Digital India

The 63rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy

Amp Up with Google Power Search – Be a Smart Marketer 

There is a separate news search engine you can go to for news at https://news.google.co.in/ where you get a filtering option to select a specific country.

https://support.google.com/websearch/answer/2466433?rd=1

https://moz.com/blog/25-killer- combos-for- googles-site- operator

Learn power searching for Google https://coursebuilder.withgoogle.com/ – Daniel Russell, Senior Research Scientist Google video lessons on how to use Google Search in a powerful and effective way.

You can share your feedback at: [email protected]

Facebook: https://www.facebook.com/webmarketingacademy

Host : Suresh and Monica

Podcast Manager & Podcast Editor  : Bharani Dharan

The post DIGITAL INDIA #063: Amp Up with Google Power Search – Be a Smart Marketer appeared first on FIR Podcast Network.

In this show, we talk about Why Corporate Digital Marketing Learning is Important Today and How to. A formal digital marketing training for brands and corporates will make a huge difference, equip the team with latest trends, how to’s and keep up with the competitors.

Here at Web Marketing Academy in a month we give at least 1-2 corporate digital and social media training for brands including: Accenture | Cognizant | Google | NSRCEL, IIM Bangalore | Yahoo India | BOSCH India | Rittal India | Red Bus | DSM | Fortis Hospital | FAG  | ABB

Here are the 10 Do’s & Dont’s for a Corporate Digital/Social Media Training:

Aditi Gulati LinkedIn Profile: https://in.linkedin.com/in/aditi-gulati02

Her blog: UnNumb – http://unnumb02.blogspot.in/

And her Quote:

“well guess who inspired this strategic wisdom of rolling out a personalized invite ? it was one of the episodes from web marketing academy’ s weekly podcast digital india hosted by your colleague monica samuel. So the other day, i thought of visiting your company page on Linkedin and came across you apart from my now virtual inspiration , monica samuel, somebody again from the same academy with tons of visible knowledge and experience. Every time when i come across genuinely inspiring people from whom i can learn in great abundance, i go forward and try to build possibilities of healthy interaction.”

Web Marketing Academy Corporate Training Programs: http://www.webmarketingacademy.in/corporate-digital-marketing/

You can share your feedback at: [email protected]

Facebook: https://www.facebook.com/webmarketingacademy

Host : Suresh and Monica

Podcast Manager & Podcast Editor  : Bharani Dharan

The post Digital India #062: Corporate Digital Marketing Training : Why Now & How ? appeared first on FIR Podcast Network.

Today we’re going to talk about the value of a personal brand and how you build it with Linkedin.

Boost your personal brand with Linkedin

The 61st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy

You can share your feedback at: [email protected]

Facebook: https://www.facebook.com/webmarketingacademy

Host : Suresh and Monica

Podcast Manager & Podcast Editor  : Bharani Dharan

The post 061 : Boost your personal brand with Linkedin appeared first on FIR Podcast Network.

Website traffic, sweet music to the ears of marketers and business owners who employ them. SEO is one of the most powerful tactics that you can use to get quality traffic to your website.

Ain’t No SEO Power Like High Quality Backlinks  ! (7 tips)

The 60th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy This episode will cover Stellar SEO link building practices and will give the listener profession insight on the current requirements for google ranking.

TIPS:

1) Make sure your social media pages are updated and optimized

2) Join and participate in community discussions and forums

An excellent example is http://clientsfromhell.net/

3) Enlist your business in all important directory websites

4) Write for other websites in your industry

5) Get links from industry peers

6) Get links from influencers

    Ninja Outreach

7) How to connect with media?

read more :  Disavow tool

Tools for backlinks

SEOProfiler,

MajesticSEO, ahrefs, Buzzsumo and Moz

Webmaster tool of Google (Search Console), Bing or Yahoo.

You can share your feedback at: [email protected]

Facebook: https://www.facebook.com/webmarketingacademy

Host : Suresh and Monica

Podcast Manager & Podcast Editor  : Bharani Dharan

The post 060 : Ain’t No SEO Power Like High Quality Backlinks (7 tips) appeared first on FIR Podcast Network.

We love stories Of course, all of us love stories. We’re Indians, for heaven’s sake. We’re suckers for a good story. But why Digital marketing and stories – what’s the connection?

                     STORYTELLING FOR BRAND EMOTIONAL CONNECT 

The 59th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy

What can a good story do for a brand?

·         It creates curiosity and intrigue

·         It helps a brand connect emotionally with its customers

·         It offers greater value for an idea

·         It helps a brand build a persona

·         It makes a message much more memorable

Some stories that brands created and that have stayed with us :

  Cadbury

 Google Chrome Tanjore Commercial

  Amazon Kindle

  Google India

Filmmaker Andrew Stanton, creator of PIXAR’s John Carter, Finding Nemo, Toy Story, Wall-E and other big hits (TED Talk)

The Silent Indian National Anthem JANA GANA MANA by deaf & mute children. It left many of us in tears. These were powerful stories.

We have an interview with Prahlad Kakkar in Episode # 55.

Tips to sharpen your storytelling skills

·         Follow the work of top storytellers –  Javed Akhtar, Teejan Bai, The Bauls of Bengal

·         Watch TED Talks.

·         Attend book readings by authors and similar sessions.

·         Whenever you have a piece of content to write, shoot or talk, think, how can we make a story out of this? This can also apply to case studies, whitepapers, videos and podcasts.

·         Tell stories to your children, friends.

·         Practice storytelling skills.

You can share your feedback at: [email protected]

Facebook: https://www.facebook.com/webmarketingacademy

Host : Suresh and Monica

Podcast Manager & Podcast Editor  : Bharani Dharan

The post 059 : STORYTELLING FOR BRAND EMOTIONAL CONNECT appeared first on FIR Podcast Network.