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Digital Marketing Dive
Digital Marketing Dive episodes
- SNIPPET EPISODE- 80% of all ads get ignored?!? Only if your ad sucks...A report came out that said 80% of all ads online get ignored. Shawn walks you through how to create ads that get noticed in today’s snippet episode.---Send in a voice message: https://anchor.fm/digital-marketing-dive/messageSupport this podcast: https://anchor.fm/digital-marketing-dive/support5 min
- SNIPPET EPISODE- 80% of all ads get ignored?!? Only if your ad sucks...
A report came out that said 80% of all ads online get ignored. Shawn walks you through how to create ads that get noticed in today’s snippet episode.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
7 min - Episode 8 – Facebook and Instagram For Your BusinessHey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.We have a great episode for you today.Today we’re going to talk about using Facebook and Instagram for your business.Business Page vs. Personal Page used for BusinessReach is a major concern: Facebook put up a lot of roadblocks for organic reach for business pages. (Promoting paying for ads… hoooowwww convenient…)Boosting posts“Boost” vs. A Straight Up AdLikely a rant here… lol… I (Shawn) HATE boosted postsShhhh don’t tell him Seth boosted the episode 5 post.FB and IG storiesSponsored Posts on IGDone in same platform as Facebook ads, however, the audience on FB is different from audience on IG, and the ad content should be treated as suchGreat video from social media pro Sunny Lenarduzzi on her Instagram tricks. Some really good ideas: https://youtu.be/anPgxACGPLEThis week we’re going to try something different. Instead of our WordPress plugin picks. We’re doing general apps and sites that intrigue us.Shawn: Workflowy - Powerful AF for helping keep Sh*t organizedSeth: Planoly - Has a free basic plan with some limitations, but a neat way to plan out your Instagram account.Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/So that’s it. It’s been fun! See you on the flip side!---Send in a voice message: https://anchor.fm/digital-marketing-dive/messageSupport this podcast: https://anchor.fm/digital-marketing-dive/support0 min
- Episode 8 - Facebook and Instagram For Your Business
Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.
We have a great episode for you today.
Today we’re going to talk about using Facebook and Instagram for your business.
- Business Page vs. Personal Page used for Business
- Reach is a major concern: Facebook put up a lot of roadblocks for organic reach for business pages. (Promoting paying for ads… hoooowwww convenient…)
- Boosting posts
- “Boost” vs. A Straight Up Ad
- Likely a rant here… lol… I (Shawn) HATE boosted posts
- Shhhh don’t tell him Seth boosted the episode 5 post.
- FB and IG stories
- Sponsored Posts on IG
- Done in same platform as Facebook ads, however, the audience on FB is different from audience on IG, and the ad content should be treated as such
- Great video from social media pro Sunny Lenarduzzi on her Instagram tricks. Some really good ideas: https://youtu.be/anPgxACGPLE
This week we’re going to try something different. Instead of our WordPress plugin picks. We’re doing general apps and sites that intrigue us.
Shawn: Workflowy - Powerful AF for helping keep Sh*t organized
Seth: Planoly - Has a free basic plan with some limitations, but a neat way to plan out your Instagram account.
Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/
So that’s it. It’s been fun! See you on the flip side!
---Send in a voice message: https://anchor.fm/digital-marketing-dive/messageSupport this podcast: https://anchor.fm/digital-marketing-dive/support16 min - Episode 8 - Facebook and Instagram For Your Business
Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.
We have a great episode for you today.
Today we’re going to talk about using Facebook and Instagram for your business.
- Business Page vs. Personal Page used for Business
- Reach is a major concern: Facebook put up a lot of roadblocks for organic reach for business pages. (Promoting paying for ads… hoooowwww convenient…)
- Boosting posts
- “Boost” vs. A Straight Up Ad
- Likely a rant here… lol… I (Shawn) HATE boosted posts
- Shhhh don’t tell him Seth boosted the episode 5 post.
- FB and IG stories
- Sponsored Posts on IG
- Done in same platform as Facebook ads, however, the audience on FB is different from audience on IG, and the ad content should be treated as such
- Great video from social media pro Sunny Lenarduzzi on her Instagram tricks. Some really good ideas: https://youtu.be/anPgxACGPLE
This week we’re going to try something different. Instead of our WordPress plugin picks. We’re doing general apps and sites that intrigue us.
Shawn: Workflowy - Powerful AF for helping keep Sh*t organized
Seth: Planoly - Has a free basic plan with some limitations, but a neat way to plan out your Instagram account.
Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/
So that’s it. It’s been fun! See you on the flip side!
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
18 min - Episode 7 – E-Commerce and SEOHey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.We have a great episode for you today.Today we’re going to talk about a topic that is near and dear to his royal highness’ heart... E-Commerce and SEO.What makes E-Commerce and SEO a different beast than regular optimization of a non-commerce site?Three words…Tech-Ni-CalCrawlability, Canonicalization, Pagination, etc.Optimize Your Meta Titles, Descriptions, and H1’sAll on different levels - Content/Category/ProductYour URLs MUST be human readable.If you have a bunch of “gobbledygook” in the URLs it will hurt you in the rankings.Write unique product titles and descriptionsDUplicate content is still duplicate contentKeyword rich content is still neededRant possibility: People say SEO is dead for ecommerce… “It doesn’t work”... in reality, laziness is what doesn’t work.CanonicalizationShawn… enlighten us.Focus on ranking individual product and category pages for less competitive termsA saturated market for direct match termsFind Long‐Tail and Related Keyword VariationsNeed SSL (HTTPS) sitewide. You should have this regardless.An XML sitemap is keyDifference between Sitemap and Sitemap index?Look at your competition and what they are ranking for.Look at the pages they are ranking for…20/180 PrincipleUse Schema.org to mark up your site with schema tags to make the site that much more user and bot friendlyStart with Brands, Contact Info, ReviewsGreat resource, but highlights their tool is Ahref’s article on this topic.As you know both Shawn and I are big WordPress CMS fans. We’re going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here’s our picks this week:Shawn: Classic Editor - Get rid of the that pesky Gutenberg!Seth: MainWP - This is a great plugin that allows you to setup a quick way to update all your customers’ sites in one swoop.E-Commerce Related Pick: WP SEO Structured Data Schema ProWell that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/So that’s it. It’s been fun! See you on the flip side!---Send in a voice message: https://anchor.fm/digital-marketing-dive/messageSupport this podcast: https://anchor.fm/digital-marketing-dive/support0 min
- Episode 7 - E-Commerce and SEO
Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.
