Digital Marketing Dive

Digital Marketing Dive

By Seth Goldstein & FriendsBusinessEntrepreneurshipMarketing
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Digital Marketing Dive episodes

  • Snippet ... Being a connector...

    My thoughts on being a connector and not only connecting people to benefit yourself, but others as well.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    4 min
  • Episode 6 – Local SEO and Reputation Management
    Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.
    We have a great episode for you today.
    Today we’re going to talk about Local SEO and Reputation Management, how they relate and why each one is important.
    Local SEO Importance
    According to Google, 46% of searches now have a ‘local intent’.
    “Near Me” searches
    Using Google My Business and Bing Places to boost your business in the SERPs
    Different features on both platforms. Utilize them all
    Post snippets from your blog posts on GMB and link back to your site for more details
    Post offers on both platforms to entice potential customers to patronize your business
    Get those citations correct and uniform across as many directories as possible
    Moz Local/Bright Local are two services that can help you do this. Not terribly cheap though, but worth every penny.
    68% of consumers say they would stop using a local business if they found incorrect information in local directories.
    Do people use Bing for local searches?
    If they use the Edge browser on Windows 10 as their default and don’t change things, then yes.
    If they use Chrome, then they probably use Google
    Reputation Management Importance
    Reviews on places like Google, Bing, Trip Advisor, Yelp (ugh), and other sites help boost your rankings in local and regular search.
    Watching your reviews and responding to both negative and positive ones is key
    Tips on getting reviews from your customers
    As you know both Shawn and I are big WordPress CMS fans. We’re going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here’s our picks this week:
    Shawn: Really Simple SSL
    Seth: All In One WP Security - This locks down your WordPress site and keeps it secure from hackers.
    Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/
    So that’s it. It’s been fun! See you on the flip side!
    ---
    Send in a voice message: https://anchor.fm/digital-marketing-dive/message
    Support this podcast: https://anchor.fm/digital-marketing-dive/support
    0 min
  • Episode 6 - Local SEO and Reputation Management

    Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.

    We have a great episode for you today.

    Today we’re going to talk about Local SEO and Reputation Management, how they relate and why each one is important.

    • Local SEO Importance
    • According to Google, 46% of searches now have a ‘local intent’.
    • “Near Me” searches
    • Using Google My Business and Bing Places to boost your business in the SERPs
    • Different features on both platforms. Utilize them all
    • Post snippets from your blog posts on GMB and link back to your site for more details
    • Post offers on both platforms to entice potential customers to patronize your business
    • Get those citations correct and uniform across as many directories as possible
    • Moz Local/Bright Local are two services that can help you do this. Not terribly cheap though, but worth every penny.
    • 68% of consumers say they would stop using a local business if they found incorrect information in local directories.
    • Do people use Bing for local searches?
    • If they use the Edge browser on Windows 10 as their default and don’t change things, then yes.
    • If they use Chrome, then they probably use Google
    • Reputation Management Importance
    • Reviews on places like Google, Bing, Trip Advisor, Yelp (ugh), and other sites help boost your rankings in local and regular search.
    • Watching your reviews and responding to both negative and positive ones is key
    • Tips on getting reviews from your customers

      • As you know both Shawn and I are big WordPress CMS fans. We’re going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here’s our picks this week:

      Shawn: Really Simple SSL

      Seth: All In One WP Security - This locks down your WordPress site and keeps it secure from hackers.

      Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/

      So that’s it. It’s been fun! See you on the flip side!


      Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

      22 min
    • Episode 6 - Local SEO and Reputation Management

      Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.

      We have a great episode for you today.

      Today we’re going to talk about Local SEO and Reputation Management, how they relate and why each one is important.

      • Local SEO Importance
        • According to Google, 46% of searches now have a ‘local intent’.
        • “Near Me” searches
        • Using Google My Business and Bing Places to boost your business in the SERPs
          • Different features on both platforms. Utilize them all
            • Post snippets from your blog posts on GMB and link back to your site for more details
            • Post offers on both platforms to entice potential customers to patronize your business
            • Get those citations correct and uniform across as many directories as possible
              • Moz Local/Bright Local are two services that can help you do this. Not terribly cheap though, but worth every penny.
              • 68% of consumers say they would stop using a local business if they found incorrect information in local directories.
              • Do people use Bing for local searches?
                • If they use the Edge browser on Windows 10 as their default and don’t change things, then yes.
                • If they use Chrome, then they probably use Google
                • Reputation Management Importance
                  • Reviews on places like Google, Bing, Trip Advisor, Yelp (ugh), and other sites help boost your rankings in local and regular search.
                  • Watching your reviews and responding to both negative and positive ones is key
                  • Tips on getting reviews from your customers

                    • As you know both Shawn and I are big WordPress CMS fans. We’re going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here’s our picks this week:

                    Shawn: Really Simple SSL

                    Seth: All In One WP Security - This locks down your WordPress site and keeps it secure from hackers.

