Digital Banter

This week Anthony Daronzio, Head of Web Strategy at Contentsquare square joins us to combat our recent SEO banter podcast.

Join us as we talk through a wide array of SEO topics & best practices.  Learn where you should be focusing and how to measure the business impact of your SEO efforts.

With advancements in social media and the growth of third party review sites, the purpose of your website has changed.  Brands are shifting away from generating content hubs focused on SEO to your website now being a sales channel.

Sorry UX & CRO people,  the days of A/B testing minute elements to try to trick users into providing their contact information is over.  2022 is about Quality over Quantity.

Join Zach and James as they discuss current buying trends and how users are finding the information they need to make purchasing decisions.

Marketing attribution only becomes a topic of conversation when you are not hitting your numbers as an organization.  It is very rare that we see cases where companies are doing attribution correctly.  The reason for this is that there is no right way! 

But we can tell you the wrong way, the wrong way is to try to develop some single source for attribution of truth that runs your business.

Join Zach and James as they discuss how to use attribution technology for what its good for as well as how to own the performance narrative.

Thanks to the advances in attribution technology, we have continuously seen brands trim down their marketing budgets to only invest in capturing demand.  This comes at the expense of future growth.

Join Zach and James as they talk through the difference between demand capture and demand generation,  and what the future looks like for growth marketing.

SEO is Dead.  

• Stop buying links.  
• Stop trying to out rank objective 3rd parties for low intent keywords.  
• Stop building content hoping people will come to your site and read your blatantly bias opinion.

SEO isn't really dead, but it is definitely time to rethink your strategy if you are doing one of those things.

The customer journey has changed, and the purpose of content on your website has changed.  Join us as we talk through how to rethink your SEO & content strategy for a  2022 customer journey and not 2014.

Social Media has changed drastically over the course of the last few years.  We have gone from  few core networks that everyone used to essentially a network for every media type you can think of.  Join us as we talk through major trends of organic, paid & dark social media.

We have now taken our media plan from ideation through execution.  How do we take the next  step and measure what's working and what's not working?  Join us as we walk through the do's and don'ts of attribution & media measurement.

There is quite a bit of work that goes into understanding your customer as well as your position in the market.  However this is just step 1.  Join us this week as we talk about how to develop your personas into comprehensive media plan.  

Starting something new is never easy.  Whether you are starting a podcast or starting a company, there is always a lot to learn along the way.  Given that we expect our first few episodes to be a little bit cringe, we feel like marketers in startups may be a bit more understanding of any technical difficulties we are having (tbh, this has turned out way better than anticipated)  That said, we encourage you to join the ride in our first 3 part series focusing on digital marketing for startups.

In this episode, we will be discussing the importance of knowing your customer & persona development.  This is a foundational element that all marketers need to know as part of any go to market strategy.