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Today, I dive into email marketing, explaining its value for online businesses. I share about popular platforms like Mailchimp and Substack, the pros and cons of email marketing, and actionable strategies to grow your email list from scratch.

💬 In This Episode, You'll Learn:

• Benefits of email marketing. 
• Different platforms to use for email marketing. 
• Why it’s better to focus on quality over quantity. 
• How to nurture your audience once they’ve signed up for your email list. 
  
  

🔥 Key Takeaways:

• Understand what email marketing is and why it’s crucial for businesses.
• Explore popular email marketing platforms like Mailchimp, ConvertKit, and Substack.
• Learn the pros, such as high ROI and direct communication, and cons, like deliverability issues.
• Discover actionable strategies to grow your email list, including lead magnets and sign-up forms.
• Focus on building a quality, engaged email list for better results.

📌 Resources Mentioned:

• 💻 Apply for One-on-One Coaching
• 💻 Sign up for this podcast’s email list!
• 📧 Email Heidy with questions: [email protected]

✨ Connect with Heidy:

• Instagram: @coachingwithheidy
• Website: https://www.coachheidy.com/  
• Sign up for the podcast Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina entrepreneur ready to own her digital space.

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In this episode, I dive into the world of social media marketing, discussing the pros and cons of various platforms like TikTok, Instagram, Facebook, X (formerly Twitter), Threads, and LinkedIn. I share personal experiences and provide insights into choosing the right platform for your target audience and business goals.

💬 In This Episode, You'll Learn:

• Different Social Media Platforms
• Pros and Cons of Each Platform
• Choosing the Right Platform for Your Business
  
  

🔥 Key Takeaways:

• Understand the unique content styles and algorithms of TikTok, Instagram, Facebook, X, Threads, and LinkedIn.
• Identify which social media platforms align best with your target audience and business objectives.
• Balance social media engagement with mental well-being, recognizing the potential for comparison and addiction.
• Leverage platforms like Threads for organic engagement and community building.
• Utilize LinkedIn for professional networking, B2B marketing, and sharing industry insights.

📌 Resources Mentioned:

• 💻 Apply for One-on-One Coaching
• 💻 Grab the How to Start and Make Money from Blogging Workbook
• 📥 Download the $27 Online Business Starter Workbook
• 📧 Email Heidy with questions: [email protected]

✨ Connect with Heidy:

• Instagram: @coachingwithheidy
• Website: https://www.coachheidy.com/  
• Sign up for the podcast Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina entrepreneur ready to own her digital space.

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In this episode, I teach all things SEO for Latinas! By providing actionable strategies to optimize blog posts for higher search engine rankings. Learn how to do keyword research, optimize your blog posts for SEO, and improve user experience to drive organic traffic and achieve your business goals. This episode is a must-listen for Latina entrepreneurs looking to boost their online presence.

💬 In This Episode, You'll Learn:

• What is SEO!
• How to Format Your Blog Posts for SEO!
• All the aspects needed for your website & blog posts to rank on Google!
• How to create a user-friendly experience for your audience when they visit your website!

🔥 Key Takeaways:

• Conduct keyword research using tools like WordStream, Google Trends, and Wordtracker to identify popular search terms.
• Create high-quality, long-form content (minimum 1000 words) that directly answers audience questions and provides value, while avoiding plagiarism.
• Optimize user experience by ensuring your website is easy to navigate, mobile-friendly, accessible, and loads quickly; use PageSpeed Insights to check website speed.
• Build backlinks by linking to credible external sources and creating valuable content that other websites will want to link to; monitor your domain authority (DA) using Moz.
• Format blog posts for SEO by using header tags (H1, H2, H3), breaking up paragraphs, including images with alt tags, and ending with a clear call to action.

