Digital India

Digital India

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Digital India episodes

  • DIGITAL INDIA #089 : REGIONAL DIGITAL CONTENT ON A GROWTH SPURT IN INDIA
    In June 2015, local language internet users in India were about 127 million. The 47% rise from previous years was attributed to the entry of smartphones in rural areas. (Report by Internet and Mobile Association of India (IAMAI) and market research firm IMRB International.)
    The non-English speaking population in India constitute 88% of the population. Of this at least 50% speaks the national language, Hindi.  Actually, India is home to 122 major languages and 1599 other languages.
    So, is there a need for digital media to cater more to our regional audience?
    The 89th episode of Digital India Podcast on FIR Podcast Network is brought to you by staffs and students of  Web Marketing Academy
    Report by Internet and Mobile Association of India (IAMAI) and market research firm IMRB International
    Article on Financial Times, from September 2016, penned by Amy Kazmin “Regional Indian language authors finding wider audiences”
    IAMAI’s VernacularReport 2012
    TRAI tweaked the regulations to allow for year long data packs instead of 90 days, to bring down the cost and encourage internet use.
    According to a Google prediction, of the 650 million users expected to be using Internet in India by 2020. The Hindu
    Bridging the Vernacular Gap
    Startups like Reverie, Indus OS, Process9 and Keypoint Technologies are betting big on this segment with regional language assistance. From a complete OS that supports languages like Hindi, Marathi and Tamil to building intuitive keyboards and a repository of a...
    24 min
  • DIGITAL INDIA #088 : HOW TO USE EMAIL MARKETING AUTOMATION FOR HIGHER ROI ?

    The 88th episode of Digital India Podcast on FIR Podcast Network is brought to you by staffs and students of  Web Marketing Academy

    A report titled “EMAIL MARKETING REPORT How India reads emails” was released by netCore, an Email & Mobile Marketing technology provider. As per this report which is a study of 4 billion emails per month: “Less than 5% brands do personalization with automation. Yet the ones that do Find multi fold increase in response and revenue.”

    In today’s episode, I talk about why email marketing automation is important, how it can be used in a business and share some case studies.

    Episode #39: WHY TALK ABOUT EMAIL MARKETING IN INDIA TODAY?

    Report by Octane: 85% of India Retailers use Email Marketing for Consumer Engagement

    Top Email Marketing Software:

    • Drip – Email Marketing Automation Software
    • Autopilot
    • HubSpot
    • Act-On
    • Picreel
    • Adobe Campaign
    • CallidusCloud
    • Infusionsoft

      • There are a host of other tools as well such as  Marketo’s automated platform, Net-Results,  Oracle Eloqua, Pardot powered by Salesforce, Salesfusion, SharpSpring and Hatchbuck. There are also  best CRM apps with marketing automation features: Contactually, Agile CRM, Interakt,  Intercom,Jumplead, LeadSimple, etc.

      For small to mid-sized businesses, you can also consider drip email tools with not as advanced features but still good – such as Drip, Sendloop, Customer.io, BombBomb, Vision6, Quickmail, Vero,SendWithUs, ConvertKit, Gumroad, Knowtify, etc.

      Features of best drip email marketing platforms – Zapier.com

      Capterra Case study

       

      You can share your feedback at: [email protected]

      Facebook: https://www.facebook.com/webmarketingacademy

      Host: Suresh &  Monica

      Podcast Manager & Podcast Editor: Bharani Dharan

       

      The post DIGITAL INDIA #088 : HOW TO USE EMAIL MARKETING AUTOMATION FOR HIGHER ROI ? appeared first on FIR Podcast Network.

