Digital India

Digital India

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Digital India episodes

  • HOPE AFTER DIGITAL MARKETING SKILL IN INDIA
    In this week’s show we discussed with one of our alumni, faculty Sajeesh Radhakrishnan who has taken a break from digital marketing and going after his passion – Photography.

    The 141st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

    We talked about Digital Marketing and Photography, where he is doing the course, projects in Photography in a beautiful place called Ooty, The Nilgiris, South India.
    With Light & Life Academy: https://llacademy.org/
    Light & Life Academy is the first full facility institute exclusively for professional photography in India. It offers PG Diploma in Professional Photography, Professional Photojournalism, Professional Travel & Nature Photography Courses.
    We discussed What should a person who has done the Digital Marketing do next, what should he/she focus on, skills that are required to get started in the Digital career. What makes a good digital marketer and Sajeesh answered some of the questions from Suresh and some questions from students.

    You can share your feedback at: [email protected]

    Facebook: https://www.facebook.com/webmarketingacademy

    Host: Suresh

    Guest : Sajeesh

    Podcast Manager & Editor : Bharani 

     

    Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:

    • The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
      • designs from the past year.
      · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
      publications and events.
      · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.
       Find out about Ragan and PR Daily’s award programshttp://www.ragan.com/Awards/RaganAwardsPrograms.aspx

      The post HOPE AFTER DIGITAL MARKETING SKILL IN INDIA appeared first on FIR Podcast Network.

      52 min
    • THE RISE OF PERSONAL SEARCHES
      In this week’s podcast, we discussed this research from Google how search is changing and the rise of personal search. More and more people are searching using I, Me, You etc
      The 140th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy 
      https://www.thinkwithgoogle.com/feature/personal-searches/#/
      Google came up with this research, some of the trends:
       
      1. 60 % + Growth in Mobile searches for “for me” in the past two years
      2. 80 % + Growth in Mobile searches for “Should I ” in the past two years
      3. Auto searches like: My car won’t start, How many car can I afford, Sell my car, How much is my car worth
      4. In Beauty category: Why is my hair falling out, How often should I wash my hair, What is my face shape
      5. Education: My learning plan, My science project, Where’s my school bus, Calculate my grade
        6. We also discussed:
        1. Universal or blended search
        2. Google assistant
        3. Amazon alexa
          4. and how this personal assistance is changing the way we communicate, search

          You can share your feedback at: [email protected]

          Facebook: https://www.facebook.com/webmarketingacademy

          Host: Suresh

          Guest : Bharani 

          Podcast Manager & Editor : Bharani 

           

          Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:

          • The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
            • designs from the past year.
            · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
            publications and events.
            · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.
             Find out about Ragan and PR Daily’s award programs http://www.ragan.com/Awards/RaganAwardsPrograms.aspx

            The post THE RISE OF PERSONAL SEARCHES appeared first on FIR Podcast Network.

            44 min
          • WHY WE DO ? WHAT WE DO ?
            In this week’s podcast, we discussed Why we (Web Marketing Academy) do what we do. This week we met with Shwetha, who is our Executive Assistant and Student Counsellor. She is in charge from a phone call to students support from first interaction with the students to explaining them the course details to sharing how they will learn, the process after the course what to expect, alumni relationship and everything in between.
            She is the girl behind WMA admission to the relationship and taking care of customer support. She asked me certain questions about why we do what we do and how we do.
            The 139th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy
            We discussed the culture, how we got started why there are classroom sessions instead of online sessions, why only we take 10 people in a batch, the classroom setup and why we don’t use PPT in our classes.
            Will it work for all businesses not necessarily but we can learn from each other how we run our business.
            Hope this is useful and got some insights.

            You can share your feedback at: [email protected]

            Facebook: https://www.facebook.com/webmarketingacademy

            Host: Suresh

            Guest : Swetha

            Podcast Manager & Editor : Bharani 

             

            Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:

            • The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
              • designs from the past year.
              · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
              publications and events.
              · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.
               Find out about Ragan and PR Daily’s award programshttp://www.ragan.com/Awards/RaganAwardsPrograms.aspx

              The post WHY WE DO ? WHAT WE DO ? appeared first on FIR Podcast Network.

