Digital India

Digital India

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Digital India episodes

  • 054 : SOCIAL INTELLIGENCE, WOMEN’S ROLE IN IBM & PODCASTING IN INDIA
    “Using social media is crucial but understanding the true value on ROI is to focus on social intelligence & Rise of Podcasting in India”
    Social intelligence, Women’s role in IBM & Podcasting in India
    Welcome to the 54th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy.
    At Social Media Week Bangalore, Sandy Carter and Kiruba Shankar shared their valuable experience and views on social intelligence, podcasting and influencer marketing.
    Sandy Carter, General Manager, IBM Entrepreneurs and developer ecosystems Social Business Evangelism at IBM and an author shares her views on Social intelligence, Influencer marketing as well as the importance of Diversity and women founder/ entrepreneurs.
    At the SMWi Bangalore Sandy shared some great insights on:
    1. The importance &  benefits of understanding personality, sentiment tone of the customer.
    When you understand one’s personality it helps marketing to them better !  how big data and social media come together.
    2. The steps to find an authentic influencers are:
    a. Topic – Identify which topic, subject or geographical area do you want to
    concentrate on.
    b. Search – Use at least 3 different tools to find the ideal influencer. Tools like
    Buzzsumo, Grouphigh, Traackr, etc.
    c. Validate –Research what topics they cover, are they subject matter experts, their
    followers, etc.
    d. Correlate –compare them and understand which one suits best for your brand.
    e. Engage – Speak to influencer about their values and how they correlate to your values and build a relationship with them.
    Kiruba Shankar a Social Media Entrepreneur, Professor of Digital Marketing, Author of 5 books, Podcaster and an Organic Farmer.
    Podcasting although in its nascent stage technological advancement is bringing change and gradually increasing the popularity of podcasting in India. Once a person sees value in podcasting and how it benefits them they will latch on to it.
    Some podcasts channels mentioned:
    Tim Ferries
    Seth Godin
    TED
    You can share your feedback at: [email protected]
    Facebook: https://www.facebook.com/webmarketingacademy
    Guest : Sandy Carter and Kiruba Shankar
    Host : Suresh & Monica
    Editor  : Bharani 
    Show notes : Madhur
    Special Thanks :  Ankitha & Naintara
     
    35 min
  • 053 : Meet The YouTube Champions in India

    Welcome to the 53rd episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy 

                                        Meet The YouTube Champions in India

    India is among the top five content countries for YouTube globally.

    According to Vidooly, in India, every month some 20,000 active YouTube channels upload 3.8 lakh videos, get 9.48 billion views and attract 1.1 crore new subscribers. The average Indian viewer spent 475 minutes watching 79 videos a month in 2015.

    YouTube Champions in India :

    1. Roshni Mukherjee – Examfear.com & on YouTube Channel

    2. Lilly Singh, also known as – SuperWoman

    3.  Sahil Khattar – Being Indian

    4. Sanjay Thumma, chef – VahChef

    5.  Nisha Madulika – Archana’s Kitchen

    6. Sanam Puri

    7. Shruti Anand – ShrutiArjunAnand

    8. Kanan Gill

    9. Ranjit Kumar

    10. Dr. Feel Good Vikram Yadav

     

    Business Insider’s article on Youtube,’ YouTube seems to be slipping, but it is actually well-positioned to take on the rise of Facebook, Vine, and Snapchat.

    Illustrating the power of YouTube – Dharavi  :

    Two boys, Fahim and Tauseef, started a website  http://bethelocaltoursandtravels.com/    to showcase Dharavi images of the various production units in that small space.  Intel created a video to showcase their success story & The tour has won the Certificate of Excellence on TripAdvisor.

     

    You can share your feedback at: [email protected]

    Facebook: https://www.facebook.com/webmarketingacademy

    Host : Suresh & Monica

    Editor  : Bharani 

    The post 053 : Meet The YouTube Champions in India appeared first on FIR Podcast Network.

    39 min
  • 053 : Meet The YouTube Champions in India
    Welcome to the 53rd episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy 
                                        Meet The YouTube Champions in India
    India is among the top five content countries for YouTube globally.
    According to Vidooly, in India, every month some 20,000 active YouTube channels upload 3.8 lakh videos, get 9.48 billion views and attract 1.1 crore new subscribers. The average Indian viewer spent 475 minutes watching 79 videos a month in 2015.
    YouTube Champions in India :
    1. Roshni Mukherjee – Examfear.com & on YouTube Channel
    2. Lilly Singh, also known as – SuperWoman
    3.  Sahil Khattar – Being Indian
    4. Sanjay Thumma, chef – VahChef
    5.  Nisha Madulika – Archana’s Kitchen
    6. Sanam Puri
    7. Shruti Anand – ShrutiArjunAnand
    8. Kanan Gill
    9. Ranjit Kumar
    10. Dr. Feel Good Vikram Yadav
     
    Business Insider’s article on Youtube,’ YouTube seems to be slipping, but it is actually well-positioned to take on the rise of Facebook, Vine, and Snapchat.
    Illustrating the power of YouTube – Dharavi  :
    Two boys, Fahim and Tauseef, started a website  http://bethelocaltoursandtravels.com/    to showcase Dharavi images of the various production units in that small space.  Intel created a video to showcase their success story & The tour has won the Certificate of Excellence on TripAdvisor.
     
