Digital India

Digital India

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Digital India episodes

  • DIGITAL INDIA 121 : 10 Plus DIGITAL & SOCIAL MEDIA TOOLS/TIPS FOR SMALL BUSINESSES
    The 121st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy
    In this weeks podcast, we discussed 10 Tools & Tips for Small Businesses for Digital and Social Media
    1. Think with Google – Industry specific tools, reports, indepth research
    2. Facebook IQ – https://www.facebook.com/iq for People Research and behaviour, campaigns
      3. Bonus: Twitter research, Instagram for Business
    3. Conferences to keep up to date – Pubcon, SMX, Brighton SEO, Inbound 2017, Social Media Marketing World 2017, Content Marketing World 2017
    4. Answer the public – For Content Ideas – https://answerthepublic.com/
    5. Adobe Spark Video/Post – https://spark.adobe.com/
    6. Google my business , Google adwords express – https://www.google.com/business/ https://www.google.com/adwords/express/
    7. Hype Type – For Instagram stories – https://itunes.apple.com/us/app/hype-type-animate-text-in-video/id1152687277?mt=8
    8. Facebook Creative hub – https://www.facebook.com/ads/creativehub
    9. Mediation Apps: 10 % Happier: http://www.10percenthappier.com/  Head Space: https://www.headspace.com/
    10. Google Search Console: https://www.google.com/webmasters/tools/home?hl=en
      11. More resources

      https://www.thinkwithgoogle.com/

      https://www.facebook.com/iq/tools-resources/audience-insights

      https://blog.twitter.com/official/en_ca/tags/research.html
      http://www.richmediagallery.com/tools/benchmarks
      https://www.consumerbarometer.com/en/
      https://www.facebook.com/iq

      https://www.facebook.com/iq/tools-resources/audience-insights

      https://twitter.com/hashtag/smmw17?lang=en

      You can share your feedback at: [email protected]

      Facebook: https://www.facebook.com/webmarketingacademy

      Host: Suresh

      Podcast Manager & Podcast Editor: Bharani Dharan

       

      Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:

       The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
      designs from the past year. The final deadline is Oct. 25.
       The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
      publications and events. The early bird deadline is Oct. 13 and the final deadline is Nov. 8.
       The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.
      The early bird deadline is Oct. 27.
      Visit Ragan.com/Awards to enter.

      The post DIGITAL INDIA 121 : 10 Plus DIGITAL & SOCIAL MEDIA TOOLS/TIPS FOR SMALL BUSINESSES appeared first on FIR Podcast Network.

      46 min
    11. 120 : ECOMMERCE SEO + FLIPKART VS AMAZON INDIA SALE
      In this weeks show we discussed how Flipkart, Amazon, Snap deal, PayTM festive sale rolled out. Lessons learned, New entry
      The 120th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy
      The smart phone sale has sky rocketed and what it means for Digital Marketers and what we can do about it.
      We also discussed about how to optimize an eCommerce site:
      • How to do keyword research in Amazon, Flipkart
      • Importance of product pages, categories
      • How to optimize a page, category
      • Site architecture
      • Title, description of the page, how to use keywords in the title, description and URL
      • The importance of Images, videos
      • Why reviews matters
      • Product ID
      • Use of words like Free shipping, Guarantee, Rating etc
        • http://economictimes.indiatimes.com/small-biz/startups/discounts-on-amazon-flipkart-snapdeal-illegal-in-violation-of-fdi-rules-traders-body/articleshow/60810681.cms
        http://economictimes.indiatimes.com/industry/services/retail/flipkart-claims-lead-over-amazon-in-smartphones/articleshow/60791414.cms

        You can share your feedback at: [email protected]

        Facebook: https://www.facebook.com/webmarketingacademy

        Host: Suresh

        WMA Students : Sidhi & Pooja

        Podcast Manager & Podcast Editor: Bharani Dharan

        The post 120 : ECOMMERCE SEO + FLIPKART VS AMAZON INDIA SALE appeared first on FIR Podcast Network.