              46 min
            • THIS IS HOW WE WANT TO CONDUCT A DIGITAL MARKETING CONFERENCE IN INDIA
              In this weeks show we discussed about Conferences, Digital Marketing Conferences in India and the difference between Conferences in India and Abroad.
              The 138th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

              Some of conferences we  discussed in the podcast:

              1. Social Media Marketing World
              2. Pub Con
              3. Content Marketing World
              4. SMX ( Search Marketing Expo)

                5. Here are the tips and takeaways from the podcast:

                1. Research for short listing speakers
                2. Identifying the right speakers
                3. A detailed guidelines for the speakers. (To avoid too much self promotion)
                4. Clear Agenda about the event
                5. What to expect from the event
                6. Emailing after the registration about procedure
                7. Contact details (volunteers list and phone numbers)
                8. Starting on time and ending on time
                9. Giving time for the Q & A
                10. Giving time for speakers to interact with the participants
                11. Something different like having a stand up comedian to introduce the speakers
                12. Bringing in something different session with is not related to the topics
                13. Format of the session, is it going to panel discussion, Keynote session
                14. Taking care of the Visuals, A/V, Mic, Projector
                15. Directions for each sessions inside the venue
                16. Keeping extra chargers, power cords and extension cords

                  17.  

                  You can share your feedback at: [email protected]

                  Facebook: https://www.facebook.com/webmarketingacademy

                  Host: Suresh

                  Podcast Manager & Editor : Bharani 

                   

                  Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:

                  • The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
                    • designs from the past year.
                    · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
                    publications and events.
                    · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.
                     Find out about Ragan and PR Daily’s award programshttp://www.ragan.com/Awards/RaganAwardsPrograms.aspx

                    The post THIS IS HOW WE WANT TO CONDUCT A DIGITAL MARKETING CONFERENCE IN INDIA appeared first on FIR Podcast Network.

                    51 min
                  • CREATIVITY & FACEBOOK IQ ANNUAL REPORT !
                    In this weeks show we discussed about How content and social media content are changing and how we can bring in creativity in our content.
                    We also discussed about the Facebook IQ Annual Report.

                    The 137th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

                    VOX video 

                    Facebook IQ has got some amazing resources for Marketers.

                    A recent Annual Report by Facebook:

                    Source: Facebook IQ: https://www.facebook.com/iq/

                    “The team at Facebook IQ has compiled its first-ever annual report to help marketers plan for the year ahead. In The Annual Topics and Trends Report, we share some of the conversations that have been on the rise in 2017 and that we anticipate will take hold in 2018.

                    Due to the size of the Facebook platform, we have a unique vantage point to see which conversations are growing at scale and taking hold, and which are simply a flash in the pan. Our findings are grounded in real data and real insights from the 2 billion people across Facebook.

                    The trends we feature are starting to take hold and enter the mainstream. This is not necessarily their point of conception, but rather as they are going from niche to norm.

                    These are the trends people are talking about, that the market is ready for and you should consider, as you think about creative planning and product development.”

                    You can share your feedback at: [email protected]

                    Facebook: https://www.facebook.com/webmarketingacademy

                    Host: Suresh

                    Guest : Bharani 

                    Podcast Manager & Editor : Bharani 

                    Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:

                    • The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
                      • designs from the past year.
                      · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
                      publications and events.
                      · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.
                       Find out about Ragan and PR Daily’s award programs http://www.ragan.com/Awards/RaganAwardsPrograms.aspx

                      The post CREATIVITY & FACEBOOK IQ ANNUAL REPORT ! appeared first on FIR Podcast Network.

                      31 min
                    • FACEBOOK LATEST NEWS FEED UPDATE & USER BEHAVIOUR IN 2018
                      In this weeks show, we talked about Facebook latest news feed algorithm, where Mark shared an open letter :
                       https://www.facebook.com/zuck/posts/10104413015393571?pnref=story
                      The 136th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy
                      From News week: ZUCKERBERG LOSES $3.3 BILLION AFTER FACEBOOK CHANGES NEWS FEED: 
                      http://www.newsweek.com/facebook-mark-zuckerberg-net-worth-drop-780824
                      Mark Schaefer blog post: https://www.businessesgrow.com/2018/01/12/facebook-announcement/: Don’t panic. The Facebook announcement is no big deal.
                      Apart from these updates, we asked our web marketing academy students and alumni about their behavior, how they are using Facebook? Was there a change in the pattern in the last few years.
                      Surprisingly we saw that their Facebook consumption has gone down in the last few years for various reasons, we discussed that and more.