📌 Resources Mentioned:

• 💻 Apply for One-on-One Coaching
• 💻 Grab the How to Start and Make Money from Blogging Workbook
• 📥 Download the $27 Online Business Starter Workbook
• 📧 Email Heidy with questions: [email protected]

✨ Connect with Heidy:

• Instagram: @coachingwithheidy
• Website: https://www.coachheidy.com/  
• Sign up for the podcast Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina entrepreneur ready to own her digital space.

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We are in the different aspects of digital marketing series, and in this episode, I’m breaking down one of the most powerful tools for building your online brand—a blog. Despite what you may have heard, blogging is not dead. In fact, it’s still one of the best ways to build authority, drive traffic, and create passive income.

I walk you step-by-step through how to start your own blog, from choosing a niche and buying a domain, to creating valuable content and exploring different monetization methods. Whether you’re brand new or have been considering starting a blog for a while, this episode will give you the clarity and confidence to finally get started.

💬 In This Episode, You'll Learn:

• Why a blog is an asset you own (unlike social media)
• The benefits of blogging, including evergreen content that works for you long-term
• How to choose your niche and get your blog set up
• The must-have structure for every blog post (SEO-friendly format)
• Five ways to make money from your blog: ads, affiliate marketing, digital products, services, and sponsorships

🔥 Key Takeaways:

• Blogging is an asset!
• Blogging is a powerful tool for building your online business and brand.
• Don't use the excuse that you’re not a good writer - AI can help you! 
• Think of blogging as faceless marketing! 

📌 Resources Mentioned:

• 💻 Apply for One-on-One Coaching
• 💻 Grab the How to Start and Make Money from Blogging Workbook
• 📥 Download the $27 Online Business Starter Workbook
• 📧 Email Heidy with questions: [email protected]

✨ Connect with Heidy:

• Instagram: @coachingwithheidy
• Website: https://www.coachheidy.com/  
• Sign up for the podcast Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina entrepreneur ready to own her digital space.

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Starting an online business takes more than passion—it requires investment. And not just money, but time, energy, and personal growth. In this episode of Digital Marketing 101 for Latinas, I open up about all the investments I’ve made since stepping into the online world—from my very first freelance writing bundle to coaching programs, conferences, internships, and even the mental health work that has kept me grounded.

I also share the lessons I’ve learned about knowing when to invest in group coaching versus one-on-one coaching, the importance of networking, and why personal development goes hand in hand with entrepreneurship.

Whether you’re just starting out or wondering if you should take the leap into hiring a coach, this episode will give you an honest behind-the-scenes look at what it really costs to build a sustainable business.

💬 In This Episode, You'll Learn:

• Why building an online business costs both time and money (and which is harder to give).
• The very first investment I made that changed my path as a writer.
• How internships gave me priceless experience and industry connections.
• Why conferences and networking events remain some of my favorite ways to grow.
• The difference between group coaching and one-on-one coaching—and how to know which is best for you.
• Why personal development is just as important as business development.
• The statistics that reveal why fewer women entrepreneurs reach six figures and what that means for us as Latinas.
  
  

🔥 Key Takeaways:

• Every investment matters, even the ones that don’t show an immediate return.
• Personal development and business success are inseparable—you can’t have one without the other.
• Hiring a coach helps you avoid unnecessary mistakes and accelerates your growth.
• Entrepreneurship can feel lonely, but you don’t have to do it alone.

📌 Resources Mentioned:

• 💻 Apply for One-on-One Coaching
• 💻 Join UBC + Get 3 Months of Free Coaching
• 📥 Download the $27 Online Business Starter Workbook
• 📧 Email Heidy with questions: [email protected]

✨ Connect with Heidy:

• Instagram: @coachingwithheidy
• Website: https://www.coachheidy.com/  
• Sign up for the podcast Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina entrepreneur ready to own her digital space.

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In this episode of Digital Marketing 101 for Latinas, Heidy De La Cruz breaks down exactly what kind of online business coach she is, who she works with, and how she helps Latinas start and grow their online businesses to create a life of freedom and break generational cycles.

