Digital Download with Paul Sutton

Website design is normally overlooked by communications professionals as ‘the thing that the geeks do’. But if we want our campaigns to fly in an increasingly digital and mobile world, we have to understand some of the basics of website development and web browsers.

In this episode of the Digital Download podcast, I talk to veteran website developer Richard Shea about how website design has changed over the last few years and what communications professionals now need to be aware of in order to optimise campaigns.

Here’s what you’ll learn in this episode:

I’d love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message.

If you enjoyed today’s show, please email it to a friend and/or share it on your favourite social media channels. You might also want to check out Digital Download Membership, which is like having an army of expert mentors to turn to who keep you updated with the latest digital and social media developments and provide feedback and opinions on your ideas.

And finally, it would also be very awesome and hugely appreciated if you’d be able to take a couple of minutes to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download.

Barely a week goes by without one company or another attracting the ire of the mob on Twitter and Facebook. Brand trolling seems to have become an acceptable way to behave, causing no end of problems for the unwary and ill-prepared.

In this episode of the Digital Download podcast, I talk to Tamara Littleton, CEO of both The Social Element and crisis simulation platform Polpeo, about the rise of brand trolling and how companies can best deal with and prepare for a social media crisis.

Here’s what you’ll learn in this episode:

I’d love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message.

If you enjoyed today’s show, please email it to a friend and/or share it on your favourite social media channels. You might also want to check out Digital Download Membership, which is like having an army of expert mentors to turn to who keep you updated with the latest digital and social media developments and provide feedback and opinions on your ideas.

And finally, it would also be very awesome and hugely appreciated if you’d be able to take a couple of minutes to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download.

2018 has been labelled by some as ‘the year of the smart home’. Driven by the adoption of Google Home and Amazon Echo, voice recognition promises to transform not only the way we interact with the internet of things but also the way we use the internet itself.

In this episode of the Digital Download podcast, I talk to co-founders of marketing communications agency Threepipe, Jim Hawker and Tony Thomas, about how the communications industry has to adapt to this technology and about how brands themselves can embrace how people discover them.

Here’s what you’ll learn in this episode:

I’d love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message.

If you enjoyed today’s show, please email it to a friend and/or share it on your favourite social media channels. You might also want to check out Digital Download Membership, which is like having an army of expert mentors to turn to who keep you updated with the latest digital and social media developments and provide feedback and opinions on your ideas.

And finally, it would also be very awesome and hugely appreciated if you’d be able to take a couple of minutes to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download.

When the White Moose Cafe published a scathing review of vlogger Elle Darby’s request for a free five night stay in return for a positive YouTube review, the ensuing storm captured the attention of the world’s media. There are strong arguments to be made on both sides about what does and does not make someone ‘influential’.

In this episode of the Digital Download podcast, one of the UK’s leading parental influencers Emily Leary and I dissect what went wrong in this very public spat, and we discuss the nature of influence and what makes a great brand/influencer relationship.

Here’s what you’ll learn in this episode:

I’d love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message.

If you enjoyed today’s show, please email it to a friend and/or share it on your favourite social media channels. You might also want to check out Digital Download Membership, which is like having an army of expert mentors to turn to who keep you updated with the latest digital and social media developments and provide feedback and opinions on your ideas.

And finally, it would also be very awesome and hugely appreciated if you’d be able to take a couple of minutes to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download.

Public relations had a turbulent year in 2017. With a perceived lack of self-confidence and new technologies such as artificial intelligence, messaging bots and voice recognition looming on the horizon, the industry faces a potentially defining 12 months ahead.

In this episode of the Digital Download podcast, I talk to 2018 CIPR President and author of #FuturePRoof Sarah Hall about the way the public relations industry is developing and some of the big opportunities and threats if faces in the near future.

Here’s what you’ll learn in this episode:

I’d love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message.

If you enjoyed today’s show, please email it to a friend and/or share it on your favourite social media channels. You might also want to check out Digital Download Membership, which is like having an army of expert mentors to turn to who keep you updated with the latest digital and social media developments and provide feedback and opinions on your ideas.

And finally, it would also be very awesome and hugely appreciated if you’d be able to take a couple of minutes to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download.

To stay ahead of the game in digital media, you have to be informed about what technological and best practice trends are developing. You can only prepare for what you know.

In the first ever episode of the Digital Download podcast, I talk to leading PR blogger and author of Spin Sucks and Marketing in the Round Gini Dietrich about what communications professionals need to get to grips with over the next 12 months.

Here’s what you’ll learn in this episode:

I’d love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message.

If you enjoyed today’s show, please email it to a friend and/or share it on your favourite social media channels. You might also want to check out Digital Download Membership, which is like having an army of expert mentors to turn to who keep you updated with the latest digital and social media developments and provide feedback and opinions on your ideas.

And finally, it would also be very awesome and hugely appreciated if you’d be able to take a couple of minutes to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download.