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In This Episode:
Do the words 'bookkeeping' and 'tax season' make you cringe? Jess is interviewing CPA and host of the Keep What You Earn podcast, Shannon Weinstein, and making the dread-filled topic of business finances an approachable one.
Jess dubs Shannon as the "Queen of Grit," and as the episode starts it is no wonder why as Shannon dives into her journey of how she became an accountant, the influence her father had on her growing up, and then– when her father passed away, the grit it took to choose whatever path she wanted to pursue.
Rounding out the episode, Shannon talks in depth about the importance of our finances as entrepreneurs saying, "it's never too early" to make sound financial decisions when it comes to our businesses. In fact, financial knowledge is power, because with it we are able to notice patterns and trends that inform decisions we can make to further the success of our business.
As always, cheers to your evolution!
Key Takeaways:
Episode Resources
Key Timestamps
[35:20] – The top three things to have in place as entrepreneurs, even if you feel like it isn't time yet;
[37:30] – How can we deal with the shame, embarrassment, or guilt we feel about our business finances;
[39:38] – The context and nuance of tax write-offs;
[44:24] – Revenue is vanity;
[53:38] –Rapid fire question of diversifying your money.
Episode Quotes
About Jessica DeRose
Jessica DeRose is an entrepreneur and business mentor, who helps coaches build profitable online businesses. After quitting her 8-year career as an elementary school teacher and creating a multiple 7-figure business herself, Jessica is here to unlock doors you didn't even know existed.
Connect with Jessica
Instagram: @iamjessicaderose | @thedigitalbusinessevolution
TikTok: @iamjessicaderose
YouTube: Jessica DeRose
Connect with Shannon
Instagram: @shannonkweinstein
Website: Keep What You Earn Community
In this episode of the Digital Business Evolution Podcast, Jess dives into her process around how to discern if something is out of alignment or if it is just uncomfortable. This seemingly simple awareness can be a game changer when making decisions in business and life.
Key takeaways:
- put in the work on knowing yourself and continuing to do the work
- until we quiet the noise around us we aren't fully hearing ourselves
- understanding the power of removing readiness from the decision
- reframing fear and nervousness to excitement
Quotes:
- "ready is an illusion...the only time we are ever ready is when we have (already) done it
- "action breeds confididence, confidence breeds clarity"
Episode Resources
TikTok: @iamjessicaderose
In This Episode:
You will smile your way through as Jess is catching up with a friend, Aisha Marshall, and dropping some major value while they are at it. This episode ranges from the highs and lows of entrepreneurship, what makes an effective leader, and how to recognize to make a pivot in business– or to evolve it.
From being featured in "Forbes 30 under 30," Aisha knows what it takes to make a business successful. A big part of that success is effective leadership. The other side of that success comes from an innate sense of integrity and emotional intelligence– knowing that success should not compromise us from doing what is right. Which brought Aisha to a pivotal moment of closing that four-year-long business.
But with every end comes a new beginning. Cue Ross Geller's "Pivot!" Aisha launched her jewelry line Whxte and has once again found success. As the episode wraps up, Jess and Aisha talk about what Aisha's focus is for now and what she looks forward to in the future.
As always, cheers to your evolution!
Key Takeaways:
Episode Resources
Key Timestamps
[10:00] – The difference between good leaders and great leaders;
[10:50] – We're all influencers, creators and marketers, but it is a whole different ballgame to be a leader;
[15:05] – There are many layers of effective leadership like communication, compassion, integrity, etc.;
[22:08] – In business or in life, how do you know when it is time for one chapter to end?;
[34:33] – How Aisha started a new business venture and knew it was time to do so;
[44:38] – Rapid fire questions with Aisha;
Episode Quotes
Connect with Jessica
Instagram: @iamjessicaderose | @thedigitalbusinessevolution
TikTok: @iamjessicaderose
YouTube: Jessica DeRose
Connect with Aisha
Instagram: @aisha | @shopwhxte | @aamfirm
Websites: WHXTE | AAM Consulting
In Epidode 20 of the Digital Business Evolution Podcast, Jess answers your questions that you sent to her through text! Coaching is her love language and she is so excited to bring you this new series where she will be not only answering questions over text but also answering them on the podcast.
