Digital India

Digital India

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Digital India episodes

  • DIGITAL INDIA #111 : WILL JIO PHONE PRICE ZERO CHANGE THE DIGITAL MARKETING

    This week’s Digital India Podcast we discussed Recently launched “Reliance JioPhone” and here we discussed it features and how this is going to impact Digital Marketing in India.

    The 111th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

    Reliance Jio announced its feature phone called “India ka Smartphone” on Friday 21st July 2017. The Jio Phone’s effective price is Rs 0, that means to buy this phone you have to pay Rs. 1,500 which is fully refundable after 3 years. Plans start at Rs.153 with unlimited data, voice, and SMS per month. However, the voice will be always free.

     

    The company has also provided two sachet packs, at Rs. 24 for two days, or Rs. 54 per week, for users who don’t want to commit to Rs. 153 as an upfront payment. It has an SOS feature as well, which can be activated by pressing 5. The Phone also supports for NFC that enables quick payments, and the ability to cast content.

     

    One interesting feature we see here is JioTV which has the support of mirroring your screen on a TV, via a cable that can even be plugged into CRT TVs, which come with a plan of Rs.309 per month called as Jio Dhan Dhana Dhan offer. The other interesting thing is phone also responds to voice commands, which is unprecedented for a feature phone anywhere in the world. The beta testing of the phone is from August 15 and pre booking starts from August 24. We can expect the phone to go on sale from the first week of September.

     

    We think Jio’s initial impact has been more in urban/rural areas as Ambani Said No Indians should suffer because of unaffordability. We talked about the how this feature phone will have an impact in Digital Marketing World.

     

    IndianExpress Article

    EconomicTimes Article

    JioPrime Article

     

    You can share your feedback at: [email protected]

    Facebook: https://www.facebook.com/webmarketingacademy

    Host: Suresh

    Guest : Aman & Pooja

    Podcast Manager & Podcast Editor: Bharani Dharan

     

    The post DIGITAL INDIA #111 : WILL JIO PHONE PRICE ZERO CHANGE THE DIGITAL MARKETING appeared first on FIR Podcast Network.

    52 min
  • DIGITAL INDIA #110 : 106 YEAR OLD SOUTH INDIAN YOUTUBER WITH 500,000 SUBSCRIBERS
    The 110th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy
    This week’s Digital India Podcast we discussed how a 106-year-old Grandma from South India is a YouTube star. For those who dont know Mastanamma from Andhra Pradesh is a traditional South Indian Cook, who used to cook yummy food for their family, his grandson and his friend decided to quit their job and create a YouTube channels focusing on Cooking, that’s when his Mom told them to try grandma;s cooking, they tried and as told it was delicious, so they decided to start a channel.
    Mastanamma loves to cook traditional food with traditional Indian knife with natural wood and healthy food.
    What we can learn from Mastanamma and her story and how we all can learn about Content. Creating, Engaging, Educating Content that connects.
    We also talked about Google My Business, new features in Google my business, Posts, Websites and how these features will help SMB’s in India.
    Economictimes Article
    HindustanTimes Article
    BBC – https://www.youtube.com/watch?v=dTQ73lt5B4k
    https://www.youtube.com/watch?v=ZtS7ZrJ_rtk
    https://youtube.googleblog.com/

    You can share your feedback at: [email protected]

    Facebook: https://www.facebook.com/webmarketingacademy

    Host: Suresh &  Sejal

    Podcast Manager & Podcast Editor: Bharani Dharan

    The post DIGITAL INDIA #110 : 106 YEAR OLD SOUTH INDIAN YOUTUBER WITH 500,000 SUBSCRIBERS appeared first on FIR Podcast Network.

    33 min
  • DIGITAL INDIA #109 : FACEBOOK BUSINESS MANAGER TIPS
    In this weeks show we discussed things you should know to manage Facebook Business Manager, advantages, disadvantages from a Creative Agency perspective. We had Aman Nahar who works for Think Tree Media house a creative agency in Bangalore. He manages multiple Facebook accounts and advertisement. We also discussed how to hire the right Social Media Executive.

    The 109th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

    All about Facebook Business Manager. Business Manager is a free platform to manage all of your Pages, ad accounts, and assets. When you join Business Manager, you can add all of your ad accounts so they are in one place so you can easily manage them. Business Manager allows you to quickly see all of your pages, ad accounts, the people who have assigned roles. You can access your pages, Ads Manager, Power Editor and other business–related properties without seeing your personal news feed or notifications.
    What is Business Manager? Source: Facebook

    Business Manager was created to help advertisers integrate Facebook marketing efforts across their business and with external partners. Business Manager, a free platform for Facebook advertisers, provides a solution for anyone who needs to run, place, or track Facebook and Instagram ads. Business Manager also provides solutions for anyone managing assets such as a Facebook Page, Instagram account, audience list, product catalog. More, Business Manager is Facebook’s best advertising platform for any business working with an agency or marketing partner.

