DigiMarCon Podcast

“Purpose” is a marketing buzzword today, but does it really matter — and how? This session will explore the findings of a just-released survey of consumers and marketers on brand purpose. Dr Charney will examine what consumers want brands to do – and what they are doing about them. He will look at differences by generation and racial or ethnic background. And he will show how addressing brand purpose can pay off on the bottom line.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

There has been a massive shift in events; we've gone from in-person to hybrid or virtual. Navigating this challenge has been a point of conversation among us marketers. Event marketing platforms have allowed businesses to create more accessible, dynamic, and exciting events than ever. But no matter how dynamic or thought-provoking your event's subject or theme, improving engagement and attendance is still a challenge for most event marketers. Join KUDO's VP of Marketing at KUDO, Rebecca Schuette, and KUDO Enterprise Account Executive Haley Sichel for a conversation about improving event attendance, engagement, and participation in the different planning stages from pre to post virtual events. Additionally, Rebecca and Haley will discuss how industries use language accessibility to make their events stand out.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

With new generations and technologies comes new commerce. New Generations - Gen Alpha and Gen Z; New Platforms - including social media and gaming platforms; New Technologies - namely, the Metaverse, VR, and NFTs; all create a disrupted environment for marketers. This talk discusses: consumer trends; influence; digital commerce trends; the creator economy and C2C.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Sound is a powerful memory trigger and has the ability to evoke the full spectrum of emotions faster than any of the other senses. This session will bring you inside the science of sound to learn how audio cues impact human reactions, and where audio in digital marketing and advertising is heading next. Presented by Eric Singer, Partner at Coupe Studios. You've seen (and heard) Coupe's work for some of the world's biggest brands and best agencies including Coca Cola, American Airlines, HBO and Starbucks.


Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Wouldn't it be easy if we just worked with robots? Just turn them on, and they worked, and reprogram them as necessary. Unfortunately, this is not the case. Getting ALL employees to want to work harder, be more engaged, and be team players is challenging. It’s becoming harder and harder to attract top talent and motivate them to achieve your goals. It is especially critical to account for diversity and inclusion, remote employees, different personalities, ages, and work ethics. Learn skills to inspire employees, and increase performance, all while improving morale. This session teaches a 180 degree approach and a simple acronym, “MVP” to remember how to make sustainable change. The approach being taught inspires, motivates, engages, and helps to attract better employees.

Learning Objectives/Outcomes:
Use a powerful yet simple process to increase engagement and loyalty
Learn how this approach can easily be integrated with diversity and inclusion programs
Implement new strategies to make change and drive performance and learn why change is so difficult

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Elevate your business above the competition by creating an unforgettable personal brand. Learn how to stand out in a crowded marketplace as the go-to expert and build a bigger audience, generate more leads, and close more sales. You will walk away from this presentation with innovative marketing strategies that you can implement immediately for increased influence and income generating opportunities.
Learn How To:
• Stand out and make an impact by positioning yourself as the go-to expert in your niche market.
• Accelerate your income-generating opportunities by up-leveling your marketing with expert positioning.
• Race past your competition with a proven and strategic action plan to grow and expand income streams.
• Develop innovative marketing funnels that generate more followers, more income streams, more sales and more profits! Looking forward to next steps!

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Until Skynet takes over and the bots enslave us all in the Matrix, business is still done with people. Yet so many decisions are based on data that has little or no humanity to it, strictly looking at numbers and data of what people did, without asking WHY. If you want a competitive advantage in the market, taking the time to truly understand customer’s viewpoints and interactions with the product or service you are marketing is crucial. Forget surveys, NPS, focus groups, and plastic personas from vague demographics…it’s about actually knowing how to talk to people, to understand their journey, and gain the CONTEXT that is missing from all those data points. Think Qualitative Data isn’t important? Come hang out while we review a few Epic Fails of recent big brands who didn’t take the time to do a little bit of customer research, costing them MILLIONS of dollars in marketing campaigns that had to be pulled due to a lack of consumer understanding. If nothing else, you’ll enjoy some laughs and learn some things!

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/