                      You can share your feedback at: [email protected]

                      Facebook: https://www.facebook.com/webmarketingacademy

                      Host: Suresh

                      Podcast Manager & Editor : Bharani 

                      Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:

                      • The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
                        • designs from the past year.
                        · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
                        publications and events.
                        · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.

                        Entries will be accepted through Dec. 20 at 11:59 p.m. CST.

                        Visit Ragan.com/Awards to enter.

                        The post FACEBOOK LATEST NEWS FEED UPDATE & USER BEHAVIOUR IN 2018 appeared first on FIR Podcast Network.

                        47 min
                      • VLOGGERS AND THEIR IMPACT !
                        Vloggers – Not just Digital Marketing Vloggers but here are some of the Vloggers you might want to check out.In this week’s podcast Aman, Siddhi, Pooja, and Suresh shared some of the Vloggers you might have to follow:
                        The 135th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy
                        We have selected a few vloggers their work and basically their journey.

                        Vloggers are like Bloggers but with video content.

                        Not only is their journey amazing but also is the way they come up with content and how they engage/influence their audiences.

                        1. Nas Daily: 1 Minute Vlog Daily. Over a year ago, Nuseir Yassin, the face, and mind behind viral videographer Nas Daily, quit his job at Venmo in New York City. Since then, Yassin, 25, says he’s at “33 percent,” which is the fraction of his life already lived, and even wears T-shirts with a 33 percent timeline every day. Today, despite his past as a Harvard graduate, he travels and makes videos everything, something so many people aren’t able to do until the latter part of their lives.  Source: Resource Magazine: http://resourcemagonline.com/2017/06/why-nas-daily-quit-his-job-at-venmo-to-make-facebook-videos/79257/ His Facebook page has all the videos  https://www.facebook.com/nasdaily/ his website: https://www.nasdaily.com/
                        2. Pewdie Pie https://www.youtube.com/channel/UC-lHJZR3Gqxm24_Vd_AJ5Yw who has a youtube channel with over 5 crore subscribers. He’s a comedian but started his vlogs with gaming and that’s’ why they fall under his vlog name ‘Let’s play’. He has also been associated with controversies concerning anti-semitism given his comic work but that hasn’t decreased his fan base amongst the youth.
                        3.  ‘Superwoman” – Lily Singh https://www.youtube.com/channel/UCfm4y4rHF5HGrSr-qbvOwOg! Her journey is an inspiration to young girls. She’s a vlogger, comedian, actress, rapper, musician, author etc. She has also taken initiatives to empower woman and decrease the hatred for females in society for which even Youtube recognized her.
                        4. Why Gary Vaynerchuk, GaryVee’s Vlog is one of the most motivating, inspiring vlog on Social Media:  Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author: https://www.youtube.com/channel/UCctXZhXmG-kf3tlIXgVZUlw

                        5. Google Webmaster Central YouTube Channel has great resources for Webmaster, Search Marketer, and Website Owners :official YouTube channel for Google Webmasters, where you can find information and tools to help you understand and improve your site in Google Search. https://www.youtube.com/user/GoogleWebmasterHelp

                          6. You can share your feedback at: [email protected]

                          Facebook: https://www.facebook.com/webmarketingacademy

                          Host: Suresh

                          Podcast Manager & Editor : Bharani 

                          Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:

                          • The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
                            • designs from the past year.
                            · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
                            publications and events.
                            · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.

                            Entries will be accepted through Dec. 20 at 11:59 p.m. CST.

                            Visit Ragan.com/Awards to enter.

                            The post VLOGGERS AND THEIR IMPACT ! appeared first on FIR Podcast Network.

                            44 min
                          • YEAR END EDITION OF DIGITAL INDIA
                            A very happy new year to one and all!
                            We discuss 2017 – the year that was, as we highlight the progress that India saw in this sector. We talk about Paytm, Uber-eats, Alexa – voice search, Google Tej and everything that contributed to 2017.
                            We also discuss what India needs to look forward to in 2018 and how to keep up with the changing trends.
                            The 134th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

                            You can share your feedback at: [email protected]

                            Facebook: https://www.facebook.com/webmarketingacademy

                            Host: Suresh

                            Podcast Manager & Editor : Bharani 

                            Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:

                            • The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
                              • designs from the past year.
                              · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
                              publications and events.
                              · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.

