DigiMarCon Podcast

With new generations and technologies comes new commerce. New Generations - Gen Alpha and Gen Z; New Platforms - including social media and gaming platforms; New Technologies - namely, the Metaverse, VR, and NFTs; all create a disrupted environment for marketers. This talk discusses: consumer trends; influence; digital commerce trends; the creator economy and C2C.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

There has been a massive shift in events; we've gone from in-person to hybrid or virtual. Navigating this challenge has been a point of conversation among us marketers. Event marketing platforms have allowed businesses to create more accessible, dynamic, and exciting events than ever. But no matter how dynamic or thought-provoking your event's subject or theme, improving engagement and attendance is still a challenge for most event marketers. Join KUDO's VP of Marketing at KUDO, Rebecca Schuette, and KUDO Enterprise Account Executive Haley Sichel for a conversation about improving event attendance, engagement, and participation in the different planning stages from pre to post virtual events. Additionally, Rebecca and Haley will discuss how industries use language accessibility to make their events stand out.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

What's the future of digital marketing look like? How can marketers navigate a world of changing culture, technologies, and consumer behaviors? Join Ramon Ray, founder of SmartHustle.com for an "inside" look at the future of digital marketing. Ramon will discuss his exploration of social audio, niche and private communities, and more.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Performance marketing is not going to be won or loss over that "one thing.” Hitting your annual goals is going to come from a robust marketing-system of many moving parts, all working in concert together to create a cohesive flowing experience for your customers. Customer experience is just the end result of all your marketing work. In today's talk, Chief Strategist Allen Martinez will walk you through how to layer your branding and messaging across your content marketing to inevitably get performance.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In this talk, participants will learn how to leverage behavioral economics to create improved customer journey maps and increase conversion through digital marketing automation. I will break down seemingly esoteric behavioral economics concepts and show how you can apply dual process theory to better understand the customer journey. This session will also address new privacy protections in digital marketing and their effects on metrics and results.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/