      24 min
    • DIGITAL INDIA #088 : HOW TO USE EMAIL MARKETING AUTOMATION FOR HIGHER ROI ?
      The 88th episode of Digital India Podcast on FIR Podcast Network is brought to you by staffs and students of  Web Marketing Academy
      A report titled “EMAIL MARKETING REPORT How India reads emails” was released by netCore, an Email & Mobile Marketing technology provider. As per this report which is a study of 4 billion emails per month: “Less than 5% brands do personalization with automation. Yet the ones that do Find multi fold increase in response and revenue.”
      In today’s episode, I talk about why email marketing automation is important, how it can be used in a business and share some case studies.
      Episode #39: WHY TALK ABOUT EMAIL MARKETING IN INDIA TODAY?
      Report by Octane: 85% of India Retailers use Email Marketing for Consumer Engagement
      Top Email Marketing Software:

      * Drip – Email Marketing Automation Software
      * Autopilot
      * HubSpot
      * Act-On
      * Picreel...
      24 min
    • DIGITAL INDIA #087 : HOW TO CRAFT A HEADLINE THAT MAKES PEOPLE WANT TO CLICK ?

      The 87th episode of Digital India Podcast on FIR Podcast Network is brought to you by staffs and students of  Web Marketing Academy

      Do you know that content writers, bloggers, content developers … spend more time creating awesome titles than the actual content piece? Do you know why?

      According to one of the most shared articles on Copyblogger, one of the best sites to follow if you’re in the content writing and publishing business (Who isn’t nowadays, anyway?), titled Writing Headlines That Get Results:

      “According to some of the best copywriters of all time, you should spend half of the entire time it takes to write a piece of persuasive content on the headline. So if you have a blog post that is really important to you or your business, one that you really want people to read, you should downright obsess over your post title.”

      Links

      • According to Koechley, tests show that traffic to content at Upworthy can vary by as much as 500% simply because of the headline.
      • When Neil Patel tweaked the headline on a Kissmetrics post he was able to boost the conversion rate by 40%.
      • By its choice of phrasing, a headline can influence your mindset as you read so that you later recall details that coincide with what you were expecting. (New Yorker: HOW HEADLINES CHANGE THE WAY WE THINK)
      • John Caples
      • Some more suggestions from Brian Clark of Copyblogger.
      • CoSchedule Founder, Garrett Moon, researched this further and found there were psychological reasons behind writing 25 headlines.

        • Resources

        • For more on writing great headlines, check out the Magnetic Headlinesseries on Copyblogger.
        • For examples on great copywriting, Lindsay Kolowich of Hubspot has done some super research.
        • There’s another article from Hubspot that offers ideas on how to create headlines: 7 Ways to Write Super Catchy Headlines
        • Check out content from websites such as UrbanDaddy, Moosejaw, First Round Capital, Trello, Velocity Partners, and more.
        • In India, some great examples from the print media days are Ambassador, Limca, Camel Pencils, or Brylcreem.
        • Creative Copywriter has some great examples of single liners as well: http://www.creative-copywriter.net/blog/copywriting-samples/
        • Content Marketing Institute, ROGER C. PARKER: Write the Best Titles for Content Marketing: A 10-Point Checklist. Talks about Promise, Specificity, Targeting, Position, Engagement, Voice, Concise, Reinforcement, SEO and combination of techniques)
        • 6 Reasons Why Your Headline Is Doomed To Fail on TriveThemes

          • Books

          • Ann Handley’s Everybody Writes has a chapter on Headlines.
          • John Caples (one of the most famous copyrighters of all time) put together a list of 35 headline formulas in his book,Tested Advertising Methods.

            • Tools

            • Coschedule HeadlineAnalyzer 
            • Hubspot’s blog topic generator
            •  Portent’s Content Idea Generator
            • Thrive Headline Optimizer
            • Emotional Marketing Value Headline Analyzer by Advanced Marketing Institute

              • You can share your feedback at: [email protected]

              Facebook: https://www.facebook.com/webmarketingacademy

              Host: Suresh &  Monica

              Podcast Manager & Podcast Editor: Bharani Dharan

              The post DIGITAL INDIA #087 : HOW TO CRAFT A HEADLINE THAT MAKES PEOPLE WANT TO CLICK ? appeared first on FIR Podcast Network.