    You can share your feedback at: [email protected]
    Facebook: https://www.facebook.com/webmarketingacademy
    Host : Suresh & Monica
    Editor  : Bharani 
    39 min
  • 052 : Instant content generation with live streaming

    We are all potential publishers today, generating content through live streaming.

                                             Instant content generation with live streaming 

    Welcome to the 52nd episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy

    read more :

     https://developers.facebook.com/docs/instant-articles

    https://live.fb.com/about/

    https://blab.im/

    http://michaelhyatt.com/

     

    You can share your feedback at: [email protected]

    Facebook: https://www.facebook.com/webmarketingacademy

    Host : Suresh & Sejal

    Editor  : Bharani 

    The post 052 : Instant content generation with live streaming appeared first on FIR Podcast Network.

    35 min
  • 052 : Instant content generation with live streaming
    We are all potential publishers today, generating content through live streaming.
                                             Instant content generation with live streaming 
    Welcome to the 52nd episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy
    read more :
     https://developers.facebook.com/docs/instant-articles
    https://live.fb.com/about/
    https://blab.im/
    http://michaelhyatt.com/
     
    You can share your feedback at: [email protected]
    Facebook: https://www.facebook.com/webmarketingacademy
    Host : Suresh & Sejal
    Editor  : Bharani 
    35 min
  • 051 : Content Saturation, H2H Connection, Social Media in India VS USA
    Suresh has some of the most important learning from Social Media Marketing World 2016 from some of the best marketers in the world.
    Welcome to the 51st episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy
    Pictures of Corporate Training :

     
    Pictures of Social Media Marketing World 2016:




    Snapchat for Insurance : http://digiday.com/brands/danish-brand-alka-sells-insurance-snapchat/


    Ann Hanley – Everyone Writes – http://annhandley.com/everybodywrites/

    Hubspot Fired CEO: http://www.betaboston.com/news/2015/07/29/hubspot-fires-marketing-chief-sanctions-ceo-over-incident-involving-book-about-the-company/ .

    more : http://www.slideshare.net/sureshbabutr/tfma-india-2012-conference-presentationssureshs-slides-on-web-marketing-analytics

     1. What are some of the most important learning from Social Media Marketing World 2016?
    2. Anything that in India have not been paying attention to?
    3. What was the general opinion / air around content marketing? We’ve been talking about how inbound marketing is the way to go but also how the world is becoming saturated with content. So how does one plan to beat this challenge?
    4. B2B marketers are now expected to learn from B2C marketers. Marketing is all about H2H or P2P. Did you see something similar at SMMW 2016?
    5. Among all the social media marketing channels, which was the one most talked about?
    6. What about mobile marketing? And omnichannel marketing?
    7. Measuring digital marketing ROI is still a challenge. Were there any conversations around that?
    8. Any new tools that can help marketers work better?
    9. In corporate training, How was the audience compared to what you see in India? What commonalities and differences ?
    10. What about work ethics – terms of payment, commitments, measurement models, etc.?
     
    You can share your feedback at: [email protected]
    Facebook: https://www.facebook.com/webmarketingacademy
    Host : Suresh & Monica
    43 min
  • 050 : Brands, Emotions, Campaigns & Jargons

    Yes ! Its 50th episode, The Unlimited mileage of having creative campaigns !


    Welcome to the 50th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy
                                        Brands, Emotions, Campaigns & Jargons



    How Dove did a magical job in making a commercial interesting enough to keep you hooked till the end & The Last selfie, A story on snapchat that created a significant impact on animal population at the risk of going extinct http://smallbiztrends.com/2015/12/best-viral-campaigns-2015.html






    How an unintentional rescue video of a kitten worked for GoPro https://www.entrepreneur.com/article/233207




    How westjet grabbed festive opportunity to surprise their passengers , How coca-cola tried to create a bond between Ind-Pak through sharing a coca-cola & How LG pranked  people in elevator which is nothing but dangerously real just to be unreal. https://www.youtube.com/watch?v=DWai4qCxr9s


    You can share your feedback at: [email protected]
    Facebook: https://www.facebook.com/webmarketingacademy
    Host : Suresh, mohak, Parikshith
    Editor  : Bharani 



    49 min
  • 049 : Walking towards the kitchen, but still on Mars!
    Explore the possibilities of marketing in the age of  VR & what it holds for the advertisers and brands !