    By having all your Facebook information in one place, your business maintains control of your Facebook assets, and securely manages user access to the right people and right credit lines.

    You can share your feedback at: [email protected]

    Facebook: https://www.facebook.com/webmarketingacademy

    Host: Suresh

    Podcast Manager & Podcast Editor: Bharani Dharan

    The post DIGITAL INDIA #109 : FACEBOOK BUSINESS MANAGER TIPS appeared first on FIR Podcast Network.

    54 min
  • DIGITAL INDIA #108 : FUTURE OF SEARCH – ECHO, SIRI, HOME & ALIBABA’S DEVICE?
    This week episode of DIP, we discussed Voice Search, Voice Assistance. Voice enabled devices are the new fancy things in the US and other countries. However in India its not yet officially launched. Being in the educational space and digital marketing we want our students to explore the future of Search, so I ordered Amazon echo to test out.
    The 108th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy
    In India, Amazon echo still can’t find information like location based info, restaurants and more.
    We discussed why the early adopters will make use of this opportunities. Advantages of Voice search and will the culture have an impact in people using voice search. What could be the challenges and how voice can change the landscape. For example, if accessible in local languages those who haven’t used the internet might use the internet thru voice search.

    You can share your feedback at: [email protected]

    Facebook: https://www.facebook.com/webmarketingacademy

    Host: Suresh

    Podcast Manager & Podcast Editor: Bharani Dharan

    The post DIGITAL INDIA #108 : FUTURE OF SEARCH – ECHO, SIRI, HOME & ALIBABA’S DEVICE? appeared first on FIR Podcast Network.

    15 min
  • DIGITAL INDIA #107 : HERE IS HOW ONE OF THE OLDEST LANGUAGE WENT DIGITAL

    Karnataka’s Mattur is a Sanskrit speaking village. In this weeks show we discuss one how Sanskrit one of ancient language in India goes digital. This comes from the Research Book: Digital Desh Drive 3.0 Karnataka. 

    The 107th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

    From the book: Digital Desh Drive 3.0 Karnataka. 

     “Digital Desh is a research endeavour focused towards bridging the technology divide in the Indian Mobile economy. The team travels throughout out the country region by region, collecting both qualitative and quantitaive insights and extra ordinary stories about successful Internet adoption in non-urban areas of the country” 

    In this issue there are some amazing examples of great success stories from Karnataka, Industries and sectors from. Hand loom, Agriculture, Entrepreneur New and old, Gangs of Hosanagara, Fisheries, Services, Vernacular & Sanskrit, Youth, Rural Banking & Digitization, Data

    This is an Initiative by Now Floats with support from Google, Ask Me, PayTm 

    More information:
    • https://nowfloats.com/DigitalDesh
    • http://www.desh.digital/
    • https://twitter.com/digitaldesh?lang=en – Twitter
    • http://www.digitalindia.gov.in/content/indias-it-minister-ravi-shankar-prasad-launches-digital-desh-20-snippets-small-town-digital

      • BBC Covered this village: http://www.bbc.com/news/world-asia-india-30446917

      More coverage: http://economictimes.indiatimes.com/news/politics-and-nation/karnatakas-mattur-a-sanskrit-speaking-village-with-almost-one-it-professional-per-family/articleshow/45242528.cms

      We spoke about ‘Smart Village’ before : https://firpodcastnetwork.com/cattle-hostel-tale-2-indian-villages/

       

      You can share your feedback at: [email protected]

      Facebook: https://www.facebook.com/webmarketingacademy

      Host: Suresh &  Sejal

      Podcast Manager & Podcast Editor: Bharani Dharan

       

      The post DIGITAL INDIA #107 : HERE IS HOW ONE OF THE OLDEST LANGUAGE WENT DIGITAL appeared first on FIR Podcast Network.

      29 min
    • DIGITAL INDIA #106 : SCOPE OF DIGITAL MARKETING CAREER IN 2017

      The 106th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

      With so much demand plus the economy, the way we buy, communicate, interact and day to day life has changed due to the Internet and social media. Now Digital marketing/social media marketing has become a fashion and buzz word, so is the competition in this job market. 
       
