Digital Marketing Dive

Digital Marketing Dive

By Seth Goldstein & FriendsBusinessEntrepreneurshipMarketing
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Digital Marketing Dive episodes

  • Episode 4 – Why Is My SEO Not Working?
    Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn, of Shawn Swaim Consulting.
    We have a great episode for you today.
    Topic: 
    Why your site and SEO campaign isn’t working (reference: https://searchenginewatch.com/2019/02/25/ten-reasons-seo-campaign-not-working/)
    Why SEO and Digital Marketing isn’t something you necessarily want to offshore and do on the cheap
    Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!
    So that’s it. It’s been fun! See you on the flip side!
    ---
    Send in a voice message: https://anchor.fm/digital-marketing-dive/message
    Support this podcast: https://anchor.fm/digital-marketing-dive/support
    0 min
  • Episode 4 - Why Is My SEO Not Working?

    Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn, of Shawn Swaim Consulting.

    We have a great episode for you today.

    Topic: 

    Why your site and SEO campaign isn’t working (reference: https://searchenginewatch.com/2019/02/25/ten-reasons-seo-campaign-not-working/)

    Why SEO and Digital Marketing isn’t something you necessarily want to offshore and do on the cheap

    Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

    So that’s it. It’s been fun! See you on the flip side!

    ---
    Send in a voice message: https://anchor.fm/digital-marketing-dive/message
    Support this podcast: https://anchor.fm/digital-marketing-dive/support
    29 min
  • Episode 4 - Why Is My SEO Not Working?

    Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn, of Shawn Swaim Consulting.

    We have a great episode for you today.

    Topic: 

    Why your site and SEO campaign isn’t working (reference: https://searchenginewatch.com/2019/02/25/ten-reasons-seo-campaign-not-working/)

    Why SEO and Digital Marketing isn’t something you necessarily want to offshore and do on the cheap

    Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

    So that’s it. It’s been fun! See you on the flip side!


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    31 min
  • Episode 3 – The ROI of Digital Marketing (Long term vs. Immediate)
     
    Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.
    We have a great episode for you today.
    The ROI of Digital Marketing (Long term vs. Immediate)
    Different types of Digital Marketing have different types of metrics to track
    SEO
    PPC
    Email
    Social Media
    What KPI’s to look for
    “Vanity” and Cold hard results
    “Follows” vs. Leads
    “You can’t cash Facebook likes” - Frank Kern
    Setting expectations
    Giving efforts enough time to generate results
    Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!
    So that’s it. It’s been fun! See you on the flip side!
    ---
    Send in a voice message: https://anchor.fm/digital-marketing-dive/message
    Support this podcast: https://anchor.fm/digital-marketing-dive/support
    0 min
  • Episode 3 - The ROI of Digital Marketing (Long term vs. Immediate)

    Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.

    We have a great episode for you today.

    • The ROI of Digital Marketing (Long term vs. Immediate)
    • Different types of Digital Marketing have different types of metrics to track
    • SEO
    • PPC
    • Email
    • Social Media
    • What KPI’s to look for
    • “Vanity” and Cold hard results
    • “Follows” vs. Leads
    • “You can’t cash Facebook likes” - Frank Kern
    • Setting expectations
    • Giving efforts enough time to generate results

      • Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

      So that’s it. It’s been fun! See you on the flip side!


      Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

      24 min
    • Episode 3 - The ROI of Digital Marketing (Long term vs. Immediate)

       

      Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.

      We have a great episode for you today.

      • The ROI of Digital Marketing (Long term vs. Immediate)
        • Different types of Digital Marketing have different types of metrics to track
          • SEO
          • PPC
          • Email
          • Social Media
          • What KPI’s to look for
            • “Vanity” and Cold hard results
              • “Follows” vs. Leads
                • “You can’t cash Facebook likes” - Frank Kern
                • Setting expectations
                • Giving efforts enough time to generate results

                  • Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

                  So that’s it. It’s been fun! See you on the flip side!

