This podcast is more about the strange but important economics of digital. And on pricing, in particular. It is becoming increasingly complicated with bundling, switching costs and platform business models.

You can listen to this podcast here or at iTunes, Google Podcasts and Himalaya.

Related podcasts and articles:

• Review: The Sexy But Dangerous Economics of Digital (Jeff’s Asia Tech Class – Podcast 15)

This is part of Learning Goals: Level 7, with a focus on:

• #29: Digital Economics II

Concepts for this class.

1. Combinatorial Innovation
2. Price Discrimination
3. Common Pricing Strategies (Penetration Pricing, Market Skimming, Survival Pricing, Maximize Profit Pricing)
4. Pricing and Switching Costs
5. Switching Costs

Companies for this class:

• n/a

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I write, speak and consult about how to win (and not lose) in digital strategy and transformation.

I am the founder of TechMoat Consulting, a boutique consulting firm that helps retailers, brands, and technology companies exploit digital change to grow faster, innovate better and build digital moats. Get in touch here.

My book series Moats and Marathons is one-of-a-kind framework for building and measuring competitive advantages in digital businesses.

Note: This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research.

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