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Digital India
Digital India episodes
- Digital India #084 : Digital Marketing Strategy for Focused Execution & Optimal ResultsAccording to the 2016 Benchmarks, Budgets, and Trends report by the Content Marketing Institute and MarketingProfs, 53% of the most effective marketers have a documented content marketing strategy.A Digital marketing strategy defines WHY you take these actions? What do you expect to achieve from these actions? Who are you trying to influence with these actions? And how do you know whether you are successful at what you are hoping to achieve.The 84th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing AcademyLinks:2016 Benchmarks, Budgets, and Trends report by the Content Marketing Institute and MarketingProfs.Content Marketing Editorial Calendar Templates: The Ultimate ListAccording to an article titled What’s your biggest digital marketing challenge? From May 2016, the biggest challenge for marketers is the ever evolving nature of digital marketing – the new platforms, technologies, programmatic buying, native ads, and the like. From what I get from this article, it’s clear that strategy is getting confused with tactics.Back in 2010, Zappos ran series of ads reiterating themes such as “Powered by service” and “Happy to help. 24/7.”You can share your feedback at: [email protected]Facebook: https://www.facebook.com/webmarketingacademyHost: Suresh & MonicaPodcast Manager & Podcast Editor: Bharani Dharan34 min
- DIGITAL INDIA #083 : ATTENTION GRABBERS OF 2016 – STARTUPS, COMPANIES AND TRENDS
This week, we talk about some of the top companies, innovative startups and consumer trends of 2016. There’s an interesting mix that shows India too is focusing on big data, Internet of Things, Augmented Reality and Virtual Reality as technologies that will bring about positive change and higher productivity.
The 83rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing AcademyTop 5 Technology Startups in IndiaFrom: Presenting TECH30 2016: YourStory’s pick of the top 30 technology startups from India· ACPAD· Algo Engines· AntCrawl Technologies Pvt. Ltd.· AutoVRse· AzookaTop 5 companies seeing accelerated growth in 2016 (NOV 2016)From: 2016 Deloitte Technology Fast 50 India in collaboration with ET SmallBiz· GreyCampus Edutech Private Limited· Stellapps Technologies Private Limited· Polestar Solutions and Services India LLP· Fork Media· GoodWorkLabs Services Private LimitedTop trends in digital consumer space· The ‘Mobile Gaming on the Rise in India — Market Intensifies as Gamer Population Surges’ report· report by Nasscom and Deloitte.· FICCI-KPMG Report 2016:You can share your feedback at: [email protected]
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh & Monica
Podcast Manager & Podcast Editor: Bharani Dharan
The post DIGITAL INDIA #083 : ATTENTION GRABBERS OF 2016 – STARTUPS, COMPANIES AND TRENDS appeared first on FIR Podcast Network.
19 min - DIGITAL INDIA #083 : ATTENTION GRABBERS OF 2016 – STARTUPS, COMPANIES AND TRENDSThis week, we talk about some of the top companies, innovative startups and consumer trends of 2016. There’s an interesting mix that shows India too is focusing on big data, Internet of Things, Augmented Reality and Virtual Reality as technologies that will bring about positive change and higher productivity.The 83rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing AcademyTop 5 Technology Startups in IndiaFrom: Presenting TECH30 2016: YourStory’s pick of the top 30 technology startups from India· ACPAD· Algo Engines· AntCrawl Technologies Pvt. Ltd.· AutoVRse· AzookaTop 5 companies seeing accelerated growth in 2016 (NOV 2016)From: 2016 Deloitte Technology Fast 50 India in collaboration with ET SmallBiz· GreyCampus Edutech Priva...19 min
- DIGITAL INDIA #082 : FACEBOOK LIVE AUDIO FEATURE WILL BE THE NEW TALK SHOW IN 2017?In India people listen to radio differently, we asked some of our students at Web Marketing Academy, how they listen to the radio. They said while driving, listen to Bollywood music,, RJ, News, Entertainment if it is part of the radio show.We remembered how in India we used to listen to Radio before the Television became main stream, we used to hang out in small tea shops, or a barber shop and we used to listen to cricket, news, music then came Doordarshan thats the India’s first Television.