                                     Walking towards the kitchen, but still on Mars

    Welcome to the 49th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy


    Read more :



    How marketers will react to virtual reality and how will the cross fit play in the consumer market ?
    http://adage.com/article/digitalnext/marketers-ruin-virtual-reality-ads/302878/





    How VR works ?
    http://www.wareable.com/vr/how-does-vr-work-explained


    How digital marketing will play a role in the world of VR?

     http://www.onmark.co.nz/2015/08/19/digital-marketing-virtual-reality.html


    You can share your feedback at: [email protected]
    Facebook: https://www.facebook.com/webmarketingacademy
    Host : Suresh, mohak, Parikshith
    Editor  : Bharani 

    22 min
  • 048 : Is your Biz mobile yet? Get started here !
    Smartphone penetration in India was at 23.9% in 2015. It accounted for 69.1% of total mobile traffic. Even though India is today the second largest market for smartphones in the world, after China, only a quarter or so of the population has access to smart devices. Add that factor to others such as the lack of internet infrastructure, mobile connectivity issues, and other problems that plague our country, people think mobile marketing is not a major medium to consider. We believe they’re wrong. And We will tell you why.
    Last week, we shared some hidden gems for SEO. This week, we are talking about some of the top resources for mobile marketers.
    Welcome to the 48th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy
    Is your Biz mobile yet ? Get started here !
    1.The Mobile Playbook
    2. the Mobile friendly test & more
    3. http://www.mobilemarketer.com/ & Mobile Commerce Daily
    4. Mobile Marketing Engine
    5. http://www.mobilefriendly.org/
    6. http://www.tatango.com/
    7. Mobile Marketing Watch & http://mobilemarketingwatch.com/category/opinion-2/
    8. MMAF (Mobile Marketing Association Forum)
    9. Mobivity
    10. Marketing Profs
    11. https://www.thinkwithgoogle.com/collections/full-value- of-mobile.html
    12. lighthouseinsights.in ,
    Arpan Chatterjee On The Hindu’s Digital & Mobile Marketing Initiatives
    13.  IAMAI, Internet and Mobile Association of India
     
    Let’s talk more
    Smartphone penetration in India was at 23.9% in 2015
    India is today the second largest market for smartphones in the world, after China
    According to TRAI, country’s telecom regulator, India’s mobile phone subscriber base crested the 1 billion users mark in early 2016.
    In a Forbes report, one of the factors contributed to the fast paced adoption of mobile phones in India is the innovative use of mobile devices by Indians – one of which is the “missed call.”
    Missed call marketing campaign launched by the brand Hindustan Unilever in 2013 –
    25 min
  • 047 : Up your SEO skills, Learn from the best .
    How do you scale your website in its SEO efforts? Are you doing everything to rank on the first SERP ? How many resources do you allocate to drive organic traffic? Do you LOVE SEO? Do you HATE SEO? Do changes in search engine algorithms drive you crazy? Do you even believe in SEO? 
    So… let’s get started, shall we? We are running a series of podcasts on resources for digital marketers.  This week, we are talking about some of the top resources for SEO analysts.
    Yes, good old trusty SEO .
                                             Up your SEO skills, Learn from the best .
    Welcome to the 47th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy
    1) For Google, you head to Google Webmaster Guidelines,    
    Bing has a similar set of guidelines – Bing Webmaster Guidelines,
    Yahoo has its Content Guidelines too .
    2) History of SEOMoz https://moz.com/blog/the-history-of-seomoz
     Open Site Explorer  http://www.opensiteexplorer.org/
     Keyword Difficulty tool https://moz.com/keyword-difficulty/
     SEOmoz  https://moz.com/seo-toolbar
     Search Engine Land http://searchengineland.com/
     Search Engine Journal – an article on Content Marketing for Ecommerce penned by Tony Messer on SEJ https://www.searchenginejournal.com/master-e-commerce-content-marketing/160130/
    SEJ summit  https://www.searchenginejournal.com/sejsummit2016/chicago/?utm_source=sej&utm_medium=sidebar&utm_campaign=save125
     SEO Round Table – offers advanced SEO knowledge.
    April 2016 Webmaster Report  https://www.seroundtable.com/april-2016-google-webmaster-report-21885.html
    SEOByThe Sea
    Google Webmaster Central
    Webmaster Central YT channel
    3) Top people to follow for SEO:
    Rand Fishkin CEO of MOZ,
       Check out his Whiteboard Friday videos
    Matt Cutts, Head of Google Web Spam Team.
      http://www.theshortcutts.com/  where a group of smart people have condensed every Matt Cutts video from 2009 into Q&A format that’ll get you the answer straight, to the point. It has Cutt’s videos till 2014.
     Danny Sullivan, a search engine guru, founding editor of Search Engine Land, http://searchengineland.com/
    SMX: Search Marketing Expo Conference Series. http://searchmarketingexpo.com/
     Aaron Wall, Founder SEO Book, http://www.seobook.com/ a blog on SEO.
    Check out his post on SEO is dead,
    36 min

About Digital India

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News and trends on social and digital media from the world’s second most populous country.