Heidy walks listeners through the different coaching and learning options she offers — from private one-on-one coaching, to the Ultimate Branding Course (UBC) with her three-month free coaching bonus, to her $27 workbook for getting started right away.

She emphasizes the importance of action, accountability, and mindset in achieving business success, and explains why she uses an application process for one-on-one coaching to ensure the right fit. Heidy also highlights the flexibility in her programs to match your learning style and business goals, whether you want to launch a course, sell digital products, start a podcast, or grow a YouTube channel.

💬 In This Episode, You'll Learn:

• The different coaching packages and resources Heidi offers for Latina entrepreneurs
• Why she focuses on working with action-takers ready to break generational cycles
• How her coaching approach blends mindset work, goal-setting, and marketing strategy
• The benefits of choosing the right learning style for your business journey
• How to upgrade from one program to another as your business grows
  
  

🔥 Key Takeaways:

• Coaching is a partnership — you must be ready to take consistent action to see results.
• Mindset is as important as strategy — Heidy helps clients overcome limiting money and success beliefs.
• One size doesn’t fit all — choose the coaching or course format that works best for your learning style.
• Accountability matters — Heidy offers ongoing text support and check-ins for one-on-one clients.
• There’s a starting point for everyone — from a $27 workbook to complete private coaching.
  
  

📌 Resources Mentioned:

• 💻 Apply for One-on-One Coaching
• 💻 Join UBC + Get 3 Months of Free Coaching
• 📥 Download the $27 Online Business Starter Workbook
• 📧 Email Heidy with questions: [email protected]

Next episode: Heidy shares all the investments she’s made in coaching, courses, and digital products — and what she’s learned from each one.

✨ Connect with Heidy:

• Instagram: @coachingwithheidy
• Website: https://www.coachheidy.com/  
• Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina entrepreneur ready to own her digital space.

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Today, Heidy De La Cruz dives into why she chose the Ultimate Branding Course (UBC), how it’s helped her grow, and why mindset is the foundation for success in the online business world.

Heidy shares her personal journey — from taking a much-needed break from social media in 2024 for healing, to reigniting her passion for coaching Latinas in starting their own online businesses. You’ll hear what makes UBC stand out, the key strategies it teaches, and how it inspired her to launch this very podcast.

She also talks about the importance of sharing your unique story to connect with your audience, why authenticity sells, and how UBC’s structure and resources make implementing strategies simple and effective.

Plus, Heidy reveals her special offer — three months of free coaching when you join UBC through her affiliate link — to help you navigate the course and start your business strong.

💬 In This Episode, You'll Learn:

• Why mindset is crucial when launching your online business
• How the UBC course breaks down strategies for Instagram, TikTok, YouTube, and more
• The power of sharing your personal story in marketing
• Key features that make UBC different from other digital marketing courses
• How Heidy is using UBC strategies to grow her podcast and brand

🔥 Key Takeaways:

• Mindset is the foundation of any successful business — UBC addresses this first.
• Your story is your superpower — authenticity attracts the right clients.
• Short, clear lessons make it easier to take action without overwhelm.
• Affiliate marketing within UBC offers high earning potential.
• One-on-one guidance can help you apply the strategies faster and with confidence.

📌 Resources Mentioned:

• 💻 Join UBC + Get 3 Months of Free Coaching
• 📥 Download the Free “What is UBC” Preview
• 📧 Email me with questions: [email protected]

If you’re ready to build an online business, market it with confidence, and share your unique story, the Ultimate Branding Course might be the next step you’ve been looking for.

✨ Connect with Heidy:

• Instagram: @coachingwithheidy
• Website: https://www.coachheidy.com/  
• Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina entrepreneur ready to own her digital space.

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In this episode, Heidy sets the record straight on what digital marketing truly means — and why it’s more than just reselling a course. She also opens up about how she realized she’s been a digital marketer for over a decade (even before she called herself one) and shares the very first digital product she ever created.

