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Digital India episodes

May 16, 2017 DIGITAL INDIA #101 : TIPS TO FIND THE RIGHT DIGITAL MARKETING AGENCY IN INDIA
The 101st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy

What is the current state of Digital Marketing Agency in India? What makes a Good Digital Marketing agency? Identifying and short listing a digital marketing agency. This and much more discussed in this weeks episode.
To give an agency perspective, we brought in one of Web Marketing Academy Alumni Santhosh, age 27 who is working with an digital marketing agency for the past 5 years. He shares his day to day life, culture, how he handles big brand Google adwords campaigns, Facebook Ads. Tips to identify, what questions to ask before signing up with an agency.
You can share your feedback at: [email protected]
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh & Santhosh
Podcast Manager & Podcast Editor: Bharani Dharan

The post DIGITAL INDIA #101 : TIPS TO FIND THE RIGHT DIGITAL MARKETING AGENCY IN INDIA appeared first on FIR Podcast Network.
57 min
May 09, 2017DIGITAL INDIA #100 : PODCAST 100th EPISODE OF DIGITAL INDIA SHOW
Digital India Podcast for FIR podcast 100th episode. In this show, we discussed How we got into the podcast and reached 100th episode. Bharani and Suresh discuss the journey, challenges, mistakes we made on the way. The opportunity we got from Shel & Nevelle.
The 100th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
A huge thank you to all our listeners, FIR Podcast Network community, staff, students and all participants for Digital India show. We also discussed
How I started podcasting
Podcasts we listen to
The process
What made us do the podcasts
Opportunities for brands in India
Future of podcast
Podcasts we listen to :
jamesaltucher
exponent
theartofcharm
this-week-in-google
this-week-in-tech
hbs
neilpatel
manager-tools
evolvingseo
this-old-marketing
harvardbusiness/ideacast
www.scottmonty
marketingland
twistimage
marketing over coffee
the bean cast
100mba
reply all
on being
stitcher app
You can share your feedback at: [email protected]
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh & Bharani Dharan
Podcast Manager & Podcast Editor: Bharani Dharan
The post DIGITAL INDIA #100 : PODCAST 100th EPISODE OF DIGITAL INDIA SHOW appeared first on FIR Podcast Network.
42 min
May 02, 2017 DIGITAL INDIA #099 : MOVIES AND TV SHOWS EVERY DIGITAL MARKETERS SHOULD WATCH
Movies, Documentaries and TV shows every digital marketer should watch, including ‘American Playboy’ series ..
The 99th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
List:
Thank You for Smoking (2005)
American Playboy: The Hugh Hefner Story
The Founder (2016)
Silicon Valley (TV Series 2014)
Chef (2014)
Moneyball (2011)
Mad Men (TV Series 2007–2015)
The Social Network (2010)
Jobs (2013)
Steve Jobs: One Last Thing (TV Movie 2011)
Abstract: The Art of Design (TV Series 2017
Wall Street (1987)
Our Brand Is Crisis (2015)
The Big Short (2015)

You can share your feedback at: [email protected]
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh ,
Guest : Sajeesh , Mohak
Podcast Manager & Podcast Editor: Bharani Dharan
The post DIGITAL INDIA #099 : MOVIES AND TV SHOWS EVERY DIGITAL MARKETERS SHOULD WATCH appeared first on FIR Podcast Network.
1 hr 7 min
April 25, 2017DIGITAL INDIA #098 : WHY YOU MUST TRY INSTAGRAM & SNAPCHAT
However, both platforms have unique features and appeal for millennials and Gen X. It’s a good idea to at least play around with these tools, see how some top brands and influencers are leveraging the two for branding. Listen in as I discuss the questions with Vignesh, Snapchat and Instagram expert:
The 98th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
How different are Instagram and Snapchat from other social media platforms such as Facebook and Twitter?
How is the adoption of these platforms in India – individual and business?
How is Instagram being used by businesses?
How is Snapchat being used by businesses?
Are there any Instagram influencers in India? What are they doing right? What is their success mantra?
Are there any Snapchat influencers in India? What are they doing right? What is their success mantra?
What’s the road forward for Instagram & Snapchat in India?
What are the opportunities for Instagram &Snapchat in India?
5 Tips for people who want to get started on Instagram.
5 Tips for people who want to get started on Snapchat.
Links
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Leading countries based on number of Facebook users as of May 2016 (in millions)
Instagram users in India – October 2016 – NapoleonCat
Can Snapchat be the next Facebook of India?
Businesses doing well on Instagram:
Kingfisher (@kingfisherworld)
Paper Boat Drinks (@paperboatdrinks)
Brands using Snapchat well:
X-Men: Apocolypse: Sponsored Lens Campaign
More success stories
Instagram Influencers
Shivesh (@shivesh17) – Baker and Food Blogger – Consistency
Abhinav (@abhinavinsta) – Travel Photographer – Filters
Snapchat influencers
Tanmay Bhat (@thetanmay) – Comedian
Miss Malini (@missmalinisnaps) – Fashion blogger