        43 min
      • 119 : AMAZON INDIA TAKING OVER VILLAGE SHOPPING IN INDIA
        This week Kavita Singh and Suresh discussed the recent article from Economic Times:
        How Amazon is going deeper into the hinterland with a gambit of unique offline-online blend
        Amazon is in the news again with its project Udaan. An initiative that Amazon rolled out to expand its reach in Rural and semi rural areas by partnering with offline partners. Started in May 2015. We discussed the What, Why, How, Who and partners for the Project Udaan
        The 119th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy
        The following was originally posted in ET
        Started in May 2015, Amazon rolled out Project Udaan to expand its reach in rural and semi-urban areas by tying up with offline partners such as kirana, medical stores and mobile shopping outlets so that local entrepreneurs could assist the uninitiated in shopping online. What started with just two partners, including business correspondent Vakrangee, which also acts as a last-mile link to villages, and 15 stores across two locations in Maharashtra and Rajasthan has now penetrated deeper into the hinterland. (A business correspondent is authorised to collect small deposits and extend credit on behalf of banks.)

         
        Wooing the Village
        Udaan now boasts 18 partners, 6,000 stores, delivery in 1,700 pin codes across 650 locations in 21 states and union territories. The target for next month, before Diwali, is to scale up to 10,000 stores. The results are beginning to show: some 75% of new customers for Amazon come from tier-III cities and smaller towns and villages. That share can only grow once Amazon rolls out one-of-its-kind exclusive outlets with assisted ecommerce platform StoreKing in rural Karnataka. (Tier-II, -III and -IV comprise semi-urban centres, and tier-V and -VI rural centres.)

        Read more at:
        Amazon rolled out Project Udaan to expand its reach in rural and semi-urban areas by tying up with offline partners
        Sell on Amazon India YOUTUBE CHANNEL
         
         You can share your feedback at: [email protected]

        Facebook: https://www.facebook.com/webmarketingacademy

        Host: Suresh

        Guest : Kavita

        Podcast Manager & Podcast Editor: Bharani Dharan

         

        The post 119 : AMAZON INDIA TAKING OVER VILLAGE SHOPPING IN INDIA appeared first on FIR Podcast Network.

        39 min
      • 118 : WHATSAPP FOR BUSINESS IN INDIA – A GAME CHANGER ?

        WHATSAPP FOR BUSINESS :

        • Biggest development of 2017
        • Released by Techcruch Article
        • Reported in India by Factordaily
        • 200 million active users in India

          • The 118th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

          1. Amazon 22,000 seasonal job opportunities in India for festive seasons.
          2. Google  launches new feed to personalise search engines. ( Language in English – Hindi) (Collection of cards) (Search history feeds, Location feeds, following feeds etc)
          3. Elevate India 2017, A women only conference .
          4. BETA VERSION ( GOOGLE SEARCH CONSOLE)
            • Google search console
            • Communication
            • Targeting options
            • Language
            • Crawl
            • Mobile Friendly
            • Site Speed

              •  

              1. WHATSAPP FOR BUSINESS.
                • Biggest development of 2017
                • Released by Techcruch Article
                • Reported in India by Factordaily
                • 200 million active users in India

                  •  

                  1. Book my show,Ola,OYO are set to be the first business on WhatsApp
                  2. Book my show – For  Booking confirmation
                  3. Ola & OYO – For OTP,INVOICE & Booking confirmation
                  4. As  per reports two private airlines companies are also working with WhatsApp for ticket distribution and booking.
                  5. Third most active media platform after youtube and facebook
                  6. Messaging happens to be second most poplar activity after video calling.
                  7. WhatsApp wants to be one stop destination for commerce.
                  8. Fb bought WhatsApp for 19billion in 2014
                  9. Fb let business on its platform until Europe Fined them of 122million for breaching privacy
                  10. India Could allow Fb to let business on WhatsApp by sending marketing messages and send ads to its users.

                    11. You can share your feedback at: [email protected]

                    Facebook: https://www.facebook.com/webmarketingacademy

                    Host: Suresh

                    Podcast Manager & Podcast Editor: Bharani Dharan

                    The post 118 : WHATSAPP FOR BUSINESS IN INDIA – A GAME CHANGER ? appeared first on FIR Podcast Network.

                    31 min
                  11. DIGITAL INDIA #117 : ARE WEBSITES DEAD ?

