DigiMarCon Podcast

Did you know BIPOC markets have a buying power of $4 Trillion? D&I doesn’t start and stop at the HR department. The world is evolving, especially the platforms we love to support. Therefore, it is important to understand the methods to market to diverse audiences. As marketers, we are responsible for the messaging and mediums that we create in order to market our brands. Let’s explore how your company can tap into diverse marketings with a solid inclusive marketing strategy. Takeaways: 
• The buying power of communities of color.
• Strategies to market to a diverse consumer base.
• Reviewing internal and external strategies and tactics to create a successful campaign.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Video advertising, both on and offline, is the most effective brand-building reach medium, yet through challenges with data, fragmentation, and fraud activity, among other considerations, it can be difficult to simplify how to approach building a successful video strategy. Join Effectv to discuss the 5 important steps to build a data-driven video strategy.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Every business wants to see growth. Marketing is the engine of growth for most brands. But not everyone can show how their marketing delivers the kind of growth that executives demand. The benefit of digital marketing is that we have the data to measure what works and what doesn't. That's why you need a marketing strategy that aligns to business goals. You need an approach that maps content to the buyer journey. And you need to learn how to measure and present digital marketing ROI. Join Michael Brenner to learn 10 practical tips for any size Marketing budget. He'll get right to the heart of what content to create, how to distribute it, and how to measure results you can brag about to your boss.

At the end of this session you will be able to:
• Produce the right content for the right people at the right time
• Optimize content for each phase of the buyer journey using business metrics
• Measure the Return on Investment (ROI) for your marketing budget 

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

B2B marketing is constantly changing and this new era is characterized by rising customer acquisition costs for paid digital advertising and outbound email marketing. To compound this, the rise of B2B peer communities, and the Revenue Operation function, has led to buyers who increasingly self-educate in a space we call "the dark funnel." As a result, organic social and word of mouth are increasingly potent levers to pull. This talk dives into the nature of operating in the dark funnel with a focus on how to ensure that those who hold influence are evangelising for your brand. Modern marketers are building external brand affinity points through targeting influencers, and key customers, and activating them in the spaces where buying decisions are made.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Once upon a time, buying ads on Google & Facebook was easy (& profitable!). But over the years, it got complicated (& expensive!). Luckily, there’s ONE game-changing & still under-the-radar source of competitive advantage that any advertiser can access with little/no cost… though almost none do (yet). This session explores the wonders of Google & Facebook’s own “native” machine learning engines, and how advertisers can win by interfacing with these “algobots” more intentionally…and better “training” the machines to drive better/faster/cheaper advertising outcomes. This session is for the paid media professional (or enthusiast!) that would like a strategy to improve ROAs, scale spend beyond a plateau or otherwise have a competitive edge in the auctions.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The Digital Marketing tech stack is expending every day. With so many tools at our fingertips we have the potential to accomplish more than ever before. But hidden issues with the people, processes, and technology in your dept can lead too lost time, lost opportunity, and invalid decisions. Using real world examples from leading companies around the globe, we'll teach you how to identify gaps in your data landscape, find solutions, and turn them into opportunities using resources you already have.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Are your executives and clients falling asleep during your data presentations? Chances are, your slides and charts are obscuring your valuable insights. Lea will take you through her 3 Presentation Pillars framework for breaking the most common data presentation habits that are holding you and your insights back. With her signature blend of neuroscience-based visualization principles, practical hands-on design techniques, and entertaining “tough love”, Lea will equip you with a fresh new toolbox that will get you and your data stories noticed, remembered, and acted upon. After this session, you’ll be able to:
• Recognize and break your most common unproductive presentation patterns
• Understand what your audience is asking for but doesn’t know how to say it
• Leverage empathy to evoke emotion and motivate them to act
• Design and emphasize data in  charts in a clear and compelling way

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Social media listening is often overlooked as an effective tool for marketing measurement and insight generation. This is a mistake. Social media listening can be one of your most powerful analytical tools. Indexing functionality within tools such as NetBase Quid is particularly compelling. Using NetBase, we’re explore how to use a brand passion index, indexing of terms, hashtags, and emojis, and demographic indexing to measure marketing efforts as well as discover unique insights. The latter is markedly exciting. It not only can be applied to improving your marketing and advertising, but also for product development, operational refinement, and advancement of an organization overall.
Key Takeaways
1. How to read and apply a brand passion index of social media conversations for a family of brands, organizations, products, personalities, subjects, etc.
2. How to use the indexing of terms, hashtags, and emojis contained within social media conversations for a brand, organization, product, personality, or subject including a comparative index with a contrasting brand, organization, product, personality, or subject 
3. How to use demographic indexing of social media conversations for a brand, organization, product, personality, or subject.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Brands know that customers want personalized content and experiences, but often fail to connect the dots between delivering that personalization in a way that is cost-effective (e.g. overly burdensome on content creators and marketing operations), measurable (e.g. testing and optimization is clearly defined), and drives real results (e.g. produces meaningful differences vs. non-personalized methods). To do this, brands need to approach personalization and personalized content in a way that can be achieved operationally, and that can provide meaningful insights that drive true business results. The approach outlined in this talk was created to help marketers better and more quickly realize value from their personalization efforts. Led by an industry expert, best-selling author, and keynote speaker with 20+ years in the marketing technology and customer experience profession for Fortune 500 companies, this presentation will walk you through the processes and methods to implement in order to successfully create a marketing personalization program that delivers business value.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/