      A Google trend shows the growth of key term: Digital marketing. In the last 2 years, it has skyrocketed similarly the term social media has equally hiked.

      Today Digital marketing requires a lot of skills than how it was a few years back. When I started my career in 2002, it was completely different. Scroll down to see the list of skills required with accompanying free resources & tools.

      The competition is high. Everyone wants to get into Digital marketing. From our internal data (students at web marketing academy) HR professional, sales & marketing, customer support, IT professionals, developers, web designers, entrepreneurs, bloggers, content writers, stay at home parents, fresh graduates.

      Here are a few step to help you get started:

      1. Build your base/foundation:

      Free Resources to get started in Digital Marketing:

      * Google Free Certificate course: https://learndigital.withgoogle….

      * Google Free YouTube channel: https://www.youtube.com/user/lea…

      * Hubspot academy: http://academy.hubspot.com/certi…

      * Moz Blog: https://moz.com/blog

      * Search engine land: http://searchengineland.com/

      * Podcast: Neil patel : http://neilpatel.com/podcast/

      * Web Marketing Academy Blog: http://bit.ly/1O2c9uy

      * Digital India Podcast: http://bit.ly/2r3fPM8

       

      2. Practicing what you learn

      3. Build your personal brand

      4. Opportunity within your team/organization

      5. What additional skills do you require to become a Digital Marketer?

      Google Podcast: How Google Hires: https://events.withgoogle.com/google-partners-podcasts/listen/#content

      https://www.quora.com/How-good-is-a-career-in-digital-marketing/answer/Suresh-Babu

       

      You can share your feedback at: [email protected]

      Facebook: https://www.facebook.com/webmarketingacademy

      Host: Suresh

      Podcast Manager & Podcast Editor: Bharani Dharan

      The post DIGITAL INDIA #106 : SCOPE OF DIGITAL MARKETING CAREER IN 2017 appeared first on FIR Podcast Network.

      41 min
    • DIGITAL INDIA #105 : LOCAL SEO Guide, NAP & GOOGLE MY BUSINESS

      The 105th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

       

      Today we discuss the Importance of Local SEO for Small & Local Business.
      When we search for any local business. The first thing we come across is the business listings on the map or on the right-hand side. So how does a Business get into that listings?
      The fastest and easiest way to get into Google Organic is to Get your business listed in Google My Business. It’s a Free platform where any local business can list their product, service, more information about their business like Title, Description, Category, Hours of operation, payment mode, pictures, reviews, contact details, website and any other information that will benefit someone who is looking for that business or category.
      You will have to log in, get your business verified by submitting all the details, follow the best practices and guidelines provided by Google or Bing or any other directories such as Yelp, Yellow Page etc.
      Local SEO: How To Rank Your Local Business
      http://searchengineland.com/local-seo-rank-local-business-218906

      You can share your feedback at: [email protected]

      Facebook: https://www.facebook.com/webmarketingacademy

      Host: Suresh

      Podcast Manager & Podcast Editor: Bharani Dharan

      The post DIGITAL INDIA #105 : LOCAL SEO Guide, NAP & GOOGLE MY BUSINESS appeared first on FIR Podcast Network.

      28 min
    • DIGITAL INDIA #104 : STUDENT FOR LIFE
      This week, we discuss what it takes to be a Student for Life. Digital Marketing is all about learning. We shared stories of our students from a 17-Year-old to 56 years old who takes the time and discipline to upgrade their skills on a regular basis. 
      The 104th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy
       
      We sat with some of our students asked them how they keep up to date, why, where, why, how they are learning Digital Marketing. 
       
      Take any element in a digital marketer’s toolkit – platform, strategy, tools, technological support, perspective or skill – everything’s gotten a facelift. The role of a digital marketer has evolved and expanded and no modern digital marketer can escape that. It’s a mad rush in the marketing world and you’ve got to stay in shape! I’ve found a few ways to keep pace. That’s what I’m sharing with you. I’m going to follow this up with a detailed step-by-step guide so stay tuned.
       
      Read the full blog post with details here: Digital Marketing Guides
      1. Learn to adapt
      2. Surround yourself with smart people
      3. Don’t rely on any one channel alone
      4. Build loyal fans on your own property
      5. Build your plans and campaigns on solid data
      6. Create content for a highly targeted audience
      7. Invest your time and effort towards long-term goals
      8. Train and mentor others
      9. Ignore the haters. Be open minded about the criticism
      10. Don’t ever complain – in online or offline mode

        11. You can share your feedback at: [email protected]

        Facebook: https://www.facebook.com/webmarketingacademy

        Host: Suresh & Sejal

        Podcast Manager & Podcast Editor: Bharani Dharan

         

        The post DIGITAL INDIA #104 : STUDENT FOR LIFE appeared first on FIR Podcast Network.

