Digital India

In this weeks show we discussed a story from Forbes India “The Future Issue” about how New apps can revolutionize Indian Farming. We looked into the article and discussed some of the key points from the story.

The 93rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

Source for today’s Podcast: http://fortuneindia.com/2016/august/farmville-in-the-real-world-1.9659

Read more at:

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Host: Suresh &  Sejal

Podcast Manager & Podcast Editor: Bharani Dharan

The post DIGITAL INDIA #093 : FARMING AS A SERVICE (FaaS) IN INDIA appeared first on FIR Podcast Network.

Local businesses are optimizing for word like near me, nearest and nearby. Which is challenging and difficult to incorporate meaningfully. But according to an article on Search Engine Watch from March’16: ‘near me’ searches doubled in 2015-16.

The 92nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

Links

“And even though “near me” appears to be a mobile-driven phenomenon, across our client base we are still seeing more than 50 percent of the traffic from these queries coming from desktop — and more than 80 percent of the clicks.” – Search Engine Land

Max Holloway, Senior Search Manager at Pi Datametrics.

Colleen Harris at CDK Global investigated whether adding “near me” would help by undertaking a study of 82 auto dealers over a five month period. She found that clickthroughs went up by 81%, compared with businesses that didn’t use “near me” (8,833 clicks vs 4,365 clicks). Impressions increased too, though by just 15%. Good enough!

Raj Nijjer, VP Community at Yext

Google My Business

Include an indoor street view tour of your business. Gain distinction and leads with Street View’s Trusted badge and promotion in our index of for-hire professionals.

A case study of Hauser-Ross Eye Institute & Surgicenter, 45 miles west of Chicago, shared on Marketingsherpa.com.

You can share your feedback at: [email protected]

Facebook: https://www.facebook.com/webmarketingacademy

Host: Suresh &  Monica

Podcast Manager & Podcast Editor: Bharani Dharan

The post DIGITAL INDIA #092 :WHAT BUSINESSES ARE GETTING WRONG ABOUT LOCAL SEO ? appeared first on FIR Podcast Network.

For this week’s show, let’s turn our focus on the marketing channel that gets e-commerce retailers in India up to 20% of their revenue! You got it, affiliate marketing.

Marketing your products on third-party sites and recompensing them with a commission for every conversion – that’s affiliate marketing. You can also define it as a type of performance based marketing where sellers reward influencers for each new customer acquired through the affiliate’s marketing efforts.

The 91st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

Links :

Wikipedia article on Affiliate Marketing

E-commerce boom drives affiliate marketing firms

2016 Forrester report

CupoNation on affiliate marketing

Guest column on IamWire.com by Rohan Bhargava, Co-Founder, Cashkaro.com

How to Address Affiliate Marketing Fraud in India.

The Lesson We Learn While Working with 200+ Affiliates [Case Study]

Affiliate Marketing: A-Z Guide For Beginners

You can share your feedback at: [email protected]

Facebook: https://www.facebook.com/webmarketingacademy

Host: Suresh &  Monica

Podcast Manager & Podcast Editor: Bharani Dharan

The post DIGITAL INDIA #091 : AFFILIATE MARKETING, SHORT HISTORY & ADOPTION IN INDIA appeared first on FIR Podcast Network.

For this week’s episode, We thought why not pick stories of some of the most loved brands in India – talk about how products or services were positioned, what consumer insight was considered while positioning offer, and also the outcome of the branding strategy. We had so much fun in the research and sure you’ll have fun listening to these stories as well.

The 90th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

Brand: Maggi

Tagline: Fast to cook, good to eat

Maggi had a 57% market share in June 2016

Source: Case Study: Maggi by Seema Mathur on BrandStrategy.in

Branding Strategy of Maggi Noodles on IdeasMakeMarket

From 2 minutes to three decades of Maggi(c) on Musings of Saumya Chugh

Brand: Colgate

Tagline: All Around Decay Protection

Colgate ranked Number One – The Most Trusted Brand in India, — across all categories, in the 2016 edition of The Economic Times Brand Equity Most Trusted Brands survey.

