DigiMarCon Podcast

Advertising on social media is expensive and most companies struggle to turn their leads into revenue. Fortunately, it does not have to be that way. In this session, you will learn how to use social media advertising to turn your dream accounts into sales ready leads that not only result in pipeline growth; but also, millions of dollars in revenue. 

Takeaways: 
• How to identify and advertise to every target account in your total addressable market
• Tips and tactics for getting your ideal customer persona to convert directly into a sales meeting from paid social campaigns
• Proprietary industry benchmark data across cost per conversion, cost per lead, cost per opportunity, cost per customer, and more 
• The exact copy, creative, offers and call to actions we use across millions of dollars of spend to drive tens of millions in revenue

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Now more than ever, understanding your users and how they experience your website is critical. What is -and isn’t- working for them? How can you optimize your website to hit conversions and business metrics? In this talk, we’ll dig into user behavior analytics - why they’re essential to optimizing your user experience, which tools / techniques you should be leveraging, and how to combine it all to hit your goals. 
- Understanding the importance of behavioral analytics 
- How behavioral analytics can work in complimentary with traffic analytics like Google Analytics
- Key metrics and capabilities in user behavioral analytics folks should be using and why
- How other folks have seen success using behavioral analytics

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

No matter what the platform, the pillars of social media remain the same. In this Instructor led masterclass, Karen De Amat will cover mastering all aspects of social media. Attendees can expect to learn more about the following: Optimizing Profiles,  Content Planning, Content Creation & Publishing, Hashtag Bank, Engagement Interactions, Growth Hacks, Influencer Collaborations, Performance Analytics. After attending this masterclass attendees will have a full understanding of the social media landscape, learn hacks of the trade and gain the confidence needed to succeed on any of the worlds most popular social media platform.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Marketers have fallen into the trap of recycling their digital methods over and over while numbing buyers into a slow digital death. Marketers must mix up their strategy to reach buyers where and how they want, with the right message to win new business. Let's unpack what a new, healthy, post-digital marketing mix looks like in today's oversaturated landscape.

Takeaways:
- Learn what ‘post-digital’ is and the challenges it creates for marketers
- Get actionable tactics that can be used in your next marketing campaign
- Be re-motivated in this ever-ambiguous marketing universe

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

This presentation covers best practices for building a media site for a brand, business, or non-profit.  The media site for the International Sustainable Resilience Center (built and maintained by the speaker) is showcased as an example. The presentation covers: 
• Utilizing Subject Matter Experts and Though Leaders for Content Creation
• Integrating blogs, video, journal articles, and documentary/television content 
• Targeting niche audiences for specific strategic goals 
• Integrating membership features (forums, news, special content) 
• Using automated marketing tools to capture leads and engagement 
• Best practices in content production and production values 
• Best practices in creating video content

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Craft the perfect message for your brand using ad data. Why waste hours (and money) conducting user surveys and market research when you can easily find customers who are interested and who self-identify? By communicating your brand and product with simple, powerful language, you can effectively reach the audience you want to reach, and most importantly, make sales.

Key Takeaways:
- How to start marketing based on your assumptions, to confirm or challenge them. Identify the most important secondary features to highlight in your messaging.
- How the broad audience in your sales market responds to your messaging. How niche audiences respond to your messaging, noting any differences from the broad audience.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Data, data, data. It can be challenging to find the right rhythm of pulling data, the right data to pull, and an effective process of implementing data for marketing. We all know it's important, however, we've all also fallen into the trap of letting the data swallow us whole and finding tons of time wasted. This presentation provides a clear roadmap of the following:

- A breakdown of the types of audits to run for content, SEO, website, social, and high-level strategy
- Recommendations on when and how to run these audits
- A template for what every organization should have in their annual digital marketing strategy

You will leave this presentation with free templates for content, social, and SEO audits. In addition, you will understand how to layer audits into your daily, weekly, monthly, and quarterly routines to drive strategy.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Blockchain reality and digital currency are two emerging factors that will forever alter how marketers capture the data needed to capitalize on AI-driven insights. From 2021 to 2023, your brand is being challenged by growing privacy regulations, Apple putting major restrictions on mobile device IDs, and Google bringing ""death to the cookie."" All of this comes down to balancing how you manage first- and third-party data, tools, and analytics efforts. Let's discuss how to leverage data, machine learning, and what matters most to ensure you are future-ready.

Key Takeaways:
1 . How systems integration can ensure data integrity and give you confidence in your reporting
2. How to go from stacks of reports that are obsolete by the time they reach your inbox to actionable insights on demand
3. Why your real need isn’t more tactics, platforms, or campaigns, but the ability to have brighter ideas that matter and drive bottom line success

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Although they’re still considered to be newer tactics in the world of marketing, live chat, messaging and chatbots are here to stay. As more companies continue to implement various types of conversational marketing on their websites and social platforms as well as throughout their content, customers will expect bots to be highly valuable and efficient. So, how do you keep up and develop your conversational marketing strategy to grow better in 2022 and beyond? While the technology we use to communicate has changed, the core elements of communication have stayed the same. People always have and always will expect conversations to be helpful, personal, and empathetic. The only difference now is we have the technology to have those conversations at scale. That’s the power of conversational marketing.The story of live chat is about convenience. This is an inflection point for your business -- set up live chat the way buyers want to use it, and you have a shot at finally breaking down the walls between internal teams. That’s a bigger upside than live chat could ever offer by itself, and it’s why we’re so excited about it. Let’s talk about conversational marketing and its benefits, how it will help your business grow, and what you need to build a successful conversational marketing strategy.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

How can you use creative tools to increase your conversion rates? What can we learn from the tools Hubspot, New York Times, Ikea, L'Oreal and Nike have built? How can our marketing team better generate ideas and build graders, calculators, quizzes, recommendations and AR apps?

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/