💬 In This Episode, You'll Learn:

• The real definition of digital marketing (hint: it’s not just affiliate links and resale rights)
  
  
• Why digital marketing has been misunderstood and misrepresented lately
  
  
• Heidy’s journey into digital marketing — from blogging in 2014 to podcasting, coaching, and selling digital and physical products
  
  
• A behind-the-scenes look at the first digital product she ever sold
  
  
• How AI tools like Gemini and ChatGPT helped Heidy see herself clearly as a digital marketer
  
  
• The mindset shift that inspired this podcast and her coaching offers
  
  

🔥 Key Takeaways:

• If you're creating content, selling products, using email marketing, social media, or podcasting — you are already using digital marketing
  
  
• You don’t need to resell someone else’s course to be a digital marketer — you can build your own path based on your strengths and experiences
  
  
• Digital marketing includes: SEO, blogging, social media, affiliate marketing, podcasting, and more
  
  
• Don’t wait for validation — own your title and your experience

📌 Resources Mentioned:

• ✅ How to Start Your Online Business Checklist for Latinas
  
  
• 🎯 Digital Marketing 101 Mini-Course – Discover which strategy is best for your goals and audience
  
  
• 💻 Join My Email List – Get new episodes + tips delivered every Thursday
  
  
• 🛍️ Visit My Stan Store – Access all resources in one place

✨ Connect with Heidy:

• Instagram: @coachingwithheidy
• Website: https://www.coachheidy.com/  
• Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina entrepreneur ready to own her digital space.

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WELCOME TO DIGITAL MARKETING 101 FOR LATINAS PODCAST!

In this premiere episode, Heidy De La Cruz shares her heart behind launching Digital Marketing 101 for Latinas. A passionate storyteller, 2x award-winning podcast host, and digital entrepreneur, Heidy introduces listeners to her personal journey and what they can expect from this empowering new show created specifically for Latinas looking to build and grow online businesses.

💬 In This Episode, You'll Hear:

• Why Heidy created this podcast and what inspired her to launch a solo show
• Her 10+ years of experience in the online space—blogging, podcasting, selling digital products, and more
• How her healing journey led to a renewed sense of purpose
• What digital marketing truly means (spoiler: it’s not just resell-rights courses!)
• The types of topics you can expect moving forward: SEO, blogging, podcasting, affiliate marketing, and building a freedom-based online business
• Why it’s okay to take a non-traditional path and break generational cycles

🔥 Key Takeaways:

• You don’t have to follow the traditional route — your story and your business can be uniquely yours.
• Digital marketing is simply promoting your business online, and there are many ways to do it authentically.
• With the right guidance and a willingness to try new things, Latinas can build thriving online businesses.
• This show will be the go-to resource for tips, tools, and mindset support for Latina entrepreneurs.

✨ Connect with Heidy:

• Instagram: @coachingwithheidy
• Website: https://www.coachheidy.com/ 
• Newsletter: https://mailchi.mp/8625522168ea/digital-marketing-101-for-latinas-podcast-newsletter 

🎧 Be sure to subscribe so you don’t miss future episodes, and leave a review to help other Latinas find this empowering resource!

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Welcome to the go-to podcast for purpose-driven Latinas ready to launch and grow their online businesses with confidence and clarity. I’m Heidy De La Cruz — writer, award-winning podcaster, and online business coach on a mission to help you build a life of freedom, wealth, and impact by turning your ideas into income.

Here, I talk about online marketing strategies, authentic content creation, building a brand that feels aligned, and overcoming the mindset blocks that hold first-gen entrepreneurs back. Whether you're just starting or ready to grow, you’ll get real talk, step-by-step tips, inspiring stories, and the encouragement you need to take action — all from someone who understands your journey.

If you’re a Latina ready to break generational cycles and create your own table, this podcast is for you.
Let’s build your dream — juntas.

Con Amor, Heidy :)