DigiMarCon Podcast

Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored. When a person reads a story, their brain chemistry actually changes. The brain releases oxytocin and reduces cortisol and pain.

The physiological and psychological effects of storytelling are undeniable.” – Tom Shapiro, Rethink Lead Generation. The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity. There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years. Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
 Rhetoric – The art of effective communication
 The Socratic Method – You cannot teach, but you can persuade people to learn
 Plato’s Cave – You sell products, but you market ideas
 Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
Who should attend? This session is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey, and insight into how to measure the effectiveness and results of their campaigns.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Today’s consumers expect it all: a rewarding experience at every digital touchpoint; a lightning-fast response when asking pre-purchase and post-purchase questions on social; personalization and a sense of belonging. Add to that a pandemic that forced even the most hesitant users online to make purchases (and complaints) and it’s mandatory that brands get on board with digital transformation. And, from experience, they’re all asking: “Where do we start?”

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Uncover how to translate more of your content into site traffic, and more of your site traffic into qualified B2B leads. This session will walk you through creative and effective techniques to increase your content ROI. Whether you’re looking to increase sales meetings, product demos, applications, downloads, registrations, or mailing list subscriptions, you’ll walk away from this session armed with the know-how to transform your content into a powerful lead generation platform.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Email, our old faithful friend, is not going anywhere. Your email address is a fundamental form of contact information. And for marketers? It works. For everyone $1 spent, email marketing generates $38 in ROI. But some emails work better than others. Join this session for specific tips and tricks for optimizing emails that go beyond “personalize” and “test.”

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

BOL will dive into the next level of Account-Based Marketing, uncovering the question of "what's next" for your ABM efforts. We will uncover the six elements of next-gen ABM and how brands can stop struggling to get ABM right. Key takeaways include:
• ABM is about the strategy, the targets, the marketing program, the content, the measurements and the alignment;
• The future of ABM means thinking beyond the click;
• A holistic approach to building successful customer relationships at scale happens when brand, demand and ABM align.
•  At the end of the day, ABM should do two things: Help you accelerate your pipeline and accelerate the list of accounts in your pipeline.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In a world that has a million different options for every creative element, CTA, form fields, and more... where do you even start? How do you know that element is where you'll see an impact big enough to make a difference for your bottom line? This is the #1 question I get as a CRO strategist, and my answer every time is: it depends! This session will walk you through how to understand your testing opportunities, generate test ideas, and measure your results with scientific accuracy
Key Takeaways:
- How to spot opportunities for testing+How to evaluate competitors and other sites for inspiration
- Ways to organize and prioritize ideas based on your goals
- How to use tools to evaluate test results (that don't require a stats degree)

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Digital Marketing Trends of 2022In 2022, hotels need to determine how to do more with less. Therefore, it is crucial for hotels to understand the current digital marketing trends that will help them maximize their marketing budgets. This presentation will provide an overview of trends impacting digital marketing.  Trends range from Cookies/Personas; Personalization; Constrained Resourcing Solutions;  Zero Clicks; Data and Consolidation; Benchmarketing; Trip Stacking and Virtual Reality.  While some of the examples are overwhelmingly hospitality-focused, the trend insights can be applied to any industry.
Key Takeaways:
○ Think about the current digital trends impacting hotel marketing  as it relates to your industry
○ Recognize the various benefits of personalization and personas  
○ Know the difference between first-party data and zero-click searches  
○ Apply benchmarking data to marketing strategies

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

There's been a trend toward "earning" links, and for good reason. When you're creating newsworthy content that is actually worthy of being linked to, you have a much better chance of scaling up your link building in a sustainable, high-quality way while simultaneously providing much more value to your audience. In this presentation, I'll explain how to start earning links and how this approach can have a massive impact on your organic growth.
Key Takeaways:
- Why earning links is better than building links
- How to create content that is link-worthy
- How this approach can impact your organic growth

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

What are marketing leaders doing to shore up their marketing strategies as we are likely headed into a recession? Nichole Kelly interiewed marketing and agency leaders to find out. She will share the strategies she's deploying at her company and what other thought leaders like yourselves are doing to make sure they are prepared for the shift. There is no question that marketing is changing and technology will be at the forefront. The question is which strategy will work and how do you make sure you are positioned to take advantage of the opportunities a down market offers.
Key Takeaways:
- Learn what marketing strategies are gaining attention for recession-proofing
- Understand what may or may not work as you look ahead in your own marketing strategy
- Discover the key leadership strategies that will help you keep team morale and productivity high

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

We live in the age of data and AI. Today, there is an exponential amount of data being created; every second 2.5 billion emails are sent and Facebook along generates more than 22 trillion messages a year. And yet, this valuable customer data remains largely untapped. In this presentation, I’m going to walk you through how marketers can unlock insights from customer interactions to create smarter experiences. I will share how AI builders can create solutions that are intelligent, meaning the solution is able to understand language beyond simple terms; customizable, meaning the solution is able to understand the nuances of the user’s organization, industry and background, and finally actionable, meaning the solution is able to be used by non-technical users who can in turn build automation, content, and suggest next best actions that will solve issues more quickly. Finally, I will touch upon how speech, text, intent detection, sentiment, topic modeling, and text mining will need to be leveraged together in order to fully unlock hidden insights to create smarter experiences.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/