THEORETICAL RECAP Trello is a visual project management tool based on the Kanban method. The core principle is simple: work moves through columns (called lists) from left to right, representing stages of progress. Each unit of work is a card, which c...

Managing a digital marketing project requires organization, clarity, and the ability to track multiple tasks simultaneously. Whether you are running a social media campaign, preparing a content calendar, or coordinating a product launch, you need a s...

THEORETICAL RECAP In the previous lesson on basic security and password management, you discovered why weak or reused passwords are one of the leading causes of account compromise for professionals. A password manager is a dedicated application that ...

When you work in digital marketing, you handle a large number of online accounts: Google Workspace, social media platforms, advertising tools, analytics dashboards, email marketing software, and much more. Each of these accounts contains sensitive da...

THEORETICAL RECAP Google Drive is a cloud-based file storage and collaboration platform that allows you to create, organize, share, and access files from any device. In a professional digital marketing context, a well-structured Drive is not a luxury...

Google Workspace is a suite of cloud-based productivity tools developed by Google. It brings together a set of applications that allow you to create, store, share, and collaborate on documents, spreadsheets, presentations, and many other types of fil...

THEORETICAL RECAP Before diving into the practical work, let's establish a clear mental model. In digital marketing, your work environment is your foundation. Just as a craftsman keeps their tools organized and separate from personal belongings, a di...

Now that you have a solid understanding of what digital marketing is, the main channels available, and how a conversion funnel works, it is time to move from theory to practice. Before launching any campaign, analyzing any audience, or building any a...

THEORETICAL RECAP The conversion funnel (also called the marketing funnel) is a model that represents the journey a prospect takes from their very first contact with a brand all the way to becoming a customer — and potentially a loyal advocate. The c...

Now that you have a solid grasp of the key definitions of digital marketing and the main marketing channels, it is time to understand how these elements fit together into a structured process. This process is known as the conversion funnel. Understan...