                              Entries will be accepted through Dec. 20 at 11:59 p.m. CST.

                              Visit Ragan.com/Awards to enter.

                              The post YEAR END EDITION OF DIGITAL INDIA appeared first on FIR Podcast Network.

                              52 min
                            • FREE DIGITAL & SOCIAL MEDIA TOOLS FOR BUSINESSES
                              Merry Christmas!!
                              In today’s podcast, we discuss tools and resources that and how effective they’re and why they shouldn’t be ignored.
                              The 133rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy
                              We also discuss some free tools provided to us by platforms like Google and how underutilized they are.
                              Be sure to listen to the whole podcast and make a note of these resources. And if you’re not already using them… Then don’t delay and get started right away.
                              Some of the tools that we discussed are:
                              The multi-channel funnels and assisted conversions in Google Analytics – What metrics to focus on and what not.
                              Ceros- a More advanced web application for creating artworks.
                              Google optimize – a free website testing and personalization tool to create a better user experience on the website ultimately leading to better conversions.
                              Google Data Studio: Again, a free tool to help you with creating customized & appealing reports.
                              Teamwork: A tool for allocating tasks making your life easier. Easy management, mentioning of dependencies, time tracking is its main highlight.

                              You can share your feedback at: [email protected]

                              Facebook: https://www.facebook.com/webmarketingacademy

                              Host: Suresh

                              Guest : Gagn

                              Podcast Manager & Editor : Bharani 

                              Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:

                              • The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
                                • designs from the past year.
                                · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
                                publications and events.
                                · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.

                                Entries will be accepted through Dec. 20 at 11:59 p.m. CST.

                                Visit Ragan.com/Awards to enter.

                                The post FREE DIGITAL & SOCIAL MEDIA TOOLS FOR BUSINESSES appeared first on FIR Podcast Network.

                                36 min
                              • FAQ’s – DIGITAL & SOCIAL MEDIA CERTIFICATES FOR AGENCIES & PROFESSIONALS

                                This week’s Digital India Podcast had the staff of WMA engage in a discussion / debate about the relevance and importance of certifications. While we shared our thoughts and experiences about how certifications did or did not help us, we also discussed why certifications in digital marketing? Are they really important? Do they justify your skills? Should you take them?

                                The 132nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

                                Hear us argue it out as we help you decide if you should take these certifications.
                                We also break down the certifications of each platform and who should it matter to, how you can prepare and where and how to take these up.

                                Here are the links for the various platforms

                                Google:

                                Academy for Ads – https://landing.google.com/academyforads/#?modal_active=none

                                 

                                Google Partners – https://www.google.com/partners/about/

                                 

                                Digitally Unlocked – https://learndigital.withgoogle.com/digitalunlocked/

                                 

                                Facebook:

                                 

                                Facebook Blueprint – https://www.facebook.com/blueprint

                                 

                                Digital Training Hub from Facebook –  https://digitalskills.fb.com/en-in/

                                 

                                Hubspot :

                                 

                                Hubspot Academy – https://academy.hubspot.com/

                                 

                                SEMrush :

                                 

                                SEMrush Academy – https://www.semrush.com/academy/

                                 

                                Hootsuite:

                                 

                                Hootsuite Academy – https://hootsuite.com/education

                                 

                                Hubspot:

                                 

                                Hubspot Academy – https://academy.hubspot.com/certification

                                You can share your feedback at: [email protected]

                                Facebook: https://www.facebook.com/webmarketingacademy

                                Host: Suresh

                                Guest : Pooja, Sidhi, Aman

                                Podcast Manager & Editor : Bharani

                                 

                                 

                                Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:

                                • The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
                                  • designs from the past year.
                                  · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
                                  publications and events.
                                  · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.

                                  Entries will be accepted through Dec. 20 at 11:59 p.m. CST.

                                  Visit Ragan.com/Awards to enter.

                                  The post FAQ’s – DIGITAL & SOCIAL MEDIA CERTIFICATES FOR AGENCIES & PROFESSIONALS appeared first on FIR Podcast Network.

                                  59 min

                                About Digital India

                                From the publisher's feed

                                News and trends on social and digital media from the world’s second most populous country.