Keep your finger on the pulse of your business and that of the larger remodeling industry by tuning in to this episode of Remodeling Mastery, with Mark Richardson and special guest Erika Taylor.

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(1:42) In This Episode: Digital Fitness

One inevitable effect of technology revolutionizing the remodeling industry is that digital fitness is now a key aspect of overall business health. No “unfit” brand can expect to thrive in a complex, competitive market in the digital age. But how do you know you’re fit enough to compete? In the same way physical fitness is a function of strength, flexibility, balance, speed, mobility and endurance, digital fitness is a product of multiple factors. In this episode of Remodeling Mastery, Mark Richardson uses the analogy of a bike wheel to break down the seven essential “spokes” a business must maintain in order to achieve optimal digital fitness.

(16:13) Thought Leader Interview with Erika Taylor, Director of Content for Professional Remodeler

As chief of content for one of the nation’s leading construction and remodeling trade publications, Erika has an unequaled vantage point into the hottest trends and issues moving and shaking the home improvement space. Tune in to this Thought Leader Interview, where she and Mark take the pulse of the market and give us a closer look into what today’s homeowner wants and expects from remodelers like yourself.