              20 min
            • DIGITAL INDIA #087 : HOW TO CRAFT A HEADLINE THAT MAKES PEOPLE WANT TO CLICK ?
              The 87th episode of Digital India Podcast on FIR Podcast Network is brought to you by staffs and students of  Web Marketing Academy
              Do you know that content writers, bloggers, content developers … spend more time creating awesome titles than the actual content piece? Do you know why?
              According to one of the most shared articles on Copyblogger, one of the best sites to follow if you’re in the content writing and publishing business (Who isn’t nowadays, anyway?), titled Writing Headlines That Get Results:
              “According to some of the best copywriters of all time, you should spend half of the entire time it takes to write a piece of persuasive content on the headline. So if you have a blog post that is really important to you or your business, one that you really want people to read, you should downright obsess over your post title.”
              Links

              * According to Koechley, tests show that traffic to content at Upworthy can vary by as much as 500% simply because of the headline.
              * When Neil Patel tweaked the headline on a Kissmetrics post he was able to boost the conversion rate by 40%.
              * By its choice of phrasing, a headline can influence your mindset as you read so that you later recall details that coincide with what you were expecting. (New Yorker: HOW HEADLINES CHANGE THE WAY WE THINK)
              * John Caples
              * Some more suggestions from Brian Clark of Copyblogger.
              * CoSchedule Founder, Garrett Moon, researched this further and found there were psycholog...
              20 min
            • DIGITAL INDIA #086 : IS BANGALORE THE WORLD’S DYNAMIC CITY?

              The 86th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

              http://www.huffingtonpost.in/anil-nair/bangalores-the-worlds-most-dynamic-city-but-its-still-far/
               
              Here is a snippet from Huffington post India:
               
              It was heartening to see Namma Bengaluru recently placed at the top of a global ranking of cities. The JLL City Momentum Index has ranked Bengaluru as the most dynamic city in the world, ahead of Silicon Valley and Shanghai. Hyderabad also features in the top 10 list at the fifth position. The results of the rankings are in line with the view held by many of the leaders of the e-commerce giants that are based here, who vouch for the fact that Bengaluru is the destination of choice for new generation companies. However, they also agree that this is due to a combination of factors, primarily the moderate weather and the abundance of skilled labour due to the established IT ecosystem.
              Source: http://www.huffingtonpost.in/

              You can share your feedback at: [email protected]

              Facebook: https://www.facebook.com/webmarketingacademy

              Host: Suresh & Sejal

              Podcast Manager & Podcast Editor: Bharani Dharan

              The post DIGITAL INDIA #086 : IS BANGALORE THE WORLD’S DYNAMIC CITY? appeared first on FIR Podcast Network.

              39 min
            • DIGITAL INDIA #086 : IS BANGALORE THE WORLD’S DYNAMIC CITY?
              The 86th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy
              http://www.huffingtonpost.in/anil-nair/bangalores-the-worlds-most-dynamic-city-but-its-still-far/
               
              Here is a snippet from Huffington post India:
               
              It was heartening to see Namma Bengaluru recently placed at the top of a global ranking of cities. The JLL City Momentum Index has ranked Bengaluru as the most dynamic city in the world, ahead of Silicon Valley and Shanghai. Hyderabad also features in the top 10 list at the fifth position. The results of the rankings are in line with the view held by many of the leaders of the e-commerce giants that are based here, who vouch for the fact that Bengaluru is the destination of choice for new generation companies. However, they also agree that this is due to a combination of factors, primarily the moderate weather and the abundance of skilled labour due to the established IT ecosystem.



              Source: http://www.huffingtonpost.in/
              You can share your feedback at: [email protected]
              Facebook: https://www.facebook.com/webmarketingacademy
              Host: Suresh & Sejal
              Podcast Manager & Podcast Editor: Bharani Dharan
              39 min
            • DIGITAL INDIA #085 : HOW TO BE MORE DISCOVERABLE IN SEARCH WITH STRUCTURED DATA ?

