Digital India

Lifebuoy was a household common soap you’d see on bathroom and hand wash sinks. Today, it is known for its role in instilling hand washing skills, especially in the weaker sections of society.

Digital Marketing Campaigns with Social Impact

The 58th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy

ISRO MarsOrbiter campaign on Twitter – 1.1M Facebook Followers, Q&A sessions, 500K followers in Twitter.  “These scientific missions have inspired the youth to take up STEM education, strengthened and fostered international relations in space with developing and developed countries, and promoted domestic industrial growth in high-end technological sectors like manufacturing and electronics.”, says Prateep Basu, Analyst, Market Research & Consulting at Northern Sky Research.

Mountain Dew #NaamBanteHainRiskSe

Lenovo-Yuwa #PitchToHer

Yuwa girls also experimented with lighting up solar jars, GoPro cams and light painting. More on LightHouseInsights.

#DilHaiHindustani – MakeMyTrip

OLX #Daastaan

“The midnight of August 14 th  1947 might have separated the two countries forever but it failed to cut off the memories of the many displaced families. Families carried with them whatever little possessions they could. Even today family members lay scattered on either side of the border, with many wanting to know what happened with their favourite belongings.” – LightHouseInsights.

You can share your feedback at: [email protected]

Facebook: https://www.facebook.com/webmarketingacademy

Host : Suresh and Monica

Podcast Manager & Podcast Editor  : Bharani Dharan

The post 058 : Digital Marketing Campaigns with Social Impact appeared first on FIR Podcast Network.

The tax filing season is on and Chartered Accountants have become the in-demand professional again.  CAs can use digital marketing most effectively to educate people on proactive account management, tax filing preparation and checks, compliance and more all the while building credibility and thought leadership for themselves.

The 57th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy

Back on July 1, 2015 (66 th Chartered Accountants Day) Power Minister Piyush Goyal called Chartered Accountants the guardians of financial probity and vital players in the development of the nation. He emphasized on the critical role they play in the capacity of enablers – for businesses, governments, regulators and the stakeholders.

According to The Institute of Chartered Accountants of India (of which most CAs are members), the Chartered Accountant fraternity has grown to more than 2.35 lakh members.

ICAI

The Institute of Chartered Accountants of India was established in 1949 on July 1. It is the national professional accounting body of India that regulates the profession of Chartered Accountancy in India and standardizes accounting and auditing practices.

Do some keyword research on Google, Bing or Yahoo. You can even use a tool like UberSuggest or keywordtool.io to find out what people are searching for.

A big shout out to Vipin and Shalini of VipinShalini Co for giving me time on a busy Sunday. They are a small local agency that caters to startups and small businesses as well as individuals.

You can share your feedback at: [email protected]

Facebook: https://www.facebook.com/webmarketingacademy

Host : Suresh and Monica

Podcast Manager & Podcast Editor  : Bharani Dharan

The post 057 : Massive scope for CA in Digital Marketing appeared first on FIR Podcast Network.

“Content is king! It needs to be relevant and consistent to build the audience and keep them engaged with brands over a period of time.”

The 56th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy

At Social Media Week Bangalore, Mahesh Narayanan and Ganga Ganapathi shared their valuable knowledge and views on sharing appropriate, targeted content on correct channels.

Mahesh Narayanan, Global Chief Operating Officer of Saavn talks about the significance of the content, using the social media in most relevant way and the difficulties faced by music industry. Saavn is music streaming service want to change how people in India and abroad listen and share music. Marketing the content and the artist’s on various social media platforms is an approach which Saavn believes in. Understanding the social media and having clarity on what to expect out of it, helps brand in building good strategy. Brands need to also be simple, clean and consistent on social media. Utilizing new features like Facebook Live by putting out relevant and interesting visual content helps engage with the consumer and increase interactions & affinity with the brand.

Ganga Ganapathi, VP & Head of office – Soho Square (A division of Ogilvy ) in this podcast shares with us the views on storytelling, change in advertising as well as importance of various new media platforms. Story telling is vital and way you disseminate the content is the same but how you do it, especially with today’s pressure to engage the audience has most definitely changed. She highlighted that the first few seconds of the content/ story telling are the most important but making the content relevant and choosing the right media is crucial! With today’s pressure of engaging audience with shorter attention span it’s very important to get all steps right in the consumer journey.

Part 1 : Episode 54 

Sandy Carter and Kiruba Shankar shared their valuable experience and views on social intelligence, podcasting and influencer marketing.

Part 2: Episode 55

Prahlad Kakkar shared his valuable wisdom and views about storytelling and Ravi Gururaj talks about core of e-commerce & social media in India.