In this first installment Jess covers:
Episode Quotes
TikTok: @iamjessicaderose
Why do some coaches effortlessly create content, show up with unimaginable confidence, and sell out every single offer? While others are on the hustle hamster sheel barely scatching the surface of what's possible?
By working with various types of clients and businesses she has recognized that there are 4 key coaching superpowers. When these powers are identified and harnessed people become the coaches that are admired in their industry. They effortlessly create binge worthy content and businesses that stand out.
Knowing YOUR coaching superpower is the first step in succeeding faster, decreasing overwhelm, and designing a life and business on your terms.
Coaches, Assemble! Grab your notebooks or open that notes app on your phone and get ready for a loaded episode today where Jess breaks down the four coaching superpowers!
As always, cheers to your evolution!
Episode Quotes
Key Timestamps
[1:43] –Episode starts;
[2:38] – Awareness is the key to figuring out what our superpower is and how to harness it;
[8:30] – It doesn't matter what stage of business you're in, anyone can benefit from knowing their superpower;
[9:28] – Jess divulges the different avatars: Dreamer, Innovator, Authority, Enthusiast;
[12:11] – This is not just a quiz for fun, there is depth and power when utilized correctly;
[14:10] – This awareness can help us from defaulting into our comfort zones/autopilot;
[17:16] – We can only grow what we can measure;
[18:14] – A more in-depth discussion about our blindspots;
[19:26] – The three A's– the first being awareness;
[22:34] – Acceptance, accepting without judgment as-is;
[23:29] – Taking action that is aligned and messy;
[25:29] – Reviewing the 3 A's and Superpowers;
[27:10] – Episode wrap-up and Take the Quiz!
Episode Resources
About Jessica DeRose
Jessica DeRose is an entrepreneur and business mentor, who helps coaches build profitable online businesses. After quitting her 8-year career as an elementary school teacher and creating a multiple 7-figure business herself, Jessica is here to unlock doors you didn't even know existed.
Connect with Jessica
Instagram: @iamjessicaderose | @thedigitalbusinessevolution
TikTok: @iamjessicaderose
In this episode Jess and Mike break down how they approach the half way point of the year and the impact it has had on their life together and as individuals. They provide some simple examples that are actionable so you can take action immediately and hit the ground running.
Episode Resources
About Jessica DeRose
Jessica DeRose is an entrepreneur and business mentor, who helps coaches build profitable online businesses. After quitting her 8-year career as an elementary school teacher and creating a multiple 7-figure business herself, Jessica is here to unlock doors you didn't even know existed.
Connect with Jessica
Instagram: @iamjessicaderose | @thedigitalbusinessevolution
TikTok: @iamjessicaderose
Connect with Mike
Instagram: @mike.derose
If you have ever had the dream to write your own book, then this is the episode for you. Jess is talking to bestselling author and lifestyle entrepreneur, Jake Kelfer. As Jake reiterates throughout the episode, his mission is to help anyone he works with to turn their dreams into reality. Perhaps you want to write a book to give your business a boost of credibility, this episode is full of fun and bite-size pieces of advice that you can implement as soon as possible and turn that book idea into a book reality.
Jake's answers can certainly be an inspiration for anyone even remotely toying with the idea of becoming an author. His message is clear: don't wait for your dreams to happen, your book will provide you with instant credibility, and you will inspire thousands of people.
As always, cheers to your evolution!
