Digital India

Running your first Ad-words / Facebook campaign can be both exciting as well as challenging. Here are a couple of things to keep in mind before you run your campaigns. Also included are tips and tricks to make the most of available options that make your ad campaigns effective.

Welcome to the 46th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy

 

read more :

http://www.socialmediaexaminer.com/create-an-effective-facebook-ad-campaign/

http://www.forbes.com/sites/johnrampton/2014/03/29/5-reasons-your-business-should-use-adwords/#80f614c58eb1

 

You can share your feedback at: [email protected]

Facebook: https://www.facebook.com/webmarketingacademy

Host : Suresh

Guest  : Mohak Kapadia , Parikshith : @Parikshith_ , Shiffa Wahed

 Editor  : Bharani 

Why Snapchat? Snapchat for what? When the term is thrown around these days, especially by the youth, people are very quick to jump to conclusions about this highly engaging social medium. People are quick to judge that it’s an app for selfies or sexting, especially in India. But we can all fairly agree that any sort of hype created or opinions generated is good for businesses or marketers looking to start something new. While Snapchat is a fairly new concept to the world itself and where the youth (aged 18 – 35)  have adjusted and become more suited to the platform, there’s no doubt that marketers are seeing an increasing rise in trend of Snapchat users.

Welcome to the 45th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy

How businesses in India can use Snapchat

How to boost your brands snapchat game :

http://mashable.com/2014/02/15/snapchat-branding-infographic/?utm_cid=lf-storylist#6NmFxdwO_mqq

List of snapchatters to follow :

http://snapchatters.co

Beginners guide to snapchat :

http://mashable.com/2014/08/04/snapchat-for-beginners/#HCpwB8FVbZqP

How to use snapchat :

http://m.businessinsider.in/How-to-use-Snapchat-the-surprisingly-complicated-photo-app-if-youre-old/articleshow/46294233.cms

You can share your feedback at: [email protected]

Facebook: https://www.facebook.com/webmarketingacademy

Host : Suresh

Guest : Kaushal , Drushti , Mohak , Shiffa

Editor  : Bharani 

How we keep up with latest SEO ? Matt Cutts, Moz, Hubspot & more…

Welcome to the 44th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy

 

Google Web Master Youtube Channel :

https://www.youtube.com/user/GoogleWebmasterHelp

Matt Cutts :

https://www.mattcutts.com/blog/

Moz :

https://moz.com/

Hubspot :

http://www.hubspot.com/

Search Engine Land :

http://searchengineland.com/

Search Engine Watch:

https://searchenginewatch.com/

Search Engine Journal:

https://www.searchenginejournal.com/

Distilled :

https://www.distilled.net/

SEO by the sea :

http://www.seobythesea.com/

Podcast, SEO Rock Star :

http://www2.webmasterradio.fm/seo-rockstars/

You can share your feedback at: [email protected]

Facebook: https://www.facebook.com/webmarketingacademy

Host : Suresh

Editor  : Bharani 

Top 10 Books Every Marketer Should Read in 2016

Welcome to the 43rd episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy

Ask Gary Vee

Audio Book: http://bit.ly/askgaryaudio

Amazon Link: http://www.amazon.in/AskGaryVee-Entrepreneurs-Leadership-Social-Awareness/dp/0062273124/ref=asap_bc?ie=UTF8

Hug Your Haters: http://www.jaybaer.com/hug-your-haters/Amazon Link: http://www.amazon.in/Hug-Your-Haters-Complaints-Customers-ebook/dp/B00Z8VTP5M

 

Mark Schaefer, Content Code: http://www.amazon.in/The-Content-Code-essential-strategies/dp/0692372334

My Interview with Mark Schaefer: https://www.youtube.com/watch?v=8lAO9Z32tKMAudio Book: http://www.audible.com/pd/Business/The-Content-Code-Audiobook/B0124F05FS/ref=a_search_c4_1_1_srTtl?qid=1458906078&sr=1-1

Everyone Writes

Amazon: http://www.amazon.in/Everybody-Writes-Creating-Ridiculously-Content/dp/1501200607