You can share your feedback at: [email protected]

Facebook: https://www.facebook.com/webmarketingacademy

Guest :  Mahesh Narayanan and Ganga Ganapathi

Host : Suresh, Monica and Sejal

Show notes : Madhur

Podcast Manager & Podcast Editor  : Bharani Dharan

The post 056 : Content ! its relevance & consistency – keys for brand engagement on social media! appeared first on FIR Podcast Network.

“Life is a beautiful series of stories if you can tell them with passion and truth, you can touch and change lives” – “Future is going to be amazing where you see yourself surrounded by VR,IoT ” 

At Social Media Week Bangalore, Prahlad Kakkar shared his valuable wisdom and views about storytelling and Ravi Gururaj talks about core of e-commerce & social media in India.

Welcome to the 55th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staffs and students of Web Marketing Academy.

‘Story Telling is the heart of every communication and Future of E-commerce in India’

Prahlad Kakkar, the ‘Ad Guru’ who has over 30 years of experience shared his vast knowledge on how to build brands through storytelling. He also talks about his passions and his various entrepreneurial ventures. One needs to make content have human elements for it to connect with people. A brand which is more human can create a great value in the consumer mind. Storytelling does just that. A story is where there is hook, value & emotions. Implementing these would help creating a bond with the audience. Story telling is the best form disseminating information. A good story can make a person feel, absorb it and form a connection.

Prahlad Kakkar’s school PKSBE (Prahlad Kakkar School of Branding and Entrepreneurship)

Ravi Gururaj, Founder & CEO, QikPod is confident about growth of e-commerce companies although there is a little setback with the funding. He believes they will spring back and continue to delivery. It important to leverage social media platform especially for the young companies. Social Media doesn’t always work, but that shouldn’t stop one more using it. It is important to experiment on these new age platforms to see what works for you. Just because some new technology/ platform like bots, snapchat, etc are the ‘IN’ things brands don’t need to jump on it. Brands needs to address if leveraging these medium is helpful for the brands in the first place. It’s important to understand and address which channel does the brand needs to be on. One needs to keep exploring the evolving social media. With new technology progressing things like videos, Virtual Reality, wearables, etc… Social media will be more & more interactive over the years.

Episode 54

You can share your feedback at: [email protected]

Facebook: https://www.facebook.com/webmarketingacademy

Guest :   Ravi Gururaj and Prahlad Kakar

Host : Suresh and Sejal

Show notes : Madhur

Podcast Manager & Podcast Editor  : Bharani 

The post 055 : Indian Ad Guru Prahlad Kakkar on Stories & Future of E-Commerce in India appeared first on FIR Podcast Network.

“Using social media is crucial but understanding the true value on ROI is to focus on social intelligence & Rise of Podcasting in India”

Social intelligence, Women’s role in IBM & Podcasting in India

Welcome to the 54th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy.

At Social Media Week Bangalore, Sandy Carter and Kiruba Shankar shared their valuable experience and views on social intelligence, podcasting and influencer marketing.

Sandy Carter, General Manager, IBM Entrepreneurs and developer ecosystems Social Business Evangelism at IBM and an author shares her views on Social intelligence, Influencer marketing as well as the importance of Diversity and women founder/ entrepreneurs.

At the SMWi Bangalore Sandy shared some great insights on:

1. The importance &  benefits of understanding personality, sentiment tone of the customer.

When you understand one’s personality it helps marketing to them better !  how big data and social media come together.

2. The steps to find an authentic influencers are:

a. Topic – Identify which topic, subject or geographical area do you want to

concentrate on.

b. Search – Use at least 3 different tools to find the ideal influencer. Tools like

Buzzsumo, Grouphigh, Traackr, etc.

c. Validate –Research what topics they cover, are they subject matter experts, their

followers, etc.

d. Correlate –compare them and understand which one suits best for your brand.

e. Engage – Speak to influencer about their values and how they correlate to your values and build a relationship with them.

Kiruba Shankar a Social Media Entrepreneur, Professor of Digital Marketing, Author of 5 books, Podcaster and an Organic Farmer.

Podcasting although in its nascent stage technological advancement is bringing change and gradually increasing the popularity of podcasting in India. Once a person sees value in podcasting and how it benefits them they will latch on to it.

Some podcasts channels mentioned:

Tim Ferries

Seth Godin

TED

You can share your feedback at: [email protected]

Facebook: https://www.facebook.com/webmarketingacademy

Guest : Sandy Carter and Kiruba Shankar

Host : Suresh & Monica

Editor  : Bharani 

Show notes : Madhur

Special Thanks :  Ankitha & Naintara

The post 054 : SOCIAL INTELLIGENCE, WOMEN’S ROLE IN IBM & PODCASTING IN INDIA appeared first on FIR Podcast Network.