The 82nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Today facebook is like the new tea shop or barber shop, thats where we go and thats where we spend our time consuming content in multiple format, first it was text, images, video and now Facebook is launching Facebook Live Audio.https://media.fb.com/2016/12/20/introducing-live-audio/
We are excited about the Live audio being a podcaster, I have been using podcast for more than 10 years now thats where I update myself with latest news and happening,
History of podcast: https://en.wikipedia.org/wiki/History_of_podcasting
Adam Curry Daily source code: https://en.wikipedia.org/wiki/Daily_Source_Code
With the launch of Facebook Audio we will see a lot of Music, Radio stations, Celebrities jumping into it first, then publishers and podcasters like us. In India it will have an impact, lot of them will be passive listeners, there is plenty of opportunities for new movers who want to use this space.
According to our Podcast data, we saw a hike in 2016 before it was mostly from US, Europe in the last six months, more downloads are happening from India, which clearly indicates that people are starting to listen to podcast, our students for example, use podcast to upgrade their knowledge.
We look forward for 2017 where audio will play a major role in terms of education, marketing, branding and social media.Wish you and your family Happy Holidays from Web Marketing Academy staff and students .You can share your feedback at: [email protected]
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Guest : Sajeesh & Mohak
Podcast Manager & Podcast Editor: Bharani Dharan
The post DIGITAL INDIA #082 : FACEBOOK LIVE AUDIO FEATURE WILL BE THE NEW TALK SHOW IN 2017? appeared first on FIR Podcast Network.
47 min - DIGITAL INDIA #082 : FACEBOOK LIVE AUDIO FEATURE WILL BE THE NEW TALK SHOW IN 2017?In India people listen to radio differently, we asked some of our students at Web Marketing Academy, how they listen to the radio. They said while driving, listen to Bollywood music,, RJ, News, Entertainment if it is part of the radio show.We remembered how in India we used to listen to Radio before the Television became main stream, we used to hang out in small tea shops, or a barber shop and we used to listen to cricket, news, music then came Doordarshan thats the India’s first Television.The 82nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing AcademyToday facebook is like the new tea shop or barber shop, thats where we go and thats where we spend our time consuming content in multiple format, first it was text, images, video and now Facebook is launching Facebook Live Audio.https://media.fb.com/2016/12/20/introducing-live-audio/We are excited about the Live audio being a podcaster, I have been using podcast for more than 10 years now thats where I update myself with latest news and happening,History of podcast: https://en.wikipedia.org/wiki/History_of_podcastingAdam Curry Daily source code: https://en.wikipedia.org/wiki/Daily_Source_CodeWith the launch of Facebook Audio we will see a lot of Music, Radio stations, Celebrities jumping into it first, then publishers and podcasters like us. In India it will have an impact, lot of them will be passive listeners, there is plenty of opportunities for new movers who want to use this space.According to our Podcast data, we saw a hike in 2016 before it was mostly from US, Europe in the last six months, more downloads are happening from India, which clearly indicates that people are starting to listen to podcast, our students for example, use podcast to upgrade their knowledge.We look forward for 2017 where audio will play a major role in terms of education, marketing, branding and social media.Wish you and your family Happy Holidays from Web Marketing Academy staff and students .You can share your feedback at: [email protected]Facebook: https://www.facebook.com/webmarketingacademyHost: SureshGuest : Sajeesh & MohakPodcast Manager & Podcast Editor: Bharani Dharan47 min
- DIGITAL INDIA #081 : RESEARCH SOURCES FOR INDIAN DIGITAL MARKETERS TO USE AND WIN
It’s the month of expressing our love and gratitude and we thank you, dear listeners, for being with us in our journey of the Digital India Show. So, what’s the topic for today? We thought, why not address a complain that we hear from our students very often. There are reports and statistics out there around digital marketing, social media, SEO, email …. But most of them are based on the US market or Europe or APAC in general. You really need to dig deep and hard to come across hard numbers on the Indian market’s tryst with digital marketing channels.
The 81st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
EY.com
Indian Railways has appointed EY
Social Media Marketing India Trends Study in February 2016.
Octane.in
Digital India: State of Online Marketing in India 2016.