Audio Book: http://www.audible.com/pd/Business/Everybody-Writes-Audiobook/B00PKOQM76/ref=a_search_c4_1_1_srTtl?qid=1458906114&sr=1-1

Jab Jab Jab: http://www.amazon.in/Jab-Right-Hook-Story-Social/dp/006227306X

Content Inc:

Audio book: http://www.audible.com/pd/Business/Content-Inc-Audiobook/B015GF23EY/ref=a_search_c4_1_1_srTtl?qid=1458906245&sr=1-1

Amazon: http://www.amazon.in/Content-Inc-Entrepreneurs-Successful-Businesses/dp/125958965X/ref=sr_1_1?s=books&ie=UTF8&qid=1458906269&sr=1-1&keywords=content+inc

 

Resonate: http://www.duarte.com/book/resonate-legacy/

Amazon  : http://www.amazon.com/gp/product/0470632011?ie=UTF8&tag=slideology-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0470632011

 

The Mobile Playbook: http://www.amazon.com/gp/product/0470632011?

Welcome to the 42nd episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy

 

List of conferences :

http://www.pubcon.com/

http://marketinglandevents.com/smx/

https://moz.com/mozcon

http://www.socialmediaexaminer.com/smmworld/

http://www.contentmarketingworld.com/

http://socialmediaweek.org/

http://heroicpublicspeaking.com/

https://www.salesforce.com/form/dreamforce/prereg/

http://mpb2b.marketingprofs.com/new-events/

http://www.inbound.com/

Read more :

http://kristihines.com/business-digital-marketing-conferences-2016/

http://maximizesocialbusiness.com/best-social-media-conferences-2015-16783/

 

You can share your feedback at: [email protected]

Facebook: https://www.facebook.com/webmarketingacademy

Host : Suresh & Sejal

Editor  : Bharani 

Think With Google  – Facebook Newsroom – Twitter Blog – FAQ Google’s – PEW Research 

Welcome to the 41st episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy

                                              Tools, Tips & Resources for Smart Research

Think With Google

 Facebook Newsroom

Twitter Blog

 FAQ Google’s

PEW Research

gartner

idc

Social Bakers

SEObyTheSea

Light House Insights

iamai

Getting Things Done

DotToTech

You can share your feedback at: [email protected]

Facebook: https://www.facebook.com/webmarketingacademy

Host : Suresh & Sejal

Editor  : Bharani 

Indian Mobile App user rate grows by 131% – 9 billion apps were downloaded in 2015 (India)

Welcome to the 40th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy

 

Logistics

Uber

Ola

Zipgo

Meru cabs

Communication

Whatsapp

Fb Messenger

Snapchat

Viber

Skype

Slack

News Apps

Pulse

TOI

Hindu

NDTV

Mint

Video Streaming

YT

Periscope

Blab

Vine

Vimeo 

Shopping

Amazon 

Flipkart

Snapdeal

Lime road

Fabfurnish

Urban Ladder

Grocery apps

Big basket

Zomato 

53% of Indian marketers voted for email marketing as one of the top e-marketing activities. Around 89% of India Marketers voted for Email Marketing to be an effective tool for their business.

Welcome to the 39th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy

It’s the perfect channel where you can truly understand why marketers are going away from B2B and B2C to P2P.  Gmail the most-used email client worldwide and the most-used email client in India  (84%), last year introduced ‘block’ and ‘unsubscribe’ features for users to block email Ids and unsubscribe from newsletters with a few clicks.

http://www.newindianexpress.com/cities/bengaluru/India-ranks-second-in-spam-mail-Survey/2013/06/05/article1620624.ece

http://www.livemint.com/Consumer/13P8fmIGLBS7AWpAxyw09J/India-was-among-top-10-sources-of-spam-in-February-report.html

CASE STUDY 1

For our first case study I want to talk about the brand that won Best Email Marketing Campaign of 2015 title at the India Digital Summit on February 24, 2016 – Online venture Trendin.com of Aditya Birla’s Madura Fashion.

