websites. From these conversations he has gleaned 22 Actionable Tips to Grow Your Organic Traffic in 2022. From e-commerce to service based businesses and beyond, Russ will share tips from the best of the best.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/