                    Do we still need a website in 2017, with all the platforms like Google, Amazon, Facebook, LinkedIn why, which brands should have website.

                    The 117th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

                    Ashwin Ramesh is the CEO and Founder of Synup. A  software that could solve problems Local business problems. The software tracks hundreds of thousands of business profiles & monitors millions of interactions to provide businesses with automated marketing as well as insights that they would otherwise not get.

                    We discussed What types of business need a website, App, Which brands might not need a website. With Google, Facebook all other Aggregators, do they really have to spend money on Website.

                     

                    You can share your feedback at: [email protected]

                    Facebook: https://www.facebook.com/webmarketingacademy

                    Host: Suresh

                    Guest : Ashwin & Sejal

                    Podcast Manager & Podcast Editor: Bharani Dharan

                    The post DIGITAL INDIA #117 : ARE WEBSITES DEAD ? appeared first on FIR Podcast Network.

                    39 min
                  12. #116 : GETTING CREATIVE WITH FACEBOOK CREATIVE HUB
                    Bring your creative ideas to life :
                    A new way to create mockups for adverts, share them with anyone and experience your work as if it’s live
                    The 116th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy
                    Source: Facebookhttps://www.facebook.com/ads/creativehub
                    Facebook Creative Hub is place where brands and business can get creative ideas for the Ad campaigns.
                    You can Create Mockups (Its like a theme based Creative, where brands can Mock up, View other Brands Ad campaigns, Share it with the team, which can further use for your business)
                    It’s for Facebook Ads – Facebook makes it easy to create sample campaigns for Ads including Facebook and Instagram Ads.

                     

                    You can share your feedback at: [email protected]

                    Facebook: https://www.facebook.com/webmarketingacademy

                    Host: Suresh

                    Podcast Manager & Podcast Editor: Bharani Dharan

                    The post #116 : GETTING CREATIVE WITH FACEBOOK CREATIVE HUB appeared first on FIR Podcast Network.

                    41 min
                  13. #115 : WHAT I LEARNED IN 7 YRS OF TEACHING DIGITAL MARKETING?

                    What me and my team learned in teaching Digital Marketing, In this weeks show we discussed:

                    • How I got into teaching
                    • How working and teaching is different
                    • The Challenges in teaching Digital Marketing
                    • Lessons Learned
                    • Tips for anyone who like to teach Digital, Social Media marketing

                      • The 115th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

                      Lessons:

                      1. Patience
                      2. Responsibilities
                      3. Why story telling is an important skill for teaching
                      4. How we mentor students and alumni
                      5. Understanding student behaviour
                      6. Respect
                      7. Empathy
                      8. Why Teaching is an art
                      9. How teaching allows me to stay on top of latest trends
                      10. Different methods of teaching
                      11. How to correct course while teaching
                      12. How we try to make it interactive
                      13. Curiosity
                      14. Style
                      15. Looking at it from a students perspective

                        16. Tips for teachers:

                        1. Love and have passion
                        2. Know your topic
                        3. Find your unique method
                        4. Attention, energy and body language
                        5. Patience
                        6. How can you tell if the students gets bored and what you can do about it
                        7. Break the rules with limitations
                        8. Have fun
                        9. Do it with them instead of showing doing with the students will help
                        10. Examples
                        11. Be open minded
                        12. Try new methods
                        13. Learn to keep it as interactive as possible
                        14. Learn how to listen

                          15. You can share your feedback at: [email protected]

                          Facebook: https://www.facebook.com/webmarketingacademy

                          Host: Suresh

                          Podcast Manager & Podcast Editor: Bharani Dharan

                          The post #115 : WHAT I LEARNED IN 7 YRS OF TEACHING DIGITAL MARKETING? appeared first on FIR Podcast Network.

                          54 min
                        15. #114 : GOOGLE ADWORDS EXPRESS FOR LOCAL BUSINESSES

                          How to set up Google ads quickly without any technical expertise is what this weeks podcast all about.

                          How can small and local businesses use Google Adwords Express. One of the fastest and easiest way to set up is by using Google Adwords Express. https://www.google.co.in/adwords/express/ Create your ad in less than 15 minutes, and only pay when potential customers click your ad to visit your website or give you a call.

