DigiMarCon Podcast

Can you stop bidding on brand terms and rely purely on organic rankings? Probably not. We'll go over the benefits of a two pronged search marketing strategy to drive incremental traffic.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Discussing out the pandemic and macro level factors impacts the consumer behavior of our brands. How did the brands counter and adjust to these shifts, to minimize negative impact and grow return in these uncertain times.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The marketing industry is evolving. Scaling your marketing and revenue goals in 2022 without the proper tools in place will hamper growth. AI is no longer a luxury but a must-have tool to scaling your advertising strategies—but AI on its own won’t accomplish anything. As the MarTech arms race accelerates, B2C marketers will face a choice: Adapt, or fall behind. That’s what this presentation is all about. We’re looking ahead to 2022 with practical advice to prepare for the future of marketing. In this session, we’ll discuss the delicate balance of pairing automation, machine learning, and optimization with human expertise to help prepare marketers for success in the future of an AI-heavy world.

Key Takeaways: 
→ Practical advice to prepare for challenges in 2022 and beyond
→ Which emerging technologies will reshape digital advertising
→ How to incorporate machine learning into your technology stack

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

What happens when a media product leader becomes a content marketing leader? When you infuse an agile development approach to a traditional brand marketing organization, you foster new ways of working and innovating and build new marketing muscle that engages customers and prospects in unique ways. Pulling from my experiences as the first head of content marketing at Airbnb, and then as the first VP of Content Marketing at Salesforce, I’ll share stories of what it means to deploy agile marketing at these two leading brands, one very different from the other. Uncover the fundamentals to running lean, agile marketing teams, how to structure teams and processes to enable brands to be responsive to news and culture, and ultimately, how to drive successful outcomes that deepen engagement and build credibility and trust among a target audience.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Typically, conversion tracking in SEM accounts accounts for transactions or lead submissions. These primary KPIs are an essential part of SEM conversion tracking. However, they are not and should not be the only conversions you focus on. By tracking only your primary KPIs as conversions, you’re missing out on crucially important elements that can better inform your SEM strategy and can drive better overall results. In this session, attendees will learn the importance of micro-conversions: what they are, why they're necessary, how to track them properly, and how to use them to increase your primary KPIs down the marketing funnel.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

As someone who has spent nearly a decade-plus balancing the world of technology, marketing and sales, I have seen the evolution of marketing from the first interaction of web1, all the way to the definition of web 3 marketing. In this presentation, I hope to shed some light on the emergence of marketing from the perspective of the audience being the product into the audience having control over what element of their lives become profitably accessible data that they release for consumption and how this will greatly impact the way we market to new and emerging generations. In addition to this, I plan to discuss how blockchain plays a major role in that evolution and give some suggestions for how organizations can plan to leverage the technology of blockchain, the emergence and evolution of web 3 and the Martech stack to market to the right people intuitively and successfully.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

What do successful marketing campaigns from leading brands like Hallmark, Progressive, and Subaru have in common? They all use the power of storytelling to captivate, connect, and convert. Whether you run a small business, work at a non-profit organization, or lead marketing for a corporate enterprise, strategically injecting stories into your digital marketing content is a surefire way to successfully move leads through the sales or fundraising cycle.

This thought-provoking presentation will:
• Teach you what strategic storytelling is and why it matters 
• Identify how to use stories in different phases of the sales funnel 
• Equip participants with real-world applications of effective storytelling 
• Inspire you and your team to find your unique sales stories 
• Enable your to connect with your target audience, capture qualified leads, and close more sales

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/event

I am going to show you how to leverage a data-driven approach with a deeper understanding of human psychology to develop an extraordinarily effective integrated marketing strategy. We'll also explore what the future holds and how we can anticipate and adjust to remain relevant in the fast-changing world of digital marketing.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In a post-pandemic world, where connection and influence are being made online more than ever, clear and engaging digital content is royalty. As luck has it, being experts of our craft means we're perfectly positioned to build that online content and use it to build influence and social proof. At least that's what Maureen Jann, CEO and Chief Strategist and Neoluxe Marketing, hypothesized. In a bid to stave off the creeping hopelessness that came along with being a marketer in the pandemic, she endeavored to have 500 meetings in five months. As a result of those conversations, she forged memorable connections, reinvented her digital marketing approaches for her brand and her clientele (and racked up a ton of street cred in the process).  

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/