Socialbeat
Social Beat releases the Digital Marketing Industry Report 2016 in July this year.
netCORE
EMAIL MARKETING REPORT – A study of 4 billion emails / month.
‘Digital Advertising in India’ report,
Media Budgets Index report in June 2016.
CMO Council, India Region
Context, Commerce + Customer – Best Practices to Exceed Expectations and Brand Attraction From Enriched Interaction.
Campaign India
You can share your feedback at: [email protected]
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh & Monica
Podcast Manager & Podcast Editor: Bharani Dharan
The post DIGITAL INDIA #081 : RESEARCH SOURCES FOR INDIAN DIGITAL MARKETERS TO USE AND WIN appeared first on FIR Podcast Network.
22 min - DIGITAL INDIA #081 : RESEARCH SOURCES FOR INDIAN DIGITAL MARKETERS TO USE AND WINIt’s the month of expressing our love and gratitude and we thank you, dear listeners, for being with us in our journey of the Digital India Show. So, what’s the topic for today? We thought, why not address a complain that we hear from our students very often. There are reports and statistics out there around digital marketing, social media, SEO, email …. But most of them are based on the US market or Europe or APAC in general. You really need to dig deep and hard to come across hard numbers on the Indian market’s tryst with digital marketing channels.The 81st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing AcademyEY.comIndian Railways has appointed EYSocial Media Marketing India Trends Study in February 2016.Octane.inDigital India: State of Online Marketing in India 2016.SocialbeatSocial Beat releases the Digital Marketing Industry Report 2016 in July this year.netCORE22 min
- DIGITAL INDIA #080 : DIGITAL MARKETING IN INDIA TODAY, AGENCIES VS BUSINESS OWNER PERSPECTIVE
The 80th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
There is no single perspective to define digital marketing and there is no single pathway for businesses to achieve their goals. Here is a random debate on where is Indian market in terms of digital marketing, how do they approach marketing and what businesses and agencies should focus on.
You can share your feedback at: [email protected]
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Guest : Sajeesh & Pranav
Podcast Manager & Podcast Editor: Bharani Dharan
The post DIGITAL INDIA #080 : DIGITAL MARKETING IN INDIA TODAY, AGENCIES VS BUSINESS OWNER PERSPECTIVE appeared first on FIR Podcast Network.
35 min - DIGITAL INDIA #080 : DIGITAL MARKETING IN INDIA TODAY, AGENCIES VS BUSINESS OWNER PERSPECTIVEThe 80th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing AcademyThere is no single perspective to define digital marketing and there is no single pathway for businesses to achieve their goals. Here is a random debate on where is Indian market in terms of digital marketing, how do they approach marketing and what businesses and agencies should focus on.You can share your feedback at: [email protected]Facebook: https://www.facebook.com/webmarketingacademyHost: SureshGuest : Sajeesh & PranavPodcast Manager & Podcast Editor: Bharani Dharan35 min
- DIGITAL INDIA #079 : India Fights Corruption. Will Rural India Go Digital?The 79th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing AcademyIn this weeks show we discuss all about #Demonetisation how India Fights CorruptionMost of the articles are from The Economic TimesWe discussed about how Demonetisation is taking over social media. According to ET “Between November 8th to 24th, demonisation was 6/10 trending topic. In Twitter & Instagram, 19% of trending topics are the hashtag #Iamwithmodi #modi 500000 (5 Lakh) conversation happened.Most popular Search terms:
- India Fights corruption
- Modi fights corruption
- Surgical strike on black money
E-Wallet companies Digital spend up 120 % and its ocean of opportunitiesLinks and Useful Resources:http://brandequity.economictimes.indiatimes.com/news/digital/facebook-india-registers-a-43-jump-in-its-reveues/55678473https://twitter.com/NPCI_NPCI?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthorhttp://www.npci.org.in/You can share your feedback at: [email protected]
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh & Sejal
Podcast Manager & Podcast Editor: Bharani Dharan
The post DIGITAL INDIA #079 : India Fights Corruption. Will Rural India Go Digital? appeared first on FIR Podcast Network.
1 hr 3 min
About Digital India
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News and trends on social and digital media from the world’s second most populous country.