        55 min
      11. DIGITAL INDIA #103 : FACEBOOK, BAIN & COMPANY RESEARCH ON INDIAN AUTOMOTIVE
        This week, we discussed a recent research by Facebook, Bain & Company research on Indian Automotive Industry. It is an in-depth 50-page research with insights on How technology, digital, social media is impacting the auto industry and what Indian Automotive Industry can take away. 
         
        The 103rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy
        Some of the quotes from the report: 
         
        • “Almost 70% of annual auto sales (about 19 million units or $40 billion) will be digitally influenced by 2020, a ~2.3x increase from today’s $18 billion”
        • “Social media will influence about 40% of sales (11 million units, $23 billion in revenue) by 2020, up from about 20% today”
        • “Younger consumers will lead the digital charge: 49% of consumers younger than 35 report digital influence on the consideration set compared with 40 % of those older than 35”
        • The role of the dealer is evolving: Almost 50% of auto buyers have made a decision on both brand and model before visiting a dealer.

          • Facebook: https://www.facebook.com/webmarketingacademy

          Host: Suresh & Sejal

          Podcast Manager & Podcast Editor: Bharani Dharan

          The post DIGITAL INDIA #103 : FACEBOOK, BAIN & COMPANY RESEARCH ON INDIAN AUTOMOTIVE appeared first on FIR Podcast Network.

          45 min
        • DIGITAL INDIA #102 : GET YOURSELF THROUGH A SLOW JOB MARKET

          The 102nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

          How I survived during uncertainty? You can too……
          – Suresh babu
           
          2005. I didn’t have a place to stay….
           
          When I was Florida, I was working in a Gas station, met a person who comes regularly to the gas station. She told me that she is in an emergency had to leave to another state and she asked me if I can move into her apartment and continue with her lease, a few days passed the security came and asked me to vacate the apartment since I don’t have a lease on my leave. 
           
          I moved all my stuff in my car, didn’t have money to lease an apartment, stayed in a motel and lived in my car for a few days.
           
          I was working part time as a web marketer, my boss John and Priscilla noticed that my car was packed, they asked me and I told the situation, they gave me one room in their house asked me to move in until the situation is taken care of, till date, I am grateful to John and Priscilla. 
           
          This led me to be dedicated, the craving to learn new things in digital. I invested my time in learning and implementing and that was my foundation for where I am today. 
           

          Free Resources to get started in Digital Marketing:

          * Google Free Certificate course: https://learndigital.withgoogle….

          * Google Free YouTube channel: https://www.youtube.com/user/lea…

          * Hubspot academy: http://academy.hubspot.com/certi…

          * Moz Blog: https://moz.com/blog

          * Search engine land: http://searchengineland.com/

          * Podcast: Neil patel : http://neilpatel.com/podcast/

          * Web Marketing Academy Blog: http://bit.ly/1O2c9uy

           
          Key Take aways:
           
          1. Take a break
          2. Write a blog or something you like 
          3. Take a break 
          4. Start your hobby/Passion
          5. Meditate
          6. Travel somewhere
          7. Talk to your friends and family
          8. Get an internship
          9. Find a Mentor
          10. Mentors reach out to people. Listen
          11. Attend a Meetup
          12. Conduct a workshop
          13. Take a spiritual journey
          14. Learn a soft skill or a new language
            15. Resources:
            1. James Altucher Blog post: http://www.jamesaltucher.com/2017/04/income-book-giveaway/?utm_source=activecampaign&utm_medium=email&utm_term=income-book-giveaway&utm_content=&utm_campaign=featured
            2. Gary Vee Latest Video: http://www.jamesaltucher.com/2017/04/income-book-giveaway/?utm_source=activecampaign&utm_medium=email&utm_term=income-book-giveaway&utm_content=&utm_campaign=featured
            3. Head Space app: https://www.headspace.com/headspace-meditation-app
            4. 10 % Happier: http://www.10percenthappier.com/ 

              5.  

              You can share your feedback at: [email protected]

              Facebook: https://www.facebook.com/webmarketingacademy

              Host: Suresh & Sejal

              Podcast Manager & Podcast Editor: Bharani Dharan

              The post DIGITAL INDIA #102 : GET YOURSELF THROUGH A SLOW JOB MARKET appeared first on FIR Podcast Network.

              42 min

            About Digital India

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            News and trends on social and digital media from the world’s second most populous country.