Source: Marketing mix of Colgate – Colgate marketing mix from Marketing 91

Colgate SWOT Analysis, USP & Competitors

Brand: Amul

Tagline: The taste of India

Amul has a 65 per cent market share in the Rs 1,000 crore branded retail cheese market (followed by Britannia and Go), and a 40 per cent share in the Rs 2,500-crore ice-cream market.

Indian Express

Amul is also the winner of various awards including the Forbes India Leadership Awards 2015, CFBP Jamnalal Bajaj Award, and Bronze Trophy at the Indian Marketing Awards – 2014.

Source:

Marketing Mix of Amul on Marketing 91

Brand: Royal Enfield

Tagline: Bullet Chale toh Duniya Raasta De

Source:

True to its tagline ‘Bullet Chale toh Duniya Raasta De’; Royal Enfield is a Winner!

Royal Enfield SWOT Analysis, USP & Competitors

Brand: Allen Solly

Tagline: My World , My Way

Source:

Marketing Mix Allen Solly

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Host: Suresh &  Monica

Podcast Manager & Podcast Editor: Bharani Dharan

The post DIGITAL INDIA #090 : HOW BRANDS WOOED INDIA India – 5 LESSONS FROM THE BEST appeared first on FIR Podcast Network.

In June 2015, local language internet users in India were about 127 million. The 47% rise from previous years was attributed to the entry of smartphones in rural areas. (Report by Internet and Mobile Association of India (IAMAI) and market research firm IMRB International.)

The non-English speaking population in India constitute 88% of the population. Of this at least 50% speaks the national language, Hindi.  Actually, India is home to 122 major languages and 1599 other languages.

So, is there a need for digital media to cater more to our regional audience?

The 89th episode of Digital India Podcast on FIR Podcast Network is brought to you by staffs and students of  Web Marketing Academy

Report by Internet and Mobile Association of India (IAMAI) and market research firm IMRB International

Article on Financial Times, from September 2016, penned by Amy Kazmin “Regional Indian language authors finding wider audiences”

IAMAI’s VernacularReport 2012

TRAI tweaked the regulations to allow for year long data packs instead of 90 days, to bring down the cost and encourage internet use.

According to a Google prediction, of the 650 million users expected to be using Internet in India by 2020. The Hindu

Bridging the Vernacular Gap

Startups like Reverie, Indus OS, Process9 and Keypoint Technologies are betting big on this segment with regional language assistance. From a complete OS that supports languages like Hindi, Marathi and Tamil to building intuitive keyboards and a repository of apps, these companies are trying to bridge the rural-urban digital divide.Times of India article

Search engine in Hindi. http://www.raftaar.in/

Microsoft’s Project Bhasha

HinKhoj, a Jaipur-based company that runs a crowd-sourced Hindi dictionary app

News aggregators such as InShorts, Way2News, Hike (News), and DailyHuntare focussing on the native Indian language sector to cater to the ‘next billion’ Indian Internet users.

Bhashaindia.com aims to involve those related to and interested in Indian language computing.

MEITY had called for a meeting between Microsoft, Google and Rediff to implement e-mail addresses in regional languages, starting with Hindi.

DataMail launched email addresses in Hindi, Gujarati, Urdu, Punjabi, Tamil, Telugu, Bengali and Marathi

The Indic Project provides open source local language infrastructure for web, mobile and embedded applications.

The Indic Keyboard for the Android Operating System allows for text input in twenty three Indian languages, with transliteration support for many of them.

Noto is an open source font developed by Google and Monotype that aims to create a homogeneous font for all the languages in the Unicode standard.

Google is particularly active in creating products from the ground up meant just for India.

There is also a camera app in the works that translates content on the screen itself.

In states with a significant Hindi speaking population users can toggle Google search results between Hindi and English.

There is a Hindi Input App that allows users to quickly type in Hindi.

You can share your feedback at: [email protected]

Facebook: https://www.facebook.com/webmarketingacademy

Host: Suresh &  Monica

Podcast Manager & Podcast Editor: Bharani Dharan

The post DIGITAL INDIA #089 : REGIONAL DIGITAL CONTENT ON A GROWTH SPURT IN INDIA appeared first on FIR Podcast Network.