                  ---
                  Send in a voice message: https://anchor.fm/digital-marketing-dive/message
                  Support this podcast: https://anchor.fm/digital-marketing-dive/support
                  22 min
                • Episode 2 – Common Small Biz mistakes in Web Design, SEO, Social Media, etc.
                  Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.
                  We have a great episode for you today. 
                  TOPIC: Common Small Biz mistakes in Web Design, SEO,  Social Media, etc.
                  Build a Website and people will automagically find you and start coming to your site. (Assuming that because you “exist” and think people *should* just find you because of that is ignorance.) Building on WordPress, though a great first step to getting found online, isn’t an instant cure to being found online. You still need a digital marketing plan and an optimization strategy.
                  Building a site on SquareSpace, Wix, Weeby et al might seem like a great start and a way to avoid paying a designer, but a lot more goes into a site design and development than just the looks. It’s more than skin deep. (Saving money today at the expense of leaving money on the table for the year).
                  Page builders offered by hosting platforms just plain suck and are impossible to optimized later. Don’t use them.
                  It’s a cliche but you need to allocate money to marketing to do marketing. There are quick and easy things you can do, but you need to focus on your core business not the marketing. Do what you’re good at and hire for the rest. In the end it will work out.
                  Be sure to check out Kylee Pedrosa Nutrition. She’s the best! 
                  And if there are any lawyers out there don’t sue us. (You’ll know what we’re talking about if you listen).
                  Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!
                  So that’s it. It’s been fun! See you on the flip side!
                  ---
                  Send in a voice message: https://anchor.fm/digital-marketing-dive/message
                  Support this podcast: https://anchor.fm/digital-marketing-dive/support
                  0 min
                • Episode 2 - Common Small Biz mistakes in Web Design, SEO, Social Media, etc.

                  Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.

                  We have a great episode for you today. 

                  TOPIC: Common Small Biz mistakes in Web Design, SEO,  Social Media, etc.

                  • Build a Website and people will automagically find you and start coming to your site. (Assuming that because you “exist” and think people *should* just find you because of that is ignorance.) Building on WordPress, though a great first step to getting found online, isn’t an instant cure to being found online. You still need a digital marketing plan and an optimization strategy.
                  • Building a site on SquareSpace, Wix, Weeby et al might seem like a great start and a way to avoid paying a designer, but a lot more goes into a site design and development than just the looks. It’s more than skin deep. (Saving money today at the expense of leaving money on the table for the year).
                  • Page builders offered by hosting platforms just plain suck and are impossible to optimized later. Don’t use them.
                  • It’s a cliche but you need to allocate money to marketing to do marketing. There are quick and easy things you can do, but you need to focus on your core business not the marketing. Do what you’re good at and hire for the rest. In the end it will work out.


                    • Be sure to check out Kylee Pedrosa Nutrition. She’s the best! 

                    And if there are any lawyers out there don’t sue us. (You’ll know what we’re talking about if you listen).

                    Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

                    So that’s it. It’s been fun! See you on the flip side!

                    ---
                    Send in a voice message: https://anchor.fm/digital-marketing-dive/message
                    Support this podcast: https://anchor.fm/digital-marketing-dive/support
                    21 min
                  • Episode 2 - Common Small Biz mistakes in Web Design, SEO, Social Media, etc.

                    Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.

                    We have a great episode for you today. 

                    TOPIC: Common Small Biz mistakes in Web Design, SEO, Social Media, etc.

                    • Build a Website and people will automagically find you and start coming to your site. (Assuming that because you “exist” and think people *should* just find you because of that is ignorance.) Building on WordPress, though a great first step to getting found online, isn’t an instant cure to being found online. You still need a digital marketing plan and an optimization strategy.
                    • Building a site on SquareSpace, Wix, Weeby et al might seem like a great start and a way to avoid paying a designer, but a lot more goes into a site design and development than just the looks. It’s more than skin deep. (Saving money today at the expense of leaving money on the table for the year).
                    • Page builders offered by hosting platforms just plain suck and are impossible to optimized later. Don’t use them.
                    • It’s a cliche but you need to allocate money to marketing to do marketing. There are quick and easy things you can do, but you need to focus on your core business not the marketing. Do what you’re good at and hire for the rest. In the end it will work out.


                      • Be sure to check out Kylee Pedrosa Nutrition. She’s the best! 

                      And if there are any lawyers out there don’t sue us. (You’ll know what we’re talking about if you listen).

                      Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

                      So that’s it. It’s been fun! See you on the flip side!


                      Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

                      23 min

                    About Digital Marketing Dive

                    From the publisher's feed

                    The Digital Marketing Dive podcast is a interview podcast about digital marketing. Every month we talk about the latest happenings in the digital marketing space.