                    Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/

                    So that’s it. It’s been fun! See you on the flip side!

                    ---
                    Send in a voice message: https://anchor.fm/digital-marketing-dive/message
                    Support this podcast: https://anchor.fm/digital-marketing-dive/support
                    20 min
                  • Episode 5 – Feedback Is A Good Thing
                     Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.
                    We have a great episode for you today.
                    Why feedback is a good thing not a bad thing and you should encourage your customers to leave you reviews.
                    Feedback, both good and bad can help you improve your offerings for the better
                    Some ways to get feedback before your clients go public
                    Surveys
                    Google Forms
                    LimeSurvey
                    Survey Monkey
                    Make the surveys quick and no more than one page of questions. Aim for about 5 questions.
                    As you know both Shawn and I are big WordPress CMS fans. We’re going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here’s our picks this week:
                    Shawn: GTMETRIX - Pagespeed optimization from the people at GTMetrix on your WordPress site. There is both a free and paid version.
                    Seth: Yoast SEO - This plugin has both a free and premium version. Both are great, but the premium really helps you optimize your site for Google and the other search engines. The pro version even helps with those pesky 301 redirects.
                    Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/
                    So that’s it. It’s been fun! See you on the flip side!
                    ---
                    Send in a voice message: https://anchor.fm/digital-marketing-dive/message
                    Support this podcast: https://anchor.fm/digital-marketing-dive/support
                    0 min
                  • Episode 5 - Feedback Is A Good Thing

                    Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.

                    We have a great episode for you today.

                    • Why feedback is a good thing not a bad thing and you should encourage your customers to leave you reviews.
                    • Feedback, both good and bad can help you improve your offerings for the better
                    • Some ways to get feedback before your clients go public
                    • Surveys
                    • Google Forms
                    • LimeSurvey
                    • Survey Monkey
                    • Make the surveys quick and no more than one page of questions. Aim for about 5 questions.

                      • As you know both Shawn and I are big WordPress CMS fans. We’re going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here’s our picks this week:

                      Shawn: GTMETRIX - Pagespeed optimization from the people at GTMetrix on your WordPress site. There is both a free and paid version.

                      Seth: Yoast SEO - This plugin has both a free and premium version. Both are great, but the premium really helps you optimize your site for Google and the other search engines. The pro version even helps with those pesky 301 redirects.

                      Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/

                      So that’s it. It’s been fun! See you on the flip side!


                      Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

                      23 min
                    • Episode 5 - Feedback Is A Good Thing

                       Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.

                      We have a great episode for you today.

                      • Why feedback is a good thing not a bad thing and you should encourage your customers to leave you reviews.
                        • Feedback, both good and bad can help you improve your offerings for the better
                        • Some ways to get feedback before your clients go public
                          • Surveys
                            • Google Forms
                            • LimeSurvey
                            • Survey Monkey
                            • Make the surveys quick and no more than one page of questions. Aim for about 5 questions.

                              • As you know both Shawn and I are big WordPress CMS fans. We’re going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here’s our picks this week:

                              Shawn: GTMETRIX - Pagespeed optimization from the people at GTMetrix on your WordPress site. There is both a free and paid version.

                              Seth: Yoast SEO - This plugin has both a free and premium version. Both are great, but the premium really helps you optimize your site for Google and the other search engines. The pro version even helps with those pesky 301 redirects.

                              Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/

                              So that’s it. It’s been fun! See you on the flip side!

                              ---
                              Send in a voice message: https://anchor.fm/digital-marketing-dive/message
                              Support this podcast: https://anchor.fm/digital-marketing-dive/support
                              22 min

                            About Digital Marketing Dive

                            From the publisher's feed

                            The Digital Marketing Dive podcast is a interview podcast about digital marketing. Every month we talk about the latest happenings in the digital marketing space.