              According to an article by Barry Schwartz, published on Search Engine Land, future thinking points for the search marketing community in 2017 are: machine learning, AMP and structured data. This information was given out by Gary Illyes, Webmaster Trends Analyst at Google.

              If you’ve been in the digital marketing space and working on SEO for a while, you would most certainly know what structured data is and why Google and other search engines recommend we use it.

              People understand the underlying meaning of your web content but search engines have a limited understanding. By providing additional cues with extra HTML tags, search engines and other applications better understand your content and display it in a useful, relevant way.

              The 85th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

               

              Links :

              • Google hangout with John Mueller
              •  schema.org
              • Search Engine Journal: Google’s Rich Cards Are Like Rich Snippets, in Card Form
              • How to use Cards – Google documentation
              • Google’s Structured Data Markup Helper
              • Local business microdata generator
              • Web code tools 
              • structured data testing tool
              • MozBar
              • What’s new with markup & structured data

                •  

                 

                You can share your feedback at: [email protected]

                Facebook: https://www.facebook.com/webmarketingacademy

                Host: Suresh &  Monica

                Podcast Manager & Podcast Editor: Bharani Dharan

                The post DIGITAL INDIA #085 : HOW TO BE MORE DISCOVERABLE IN SEARCH WITH STRUCTURED DATA ? appeared first on FIR Podcast Network.

                33 min
              • DIGITAL INDIA #085 : HOW TO BE MORE DISCOVERABLE IN SEARCH WITH STRUCTURED DATA ?
                According to an article by Barry Schwartz, published on Search Engine Land, future thinking points for the search marketing community in 2017 are: machine learning, AMP and structured data. This information was given out by Gary Illyes, Webmaster Trends Analyst at Google.
                If you’ve been in the digital marketing space and working on SEO for a while, you would most certainly know what structured data is and why Google and other search engines recommend we use it.
                People understand the underlying meaning of your web content but search engines have a limited understanding. By providing additional cues with extra HTML tags, search engines and other applications better understand your content and display it in a useful, relevant way.
                The 85th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy
                 
                Links :

                * Google hangout with John Mueller
                *  schema.org
                * Search Engine Journal: Google’s Rich Cards Are Like Rich Snippets, in Card Form
                * How to use Cards – Google documentation
                * Google’s Structured Data Markup Helper
                * Local business microdata generator
                * Web code tools 
                * structured data testing tool
                33 min
              • Digital India #084 : Digital Marketing Strategy for Focused Execution & Optimal Results
                According to the 2016 Benchmarks, Budgets, and Trends report by the Content Marketing Institute and MarketingProfs, 53% of the most effective marketers have a documented content marketing strategy.
                A Digital marketing strategy defines WHY you take these actions? What do you expect to achieve from these actions?  Who are you trying to influence with these actions? And how do you know whether you are successful at what you are hoping to achieve.
                The 84th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy
                Links:
                2016 Benchmarks, Budgets, and Trends report by the Content Marketing Institute and MarketingProfs.
                       
                Content Marketing Editorial Calendar Templates: The Ultimate List
                According to an article titled What’s your biggest digital marketing challenge? From May 2016, the biggest challenge for marketers is the ever evolving nature of digital marketing – the new platforms, technologies, programmatic buying, native ads, and the like. From what I get from this article, it’s clear that strategy is getting confused with tactics. 
                Back in 2010, Zappos ran series of ads reiterating themes such as “Powered by service” and “Happy to help. 24/7.” 

                You can share your feedback at: [email protected]

                Facebook: https://www.facebook.com/webmarketingacademy

                Host: Suresh &  Monica

                Podcast Manager & Podcast Editor: Bharani Dharan

                 

                The post Digital India #084 : Digital Marketing Strategy for Focused Execution & Optimal Results appeared first on FIR Podcast Network.

                34 min

              About Digital India

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              News and trends on social and digital media from the world’s second most populous country.