                          The 114th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

                          Why choose Google AdWords Express?

                          AdWord Express offers online advertising for all businesses looking to increase their site traffic and get more transactions on their website locally or globally. It’s perfect for the one-person marketing team, or if you don’t need all the features of AdWords.- Google

                          New Features in Google Adwords:

                          AdWords mobile extensions now with tappable sitelinks. Google blog: https://adwords.googleblog.com/2014/01/better-ads-via-better-sitelinks.html

                           

                          You can share your feedback at: [email protected]

                          Facebook: https://www.facebook.com/webmarketingacademy

                          Host: Suresh

                          Podcast Manager & Podcast Editor: Bharani Dharan

                          The post #114 : GOOGLE ADWORDS EXPRESS FOR LOCAL BUSINESSES appeared first on FIR Podcast Network.

                          22 min
                        16. #113 : Game of Clicks – IIM Bangalore

                          This week in Digital India Podcast we discussed about our recent visit to IIMB – Indian Institute of Management Bangalore for an event called Eximius.

                          The 113th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

                           

                          So the Eximius event held many competitions after which they came up with the final 5 Groups. And the next level for the finalist was a Start-Up. Each group was given some start-up and what they have to do is to market that start-up digitally in other words they have to do digital marketing which limited time period and limited budget. The total time they were given was 10 Days with Budget of about 10,000 rs.

                           

                          So in this podcast we discussed about all the 5 start-ups, we discussed how they started their work in the very new field, we discussed about their content strategies, how they used the social media platforms for marketing their business, what and how many social campaigns they used and the strategies they used behind that and many more..

                           

                          Visiting IIMB was a great experience for WMA students, according to them they got a great networking platform to interact with new people and learn something new from them. To sum up they learned networking, failing, restarting and learning is part of foundation of your start up and a continuous process.

                           

                          Here we also discussed about Lenskart Founder – Peyush Bansal where he shared about his journey, his ups and downs and his learnings, his execution learnings, his people learnings and last his personal learnings. Overall the learning of Lenskart CEO was very down to earth and the interaction was very realistic.

                           

                          This podcast will give you a lot of learnings and understanding about Digital Marketing and how and where you can use it properly for better results.

                           

                          You can share your feedback at: [email protected]

                          Facebook: https://www.facebook.com/webmarketingacademy

                          Host: Suresh

                          WMA’s Students & Guest :  Hariharan , Pooja , Gokulakannan & Sachin

                          Podcast Manager & Podcast Editor: Bharani Dharan

                           

                          The post #113 : Game of Clicks – IIM Bangalore appeared first on FIR Podcast Network.

                          47 min
                        17. DIGITAL INDIA #112 : STUDENTS QUESTIONS? MY ANSWERS…

                          This week’s Digital India Podcast had students of WMA engage in a Q/A session with founder Suresh where they enquired and discussed the past, present and future of  digital marketing.

                          The podcast begins with small introductions of the students and leads us to Suresh’s journey into the digital world and how he has and wishes to keep contributing by bringing awareness about the digital evolution.

                          The 112th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

                          We addressed questions ranging from the anxiety one may face when beginning the course to the skill sets required/helpful as we finish the course.

                          Among others were questions that dealt with the stringent mindset of parents who are not accepting of these new transformations and how they can help their children by letting them shell out of their cocoons.

                          Suresh also addressed India’s outlook to the changing scenario and if traditional marketing techniques were still viable.

                          Questions regarding SEO, search-ads were also addressed and skills that could help enhance your knowledge were thrown light upon.

                          This podcast will break a lot of myths and bring reality into picture and help the audience make an informed decision.

                           

                          You can share your feedback at: [email protected]

                          Facebook: https://www.facebook.com/webmarketingacademy

                          Host: Suresh

                          WMA’s Students & Guest :  Hariharan , Pooja , Siddhi & Gokulakannan

                          Podcast Manager & Podcast Editor: Bharani Dharan

                           

                           

                           

                           

                          The post DIGITAL INDIA #112 : STUDENTS QUESTIONS? MY ANSWERS… appeared first on FIR Podcast Network.

                          59 min

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