DigiMarCon Podcast

Many businesses are making noise but not saying what their ideal audience wants to hear in the messaging, marketing, branding, etc. You may think you sound like a well-tuned symphony with your business, but in actuality, you might sound like nails to a chalkboard to the very customers, clients, or audiences you are trying to do business with. So how can you strategize your business so that it can be seen by your ideal audience to increase authority, boost awareness, create opportunities, build community, and generate revenue? This session will equip you with the concepts and strategies you need to strategize your business for sustainability, scalability, and success.
• Pillar One: Developing A Growth Mindset + Simplification
• Pillar Two: Applying Growth Marketing + Strategy
• Pillar Three: Growing Your Money + Sustainability

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

A session all about audio and visual with getting started with Podcasting and Video creation. Talking - Writing or at least it is that way for some of us. Not all of us are great and fast writers but we want/need to create content right? This session will walk down getting you started with audio (podcasting) and video (video or live streaming) so you can expand your content creation and go beyond just writing articles week after week.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

No matter what the platform, the pillars of social media remain the same. In this Instructor led masterclass, Karen De Amat will cover mastering all aspects of social media. Attendees can expect to learn more about the following: Optimizing Profiles,  Content Planning, Content Creation & Publishing, Hashtag Bank, Engagement Interactions, Growth Hacks, Influencer Collaborations, Performance Analytics. After attending this masterclass attendees will have a full understanding of the social media landscape, learn hacks of the trade and gain the confidence needed to succeed on any of the worlds most popular social media platform.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Search Incrementality: How Paid and Organic Overdeliver Together. Can you stop bidding on brand terms and rely purely on organic rankings? Probably not. We'll go over the benefits of a two pronged search marketing strategy to drive incremental traffic.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Cisco predicts that by the end of 2022 80% of social media content will be video. Add the fact that Youtube is one of the top websites for time spent and Instagram, Snapchat and TikTok have some of the most engaged audiences because of their reliance on rich media content. Furthermore, native video gets preferential treatment on most social platforms. What does this mean to marketers? How do you get your audience to stop the scroll and engage with your content? How can you produce rich media content with limited to nonexistent resources and budgets?  In this session you will be presented with the latest insights regarding video and rich media, our consumption habits, and related strategies to engage and grow an audience and, most importantly, how to do it efficiently and cost effectively. You will also learn how to repurpose and rotate your content to extend its shelf life and squeeze every bit of value out of every piece of content you create or curate.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

On July 1, 2023, Google turns off the GUA and will not collect data in your (old) Google Analytics. If you or your team are doing year-to-year comparisons, that means you need to run your GA4 setup before July 1, 2022.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Learn from one of the best in the industry!One thing is true in every industry: the top performers take all the business. You work hard to market your business. You don't need competitors stealing your paid search traffic! Why settle for 20% market share when you can have 50% or even 80%+?Pay-per-click marketing can make this possible, and Tyler DeWitt is here to show you how.Tyler DeWitt has managed pay-per-click ads since the beginning of time. With over 20 years of experience, Tyler is one of the foremost experts on PPC marketing — and his track record speaks for itself. At the age of 24, Tyler was already a top performer, producing over $100,000+/MO for well-known brands and earning more than most executives!In this session, Tyler will cover PPC in 2022. He’ll discuss strategies that work today and how you can optimize your Google Ads for maximum results. 

You will learn the following: 
1. How to structure your campaign. 
2. How to maximize your ROAS.
3. How to maximize your market share.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Imagine you’re at a party and find yourself in a seemingly endless conversation with someone who only wants to talk about themselves… Can you feel yourself tune out as you desperately eyeball the nearest escape route? Unfortunately, your one-sided conversation with that chatty party-goer is the embodiment of way too many brands’ social media strategies. So what to do instead? Become the company who makes people feel smart & cool and introduces them to the other smart, cool people at the online party. In this session, explore the new rules of social media and how your business can use it to build authentic long-term relationships with your audience. You’ll learn: How to build trust and create long-term value for both you and your customers
The frameworks for building narratives that leverage real people in your feeds. About real-world B2B companies who are harnessing social media to meet and exceed their marketing goals.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

As someone who has spent nearly a decade-plus balancing the world of technology, marketing and sales, I have seen the evolution of marketing from the first interaction of web1, all the way to the definition of web 3 marketing. In this presentation, I hope to shed some light on the emergence of marketing from the perspective of the audience being the product into the audience having control over what element of their lives become profitably accessible data that they release for consumption and how this will greatly impact the way we market to new and emerging generations. In addition to this, I plan to discuss how blockchain plays a major role in that evolution and give some suggestions for how organizations can plan to leverage the technology of blockchain, the emergence and evolution of web 3 and the Martech stack to market to the right people intuitively and successfully.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/