5 Tips for people who want to get started on Instagram
• Maintain Consistency
• Use relevant Hashtags
• Engage on other’s post and build relationship.
• Live
• Make use of filters

5 Tips for people who want to get started on Snapchat
• Invite friends to scan your Snapchat screen.
• Promote your Snapchat profile on other social media platforms.
• Post frequently on Snapchat and interact.
• Personalise the experience for your ideal Snapchat friends.
• Be creative and Tell a great story.
Tools for Instagram & Snapchat
Instagram Tags
TagsForLikes.com
You can share your feedback at: [email protected]
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh & Monica
Podcast Manager & Podcast Editor: Bharani Dharan
The post DIGITAL INDIA #098 : WHY YOU MUST TRY INSTAGRAM & SNAPCHAT appeared first on FIR Podcast Network.
36 min
April 19, 2017DIGITAL INDIA #097 : 2017 DIGITAL MARKETING JOB INTERVIEW TIPS FROM JD
The 97th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
How to Prepare for an Ideal Digital Marketing Job Interview in 2017 (Resources Included)
Insights from the job description
I run an academy in Bangalore. We get requirements for digital marketing, social media marketing from organizations. Every week we send each requirements to our alumni/current students. Here is an example:
Job Description
The Digital Media Marketing will implement the company’s Social Media marketing. Administration includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales. The Social Media manager is a highly motivated individual with experience and a passion for designing and implementing the Company’s content strategy, creating relevant content, blogging, community participation and leadership.
So how to prepare for a job interview like this:
Understanding the Job description:
The job description can tell a lot about the job and you can get some insights from a JD. Take some time understanding the need. Let me break it down for you.
The Social Media manager is a motivated individual with experience and a passion for designing and implementing the Company’s content strategy, creating relevant content, blogging, community participation and leadership
What they look for:
Experience, and they expect you to prove that experience
Be prepared to show relevant experience, examples, statistics
How you solved some of the customer’s problem
Made some mistakes during the campaigns? Great you must have learned from the mistakes, keep them handy
How will you work under pressure? Had any experience during a crisis situation? Great and be ready to explain how you handled it
Creativity, basic designing skills, technical skills are part of your job in 2017
Do not apply for the job if you don’t have a passion for content
Content strategy includes: Writing blog post, Images/GIF’s, videos, animations, Infographics, ebooks, Ad copies, Facebook ad copies, descriptions and creative text
Be prepared to show some of the content you created and the results. If you don’t have those skills, this is the time to learn those skills. Good news! there are great apps today.
Resources: Canva, Quickapp, Adobe spark, Muse mage
Buffers Complete Guide to Content Calendar.Template,Tips and Tools
WMA’s ebook on Step by step guide to become a modern marketer
Motivated Individual: What they expect is for you to take initiatives. Take initiatives & instead of just giving ideas, give a detailed plan for executing those ideas. How to get things done. This is a great opportunity to become the go-to person in the organization.
Need some motivation? watch some of the GaryVee’s Videos:
2. Research the Company & Culture:
Any organization hiring you will want to know are you fit for their culture. After all you are going to be part of their culture. Understanding the company, culture that you are applying for will take you a long way. This JD is for ABC company.
Do your research. Look at their websites, social channels, blogs.
Here are few ideas:
Look at their website page load time, Usability/design improvements. Take a note
You can take a step forward and if you are going to handle their content and social media how would you go about? Prepare a detailed digital/social/content plan. During the interview you can give the plan
When you click on the newsletter, you can see the last newsletter published in Jan 2016. Before that they were publishing newsletter on a regular basis. You can ask them why they stopped?
You should know the importance of email marketing/lead generation through valuable content.
In the about us section you get a sense of the people, the team. Learn more about the team.