Episode Quotes
Key Timestamps
[1:43] – Introduction of today's episode and to guest, Jake Kelfer;
[3:03] – Rapid fire question session with Jess and Jake;
[6:23] – Talking about Jake's journey and how he got to where he is;
[8:47] – An aha! moment for Jake, "How do I impact people to the level where they're willing to invest in themselves to create a memory that will last a lifetime?";
[9:20] – Release of Jake's first book, Elevate Beyond;
[19:30] – Jake realized the reason behind his success was his network of relationships, leads to second book– Elevate Your Network;
[21:50] – Jake joins Elevate with Jess and leads him to becoming a coach for aspiring authors;
[33:17] – The different types of books to write for your business;
[36:05] – Be intentional with Book Time on your calendar and find an accountability partner;
[39:15] – Jess's question: Can you really write a book in an hour a day?;
[45:31] – Jake's words of wisdom for those that find themselves overwhelmed by writing a book;
[50:29] – The three things writing a book could do for your business;
[55:00] – Episode wrap-up and Jakes next personal and business evolutions
Episode Resources
About Jake Kelfer
Jake Kelfer is a lifestyle entrepreneur, life elevator, and coach to ambitious entrepreneurs and freedom seekers helping people write and launch bestselling books. He is a 3x bestselling author, a high-energy motivational speaker, investor, and the founder of the Professional Basketball Combine which has helped 70+ NBA draft prospects turn their dreams of playing pro basketball into their reality. He and his work have been featured on Forbes, Sports Illustrated, ESPN, and many other major media outlets. Connect with Jake on social @jakekelfer!
Connect with Jake
Instagram: @jakekelfer
Website: https://www.jakekelfer.com/
About Jessica DeRose
Jessica DeRose is an entrepreneur and business mentor, who helps coaches build profitable online businesses. After quitting her 8-year career as an elementary school teacher and creating a multiple 7-figure business herself, Jessica is here to unlock doors you didn't even know existed.
Connect with Jessica
Instagram: @iamjessicaderose | @thedigitalbusinessevolution
TikTok: @iamjessicaderose
In this episode, Mike and Jess are coming at you from Austin, TX where they discuss all things about their cross-country shenanigans as well as give us some useful glimpses into their decision-making process. It comes down to intentionally planning what you want out of life and then doing what is needed to get there. Loving the autonomy and freedom that comes with their remote business lifestyle, the couple loves the home base they have found in Scottsdale, AZ but have decided to also call New Jersey home once again as well.
We are all people outside of our businesses, and Mike and Jess give us an empowering example of how they use their business to get the best that life has to offer. Mike hints throughout the episode that you have to try different things out to feel what is right for you. Once Mike and Jess made the admittedly quick decision to move back, they debated on whether or not to get a house or an apartment and explain why they ultimately went with one over the other.
The episode finishes strong as Mike and Jess get vulnerable with us by explaining why this all matters. Why did they choose to do this? After all, it wasn't just on a whim. Jess explains that we all have a carrot that we're chasing. If you are on a fitness journey, your carrot may be a vanity metric to tone your arms. Likewise, if you are in business, your carrot may be to make money. There is nothing wrong with that, as Mike and Jess point out that is the same carrot that has afforded them the opportunities they talk about with us today. Now, the carrot has changed a bit and has become more intrinsic– to make memories with friends and family through the freedom and autonomy their business provides. Mike challenges us all with a worthwhile goal that this whole episode embodies, "Have crazy, stupid goals."
As always, cheers to your evolution!
Episode Quotes
Key Timestamps
[2:00] – Coming at you from Austin, TX a recap of the journey so far;
[5:22] – Humidity sucks, Montana, and why Jess and Mike chose Scottsdale;
[6:45] – The importance of manifesting what you want out of life;
[8:02] – Ultimately it doesn't matter what others in your life have, you have to try different things to know what feels right to you;
[10:59] – Benefits of an apartment versus house for Mike and Jess– lock and leave, maintenance, duration of stay;
[15:38] – When you decide what you want, be solution-oriented and reverse engineer to achieve it;
[19:10] – The challenges they faced, sometimes indecision can be the biggest challenge;
[24:18] – Mike's challenge– Have crazy, stupid goals and episode wrap up
Episode Resources
About Jessica DeRose
Jessica DeRose is an entrepreneur and business mentor, who helps coaches build profitable online businesses. After quitting her 8-year career as an elementary school teacher and creating a multiple 7-figure business herself, Jessica is here to unlock doors you didn't even know existed.
Connect with Jessica
Instagram: @iamjessicaderose | @thedigitalbusinessevolution
TikTok: @iamjessicaderose
Connect with Mike
Instagram: @mike.derose
In this episode, Jess is talking all things related to the importance and impact of how attending in-person events can shape us as individuals, coaches, and entrepreneurs.
