Thank you for tuning in to episode 3 of The CUInsight Network, with your host, Randy Smith, co-founder of CUInsight.com. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.

My guest on today's show is Joe Salesky, the CEO of CRMNEXT. Joe sums up what CRMNEXT is in two words; “Relationship Multipliers.” They assist credit unions in ‘simplifying the work’ by enhancing the member experience and increasing productivity, profitability and innovation within the credit union. 

Listen in as Joe shares his journey into the credit union industry. From being a handy person and enjoying the fulfillment of crafting to discovering the endless possibilities of creating with technology. Joe explains how his team works with credit unions to eliminate barriers between humans and digital channels, and what that looks like when integrated with some of the most common industry databases. 

Joe shares the importance of employees not only being a member’s financial advisor, but using the credit union’s systems to offer some assistance across the board; with front-end and back-end communication. He explains that this will make the member experience seamless and more willing to reduce their share-of-wallet and become loyal to a specific institution. 

In the rapid-fire questions, we find out that Joe enjoys candles and his most recent quarantine purchase was a bluetooth lighter. When Joe thinks of success, he thinks of Elon Musk and his ability to use technology to create simple solutions for hard problems. Enjoy my conversation with Joe!

 Find the full show notes on cuinsight.com

How to find Joe:
Joe Salesky, CEO of CRMNEXT
[email protected]
www.crmnext.com
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