If you know the interviewer, do some research on their LinkedIn profile
Sample questions
Why do you want to work for our company?
Why do you like digital/social/content?
Where can you find the answers? Their about us section, blog, social media channels, events. Read the latest blog post, tweets, comments
3. Do you have the expertise and are you a good fit?
Companies like to know how well you know your subject and how your knowledge will help the company.
From the JD:
“Exhibits the ability to jump from the creative side of marketing to analytical side, able to prove why their ideas are sound. Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform in different scenarios ”
They expect you to be both “creative & analytically sound”
Be prepared
Numbers, reasonings, scenario based answers and case studies
What social media tools you use? Why, how often?
What metrics matters according to you and why?
Read this book: Analytical Marketer: How to Transform Your Marketing Organization:
Fast Company’s article: Three Questions I Ask Every Job Candidate To Test Their Soft Skills:
From the JD:
“Is a Team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management)”
Questions:
Are you a good team player?
Have you trained your team in the past? In what areas have you trained them? Do you have a reference.
Answers:
Team player: Do you have any awards, recognitions from your organization?
Have some comments for your blog post, videos. Get some screen shot. If you are a #digitalmarketer and don’t have a blog, video or no presence in social media channels, You are NOT a good fit. These are basics
Training: Have you trained anyone under your guidance. An example: you hired an intern who has no idea about video, you trained him/her and now he/she is a pro. Give that example backed with stats and analytics. You can show that video to them
From the JD:
“ Makes evident good technical understanding and can pick up new tools ”
In 2017, you have to be technical if not it’s time to pick up some technical skills.
SEO is getting technical, learn how to use AMP in your website
Do you know how to integrate custom conversion tracking to a website
A/B testing, custom landing page for ads, Google tag manager are all needed for a digital marketer.
Have resources in this ebook, Download it Now: Step by step guide to become a modern marketer
Resources:
Google AMP project
Google Tag Manager
Google Conversion Tracking
KissMetrics Guide to Landing pages
Guide to A/B testing
Useful blog posts:
Digital Marketing Guides
52 Tips for Digital Marketing Job Interview
LinkedIn Pulse
If you find this article useful please do share it with your friends and family:
About Suresh Babu
Founder & CEO of Web Marketing Academy, I worked with brands, including: Accenture | Cognizant | Google | NSRCEL, IIM Bangalore | Yahoo India | BOSCH India | Rittal India | Red Bus | DSM | Fortis Hospital | FAG | ABB | to reach their business objectives and goals.
B School Visiting Faculty: IIM Bangalore | Christ University | Symbiosis | Archarya B School | SP Jain
——————————————————————————————————–
Would love to work with:
* CMO, VP or Marketing Managers
* Brands, Corporates in Digital, Social Media Training
Email: [email protected] or simply dial 9731388721.
Entire article : https://www.linkedin.com/pulse/how-prepare-ideal-digital-marketing-job-interview-2017-suresh-babu

You can share your feedback at: [email protected]
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
The post DIGITAL INDIA #097 : 2017 DIGITAL MARKETING JOB INTERVIEW TIPS FROM JD appeared first on FIR Podcast Network.
1 hr
April 04, 2017 DIGITAL INDIA #096 : MAKING CONTENT MARKETING WORKING FOR YOU IN 2017
Several people talk about how to do Content Marketing , but they don’t focus on how to make their content work for them .. this episode will help you understand 3 things to keep in mind in 2017 on content marketing.
The 96th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy

You can share your feedback at: [email protected]
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh, Sejal & Madhur
Podcast Manager & Podcast Editor: Bharani Dharan
The post DIGITAL INDIA #096 : MAKING CONTENT MARKETING WORKING FOR YOU IN 2017 appeared first on FIR Podcast Network.
42 min
April 04, 2017 DIGITAL INDIA #096 : MAKING CONTENT MARKETING WORKING FOR YOU IN 2017
Several people talk about how to do Content Marketing , but they don’t focus on how to make their content work for them .. this episode will help you understand 3 things to keep in mind in 2017 on content marketing.
The 96th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy

You can share your feedback at: [email protected]
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh, Sejal & Madhur
Podcast Manager & Podcast Editor: Bharani Dharan
42 min
March 28, 2017 DIGITAL INDIA #095 : 5 TECHNOLOGY SOLUTIONS SERVING THE INDIAN COMMUNITY
Today we have technology solutions that help people do their bit, feel participative in the socio-economic growth of our country and city.
The 95th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
1) PublicEye – by the Bangalore Traffic Police, initiative by Janaagraha
2)  IChangeMyCity website and app
3) Self-Reliant Initiatives through Joint Action (SRIJAN)
4)      Online service VYAS – VarnijYakar Automation System for Department of Commercial Taxes, UP
5)      CitizenCop Mobile App

You can share your feedback at: [email protected]
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh &  Monica
Podcast Manager & Podcast Editor: Bharani Dharan

The post DIGITAL INDIA #095 : 5 TECHNOLOGY SOLUTIONS SERVING THE INDIAN COMMUNITY appeared first on FIR Podcast Network.
18 min
March 28, 2017 DIGITAL INDIA #095 : 5 TECHNOLOGY SOLUTIONS SERVING THE INDIAN COMMUNITY
Today we have technology solutions that help people do their bit, feel participative in the socio-economic growth of our country and city.
The 95th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
1) PublicEye – by the Bangalore Traffic Police, initiative by Janaagraha
2)  IChangeMyCity website and app
3) Self-Reliant Initiatives through Joint Action (SRIJAN)
4)      Online service VYAS – VarnijYakar Automation System for Department of Commercial Taxes, UP
5)      CitizenCop Mobile App

You can share your feedback at: [email protected]
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh &  Monica
Podcast Manager & Podcast Editor: Bharani Dharan

18 min
March 21, 2017 DIGITAL INDIA #094 : CATTLE IN A HOSTEL ! A TALE OF 2 INDIAN VILLAGES !
In todays podcast, we share interesting stories from Business Today 25th Anniversary issue: Toward a Smarter India. Technologies and Innovations that can transform the country. http://www.businesstoday.in/magazine/issue/january152017 .

The 94th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
In this issue we took a particular story and discussed that story in the podcast: A tale of two villages
Gujarats Akodara has turned cashless, while nearby Daramali has gone smart – by P.B. Jayakumar
We discussed how a village with a population of less than 2000 become the Country’s First Digital Cashless Village and it has Wi-Fi, while almost every household has either a tablet or a laptop. Around 70 per cent of Daramali’s residents have smartphones.
We went thru some of those stats and what we can learn about consistency, adapting change. A hostel for cattle :)
Here are some snippets from the Business Today Jan 2017 Issue:
“Akodara and Daramali, two villages in Sabarkantha district, Gujarat, separated by about 25 km, are similar in many respects. Both have a population of less than 2,000, with Patels as the dominant caste. The Patels own on average one to five acres of land and 20-30 heads of cattle. Both villages cultivate the same crops – cotton, wheat and castor – and have a literacy rate of around 90 per cent. But while both are pioneers in their own way, Akodara is nationally renowned while Daramali remains obscure”.
Source: http://www.businesstoday.in/magazine/features/gujarats-akodara-has-turned-cashless-while-nearby-daramali-has-gone-smart/story/243005.html .
“Akodara has been much lauded as the country’s first ‘digital, cashless village‘, its achievement endorsed by none other than Prime Minister Narendra Modi himself on January 5, 2015, when he ‘dedicated’ the village to the nation. But little-known Daramali’s achievement is perhaps more impressive, as it has shown how a focused grampanchayat led by a woman sarpanch can, despite limited resources, usher in digital ‘smartness’ .
You can share your feedback at: [email protected]
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh & Sejal
Podcast Manager & Podcast Editor: Bharani Dharan
The post DIGITAL INDIA #094 : CATTLE IN A HOSTEL ! A TALE OF 2 INDIAN VILLAGES ! appeared first on FIR Podcast Network.
35 min

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