Imagine walking into the auditorium for the first time of a conference you are attending. Do you hear the buzz of the crowd? The thumping of any music? Do you see vendor stalls that have groups of like-minded people that share your passion surrounding them? This is the palpable energy Jess brings to our attention first. An energy that is contagious and fuels your fire to commit to growth for you as a person and your business. This energy is the catalyst that propels you to meaningful conversations and connections.
When making these connections with other entrepreneurs, you are giving them and yourself an opportunity. It is an opportunity to be validated. Let's face it, not everyone in our lives understands the roller coaster that is entrepreneurship. But, when you are in attendance at such events, you get to meet people that understand your struggles and know the importance of celebrating your wins. As Jess explains, everyone that is attending that live event has made an investment in themselves– they want those same conversations that force growth and change and drive out complacency.
Finally, Jess gives us a call to action. If you are craving an event and notice that it does not exist– go create it. Bring your idea to fruition and run with it.
As always, cheers to your evolution!
Episode Quotes
Key Timestamps
[0:46] – Introduction of today's episode;
[1:39] – The palpable energy in the room;
[2:23] – The conversations and partnerships that are organically created;
[5:56] – Certain people in your life may not be able to appreciate your struggles and wins in your business;
[6:55] – Live events can allow you to compartmentalize the people in your life to where your business dealings can be appreciated;
[7:05] – Certain people are not better or worse than others in your life, there's neutrality;
[8:51] – If you have changed over the years, it's a compliment;
[10:19] – Transition of building relationships from childhood to adulthood;
[14:37] – Jess's example of Fit Trips;
[16:12] – You have to be your own advocate and invest in yourself;
[16:40] – Find an event that interests you and go;
[17:30] – Get on the text list and let Jess know what events you plan on attending
Episode Resources
About Jessica DeRose
Jessica DeRose is an entrepreneur and business mentor, who helps coaches build profitable online businesses. After quitting her 8-year career as an elementary school teacher and creating a multiple 7-figure business herself, Jessica is here to unlock doors you didn't even know existed.
Connect with Jessica
Instagram: @iamjessicaderose | @thedigitalbusinessevolution
TikTok: @iamjessicaderose
Setting boundaries and communication are the first two lessons that Mike and Jess discuss. Jess paints a picture that communication sets the foundation for any relationship, whether business or personal. Then, once you set that foundation, you have to check on it to make sure that it does not have any cracks as time passes– meaning that it is an ongoing process rather than one and done. Communication supports the next lesson shared of setting boundaries with one another. Being husband and wife, Mike and Jess learned that not only do they have to set those boundaries, but when it comes time, those boundaries have to be honored.
Mike and Jess then discuss the importance of an aligned bigger vision. The two compare how those may be different for partnered teams that work together as well. While your aligned vision as a couple might be to get married one day, in business they may differ. The key is to support your partner to help them achieve their goal.
The final two lessons that Mike and Jess share start with an awareness of shifting from the work day to being husband and wife. When the work day is over, there is a shift in energy to enjoy each other's company. This leads to the last topic the two share of being intentional about the time they spend together. Just because time is set aside, or scheduled, does not make it any less special or important. There has to be a balance between the working dynamic and home life.
As always, cheers to your evolution!
Episode Quotes
Key Timestamps
[0:46] – Introduction of today's episode;
[1:03] – How the heck do Mike and Jess work together?;
[2:18] – Number 1: Setting and honoring boundaries;
[7:32] – Number 2: Communication;
[12:50] – Number 3: An aligned bigger vision;
[17:28] – The importance of meeting your partner where they're at;
[17:58] – Number 4: Shifting from coworkers to husband and wife;
[18:35] – A shift in feminine and masculine energies as the work day ends;
[20:30] – Vulnerability with your partner;
[21:39] – Number 5: Being intentional to spend time with your partner outside of work;
[25:25] – Episode wrap up and review of five lessons;
Episode Resources
About Jessica DeRose
Jessica DeRose is an entrepreneur and business mentor, who helps coaches build profitable online businesses. After quitting her 8-year career as an elementary school teacher and creating a multiple 7-figure business herself, Jessica is here to unlock doors you didn't even know existed.
Connect with Jessica
Instagram: @iamjessicaderose | @thedigitalbusinessevolution
TikTok: @iamjessicaderose
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