We have a great episode for you today.
Today we’re going to talk about a topic that is near and dear to his royal highness’ heart... E-Commerce and SEO.
- What makes E-Commerce and SEO a different beast than regular optimization of a non-commerce site?
- Three words…
- Tech-
- Ni-
- Cal
- Crawlability, Canonicalization, Pagination, etc.
- Optimize Your Meta Titles, Descriptions, and H1’s
- All on different levels - Content/Category/Product
- Your URLs MUST be human readable.
- If you have a bunch of “gobbledygook” in the URLs it will hurt you in the rankings.
- Write unique product titles and descriptions
- DUplicate content is still duplicate content
- Keyword rich content is still needed
- Rant possibility: People say SEO is dead for ecommerce… “It doesn’t work”... in reality, laziness is what doesn’t work.
- Canonicalization
- Shawn… enlighten us.
- Focus on ranking individual product and category pages for less competitive terms
- A saturated market for direct match terms
- Find Long‐Tail and Related Keyword Variations
- Need SSL (HTTPS) sitewide. You should have this regardless.
- An XML sitemap is key
- Difference between Sitemap and Sitemap index?
- Look at your competition and what they are ranking for.
- Look at the pages they are ranking for…
- 20/180 Principle
- Use Schema.org to mark up your site with schema tags to make the site that much more user and bot friendly
- Start with Brands, Contact Info, Reviews
- Great resource, but highlights their tool is Ahref’s article on this topic.
As you know both Shawn and I are big WordPress CMS fans. We’re going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here’s our picks this week:
Shawn: Classic Editor - Get rid of the that pesky Gutenberg!
Seth: MainWP - This is a great plugin that allows you to setup a quick way to update all your customers’ sites in one swoop.
E-Commerce Related Pick: WP SEO Structured Data Schema Pro
Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/
So that’s it. It’s been fun! See you on the flip side!
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
34 min - Episode 7 - E-Commerce and SEO
Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.
We have a great episode for you today.
Today we’re going to talk about a topic that is near and dear to his royal highness’ heart... E-Commerce and SEO.
- What makes E-Commerce and SEO a different beast than regular optimization of a non-commerce site?
- Three words…
- Tech-
- Ni-
- Cal
- Crawlability, Canonicalization, Pagination, etc.
- Optimize Your Meta Titles, Descriptions, and H1’s
- All on different levels - Content/Category/Product
- Your URLs MUST be human readable.
- If you have a bunch of “gobbledygook” in the URLs it will hurt you in the rankings.
- Write unique product titles and descriptions
- DUplicate content is still duplicate content
- Keyword rich content is still needed
- Rant possibility: People say SEO is dead for ecommerce… “It doesn’t work”... in reality, laziness is what doesn’t work.
- Canonicalization
- Shawn… enlighten us.
- Focus on ranking individual product and category pages for less competitive terms
- A saturated market for direct match terms
- Find Long‐Tail and Related Keyword Variations
- Need SSL (HTTPS) sitewide. You should have this regardless.
- An XML sitemap is key
- Difference between Sitemap and Sitemap index?
- Look at your competition and what they are ranking for.
- Look at the pages they are ranking for…
- 20/180 Principle
- Use Schema.org to mark up your site with schema tags to make the site that much more user and bot friendly
- Start with Brands, Contact Info, Reviews
- Great resource, but highlights their tool is Ahref’s article on this topic.
As you know both Shawn and I are big WordPress CMS fans. We’re going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here’s our picks this week:
Shawn: Classic Editor - Get rid of the that pesky Gutenberg!
Seth: MainWP - This is a great plugin that allows you to setup a quick way to update all your customers’ sites in one swoop.
E-Commerce Related Pick: WP SEO Structured Data Schema Pro
Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/
So that’s it. It’s been fun! See you on the flip side!
---Send in a voice message: https://anchor.fm/digital-marketing-dive/messageSupport this podcast: https://anchor.fm/digital-marketing-dive/support33 min - Snippet … Being a connector…My thoughts on being a connector and not only connecting people to benefit yourself, but others as well.---Send in a voice message: https://anchor.fm/digital-marketing-dive/messageSupport this podcast: https://anchor.fm/digital-marketing-dive/support0 min
- Snippet ... Being a connector...My thoughts on being a connector and not only connecting people to benefit yourself, but others as well.---Send in a voice message: https://anchor.fm/digital-marketing-dive/messageSupport this podcast: https://anchor.fm/digital-marketing-dive/support2 min
About Digital Marketing Dive
From the publisher's feed
The Digital Marketing Dive podcast is a interview podcast about digital marketing. Every month we talk about the latest happenings in the digital marketing space.