DigiMarCon Podcast

B2B marketers are charged with finding the needle in the haystack: reaching narrow swaths of an ever-growing pool of social media users. In this session, learn how marketers are using social media to engage their ideal and existing customers using a paid and organic B2B social strategy.
Key Takeaways:
Master B2B Social Best PracticesLearn Paid and Organic Social StrategyGrasp Setting KPIs and Meeting ROI

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In the fall of 2018 a scrappy band of programmatic advertising specialists toured urban hubs around the country to warn creative advertising and media agencies of the impending shift in TV viewership and the radical impacts it would have on them and their clients in the near-term. Just five years later, many of those warnings ring true as marketers now scramble to rethink their mixed-media planning and take advantage of the wide spectrum of opportunities that connected devices, addressable media, and their rapid scale provide. In this presentation, we will take a look back at some of the disruptive forces that set the “cord-cutting” movement in motion and reflect on the current state of addressable TV and tactics data-driven marketers should embrace.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Companies expect digital marketers to be product experts, to grow revenue, build brand love and launch creative innovations with limited budget, time and resources. How do you keep up with the speed of digital change while driving status-quo-breaking creative and results? Zeny Picone, Sr. Brand Marketing Manager, will pull from her experience working at New York’s best ad agencies and at Google and share strategies and helpful tactics to move fast and react with the market, create award-winning brand experiences, and most importantly, set your business up to drive meaningful impact.
Key Takeaways
• To avoid burnout, proactively plan for spontaneity.
• Don’t overlook the little details—digital and offline—for engagement opportunities.
• Go rogue and pilot your ideas.
• Consult and listen to your user, constantly. 

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

It is time for a mindset reset, everyone's an influencer. The past two years have accelerated digital adoption across demographics. At the same time, the great resignation has created an increasingly savvy and selective workforce. Brands are starting to lean on employees from the front-lines to the C-Suite to serve as influencers; providing social proof and message amplification. A strong framework and strategy for employee-generated content and employee advocacy will encourage these voices. In time, this process will improve workplace culture, support recruitment and retention, and ultimately drive sales.  
Objectives:
1. Learn a framework to launch your EGC/EA program.
2. Understand how to find, connect with, and support your internal influencers. 
3. Explore the corporate, bureaucratic, and social barriers to implementation of an employee-generated content strategy.
4. See how brands across industries are leaning on employee influencers and advocates. 

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The explosion in digital marketing has caused overwhelming digital fatigue, making it harder to get your message in front of your audience. That’s why we want to share that  marketers such as yourself are using Lob’s Print & Mail software to send their messages where it can be clearly received — to the mailbox.Lob transforms your direct mail process at scale with an easy-to-use platform, out-of-the-box analytics, and an expansive print delivery network.If you’ve been thinking about integrating direct mail into your omnichannel approach, come see Nicole and learn more
Key Takeaways:
Learn why 67% of marketers say direct mail delivers the best ROI of any channelHow Direct mail results in 5x larger purchases than emailReceive a 40% average conversion rate on your next campaign

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In an often over-saturated environment, aligning paid media and creative is the way to achieve engaging ads that perform. In this session, hear from BOL Creative Director, Kim Wright and Senior Director of Paid Media, Lizzie Magnarelli as they take us through how to plan campaigns so that media and creative are aligned to make your ads stand out.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Business owners: be prepared to learn the THREE THINGS that every live video needs to convert. Going live can serve as a crucial piece of content that builds deep connection with your audience. It’s one of the fastest ways to activate the like-know-trust factor before the sale even happens. Get more comfortable in front of the camera and know how to close the sale DURING your live stream. Want to have your DMs fill up with inquiries and sales? With the proper strategy, it's beyond possible!  

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Sound is a powerful memory trigger and has the ability to evoke the full spectrum of emotions faster than any of the other senses. Large brands and forward thinking companies have recognized the power of audio for years, and now is the time for organizations of all sizes to harness that power. This session will bring you inside the science of sound to learn how audio cues impact human reactions, and where audio in digital marketing and advertising is heading next. Presented by Eric Singer, Partner at Coupe Studios. You've seen (and heard) Coupe's work for some of the world's biggest brands and best agencies including Coca Cola, American Airlines, HBO and Starbucks.
Key Takeaways:
Why is sound so powerful in advertising?How does sound fit into your overall brand?How can you take advantage of audio to drive awareness and sales?

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

No matter what the platform, the pillars of social media remain the same. In this Instructor led masterclass, Karen De Amat will cover mastering all aspects of social media. Attendees can expect to learn more about the following: Optimizing Profiles,  Content Planning, Content Creation & Publishing, Hashtag Bank, Engagement Interactions, Growth Hacks, Influencer Collaborations, Performance Analytics. After attending this masterclass attendees will have a full understanding of the social media landscape, learn hacks of the trade and gain the confidence needed to succeed on any of the worlds most popular social media platform. 

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Search engine optimization (SEO) is an essential component that must be built into digital marketing strategies to drive qualified website traffic. And in the course of business, it becomes necessary for brands, digital marketing teams and SEO professionals to take responsibility for the performance of the websites that they run and manage. Bruce Clay, also known as the "Father of SEO," has pioneered the SEO industry since 1996. He has developed expert insights into fundamental principles that have grounded his success for over 26 years. In this presentation, Bruce will share these principles and explain how applying the truths will help you achieve next-level website performance. 
You'll learn:
- How to achieve better ranking in search engines
- Why SEO needs to be a strategic initiative across the entire company
- Cheap SEO is a near-death experience
- SEO is never done
This session will help everyone in the organization — from the C-suite to the IT department and web development — understand the value of SEO and how it contributes to the long-term success of your business.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/