http://www.octane.in/press-releases/madura-fashions-trendin-com-stay-relevant-in-the-inbox-and-wins-indias-top-email-marketing-award/

CASE STUDY 2

TheBetterIndia, a Bangalore based online publication startup that holds a claim to reporting positive stories, happy stories and stories of unsung heroes. The reader base now stands at more than 1.5M monthly readers with more than 650K fans on Facebook which help these stories gain massive eyeballs.

http://lighthouseinsights.in/thebetterindia-email-marketing.html/

CASE STUDY 3

http://lighthouseinsights.in/sreekumar-vijaykumar-tradebriefs.html/

TradeBriefs, a e-newsletter company for Indian professionals which curates news, insights. jobs from 10 business verticals.

Some other case studies here come from:

 GiveIndia – Email marketing helped GiveIndia in expanding their reach globally and they also saw an increase in donor engagement.

 HT Media – Octane has been awesome partner and helped to increase retention rate by 31%.

 LensKart – Octane helped and played a major role in doubling the ROI on our campaigns within 6 months. This was possible only because of systemic and triggered alerts program.

 Snapdeal – Snapdeal increased its return on email marketing by 30%

 Easypolicy – Easypolicy reduces cost per acquisition by 75% using email marketing

 Futurebazaar – E-mail marketing delivers best ROI amongst all the elements of marketing for Futurebazaar.com.

http://www.octane.in/resources/case-studies/

TRENDS IN EMAIL MARKETING IN INDIA

http://lighthouseinsights.in/email-marketing-trending-data-for-2016.html/

2016 will also witness a jump of almost 50% of India Marketers who will be increasing their investment by 31%-50% in email channel.

The phone is called Freedom 251. The Android – 3G – 4inch qHD display – 1GB RAM – 3.2MP rear camera – 0.3mp front camera – 8GB internal memory – 1.3GHZ quad core processor … prrrrettyyyyy good for a Rs. 251 smartphone!

Welcome to the 38th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy.

                              Cheap Mobiles & Tech Transforming India

The phone comes from the handset marker Ringing Bells and is called Freedom 251.

http://indianexpress.com/article/explained/freedom-251-buy-freedom-251-just-how-cheap-can-a-smartphone-get/

History of mobile in India :

 First cellular call was made in India on July 31st, 1995

http://trai.gov.in/WriteReadData/PressRealease/Document/PR-TSD-Nov-15.pdf

http://blogs.wsj.com/indiarealtime/2013/09/03/nokia-in-india-a-brief-timeline/

 Back in 2007, Nokia launched seven mobile phones for emerging markets, including two (Nokia’s 1200 and 1208) intended for shared use by families or entire villages.

http://www.mgovworld.org/topstory/nokia-a-launch-of-mobile-phones-for-rural-india-can-boost-m-government-applications-for-grassroots/

Factors contributing to the fast growth :

 Today, in fact, more than 90 percent of Indian mobile subscribers have prepaid plans.  http://www.aspeninstitute.org/policy-work/communications-society/programs-topic/communications-policy/india/cs-joint-roundtable-co

http://trak.in/tags/business/2015/08/12/samsung-micromax-top-smartphone-vendors-india-online-sales-push-growth/

NOKIA Pushing back :

http://www.mgovworld.org/topstory/nokia-a-launch-of-mobile-phones-for-rural-india-can-boost-m-government-applications-for-grassroots/

Points to note :

2015 – In India almost 50% of all smart phones shipped during Q2, 2015 were in the below $100 segment. But there’s also the second hand refurbished market – go to OLX or Quickr,  http://www.quikr.com/0-1000/Mobile-Phones/y149?l=Price

Some interesting stories from innovative domestic phone manufacturers :

Micromax became the first Indian smartphone maker to release Windows Phone 8.1 smartphones. http://tech.firstpost.com/news-analysis/a-four-year-journey-how-micromax-became-indias-leading-mobile-company-228470.html

Many stories here: http://www.thebetterindia.com/16218/8-mobile-phone-ideas-changing-lives-rural-india-mobile4good14/