The 73rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

It’s a little past mid-October and it’s raining festive offers here in India. We have Diwali, the festival of lights, coming up this week. The last few months had some important festivals as well. As you can imagine, retailers, both online and offline are doing all they can to acquire new customers and maximize sales.

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Host: Suresh &  Monica

Podcast Manager & Podcast Editor: Bharani Dharan

The post Digital India #073 : IS THE FESTIVE SEASON STILL A REVENUE CRANKER FOR BRANDS IN INDIA? appeared first on FIR Podcast Network.

Empowering Women is a Must!

An article by The Wall Street Journal  stated that India suffers from gender gap especially when it comes to technology. With Digital India initiatives gaining importance, this gender divide opens one’s eyes to whole different issue. And this issue is not only prevalent in India but it also affects globally. It imperative to support women education, erase gender inequality and also help them understand their ‘self-worth’.

Tune into this week podcast to understand the importance of educating women, the need to empower them and how they can contribute towards successful economy.

The 72nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

Resource:

Mckinsey & Company Report

https://www.womenwill.com/insights/india.html

http://www.livemint.com/Consumer/yT14OgtSC7dyywWSynWOKN/Only-17-Indians-own-smartphones-survey.html

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Host: Suresh & Sejal

Show notes :Madhur

Podcast Manager & Podcast Editor: Bharani Dharan

The post Digital India #072 : Women in India Will Never Own a Smartphone ? appeared first on FIR Podcast Network.

Are marketing plans made only when there are good budgets? NO!

You don’t need deep pockets to start marketing. Simple tips and tools can help start-ups and small businesses market inexpensively. Many social media platforms can be utilised organically to create brand awareness. Learn about how one can make use of email marketing and influence the influencers. Tune into this week’s episode to know how to build a marketing plan on tight budgets.

The 71st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

Tools & Resources

b.       Videos

c.       Images

i.Canva <https://www.canva.com/>

ii.Pik to Chart <https://piktochart.com/>

iii.Infogram.am <https://infogr.am/>

iv.Adobe Spark <https://spark.adobe.com/>

d.       Content Calendar

3.       Free Google Products:

f.        Google Analytics <https://www.google.co.in/analytics/#?modal_active=none>

4.       Social Media Platforms

5.       Podcast

6.       Tools to manage

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The post DIGITAL INDIA #071 : TIPS & TOOLS FOR BUDGET STRAINED MARKETING PLANS appeared first on FIR Podcast Network.

We in our earlier podcast #67 discussed the article by Haresh Chawla where we spoke about India 3, a segment within India who can’t afford 2 square meals a day. In this episode, we discuss in detail what is India 3, what are their basic needs and what Digital India mean to them? Also, understand how India suffers from digital divide a valid point brought up by Kaushik Basu in his article on India’s digital transformation. Know where you need to go to get more information on government schemes and different organisation working towards the upliftment of this segment.

The 70th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

List of various government schemes for India 3:

 Pradhan Mantri’s Jan Dhan Yojana, which aims at opening zero balance accounts and helps them get an overdraft facility. This is much better than turning to moneylenders who charge high rate of interest.

  “House for All” scheme launched in March 2016 to construct 2.95 crore houses in rural areas, setting a 2022 deadline. This was known as the Indira Awas Yojna earlier.

 Deen Dayal Upadhyaya Gram Jyoti Yojana (2015), a Government of India program aimed at providing 24×7 uninterrupted power supply to all homes in Rural India

 Deen Dayal Upadhyaya Grameen Kaushalya Yojna 2015, a Government of India Project to engage rural youth especially BPL and SC/ST segment of the population, in gainful employment through skill training programmes.

 Swarnajayanti Gram Swarojgar Yojna (1999), a holistic programme covering all aspects of self-employment such as the organisation of the poor into self-help groups, training, credit, technology, infrastructure, and marketing.

 Gramin Bhandaran Yojana (2007), Creation of scientific storage capacity with allied facilities in rural areas to meet the requirements of farmers for storing farm produce, processed farm produce, and agricultural inputs. Improve their marketability through the promotion of grading, standardization and quality control of agricultural produce.

List of organisation working towards the upliftment of India 3:

 ANT Skills Varsity in Bangalore, who have vocational training centres. They are committed to upskilling the unskilled youth who come from remote and rural areas that do not have adequate quality education systems.

 Pratham in partnership with the Vodafone Foundation, India works towards Digital Classrooms. They want to enhance teaching and learning in low-income schools using technology as the prime teaching tool.

 eVidyaloka is a not-for- profit organization that aims to improve the quality of education in remote regions of India through digital classrooms.

 Digital Empowerment Foundation: DEF works towards empowering people with the power of ICT. It works on various agendas like citizen journalism, digital panchayat, eNGO, gyanpedia.

 SELCO Foundation which is facilitating digital education in rural areas by provisioning solar-powered computers, complete labs, portable projectors.

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Host: Suresh , Monica & Madhur

Podcast Manager & Podcast Editor  : Bharani Dharan

The post Digital India #070 : What does Digital India mean to India 3 ? appeared first on FIR Podcast Network.

Bengaluru Police Killing it on Social Media

Bengaluru, the start-up capital of India came to a standstill during the Cauvery protests in mid-September 2016. During all this chaos, it was Bengaluru city police that not only controlled the mayhem on-ground but also online! Tune in to know about the Bengaluru city police and how they utilized the social media platforms.

The 69th episode of Digital India Podcast on FIR Podcast Network is brought to you by staffs and students of Web Marketing Academy.

Listen to Rajesh Basavaraj as he sheds light on social media listening. Social media listening is the process of identifying and assessing what is being said about a company, individual, product or brand on the Internet.

He also shares some good social listening tools and how they help. Know more about the process of how Bengaluru city police trained themselves to be on social media.

Social media listening tools:

1. Reputeme

2. Grouphigh

3. Boardreader

Bengaluru city police contacts:

1. You can see the complete list of the official Twitter handles of the Bengaluru City

police:  http://bit.ly/2dyBBB1

2. The Bangalore City Police also has a Facebook page which has 448, 665 fans.

3. Bengaluru City Police WhatsApp number – 9480801000.

Read the Times of India article coverage on Bengaluru city police using social media and NS Megharikh’s, Bengaluru police commissioner views. http://bit.ly/2dnTOC9

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Guest :Rajesh Basavaraj

Host: Suresh , Monica & Madhur

Podcast Manager & Podcast Editor  : Bharani Dharan

The post Digital India #069 : Bengaluru City Police Killing it on Social Media appeared first on FIR Podcast Network.