In the previous activities, you set up your working environment, learned how to organize your projects in Trello, and started building your marketing knowledge around key concepts like value propositions and Key Performance Indicators. The next natur...

THEORETICAL RECAP Before diving into the practical exercise, let's consolidate the essential concepts you need to carry out this workshop confidently. The marketing funnel is a model that represents the customer journey from first contact with a bran...

In digital marketing, making decisions without data is like navigating without a map. To evaluate the effectiveness of a campaign, a website, or any digital action, professionals rely on Key Performance Indicators — commonly called KPIs. These are me...

THEORETICAL RECAP A value proposition is a clear, concise statement that explains how your product or service solves a specific problem, what benefits it delivers, and why a target customer should choose it over any competing alternative. It is not a...

A value proposition is one of the most fundamental concepts in digital marketing. Before launching any campaign, creating a website, or running a paid advertisement, every digital marketing professional must be able to clearly define and articulate w...

Welcome to this final step of the introduction chapter. You have already covered a lot of ground: you discovered Google Workspace tools such as Drive, Docs, and Sheets, you organized your digital workspace, you set up a password manager to protect yo...

**Theoretical Recap** In any project management tool like Trello, labels and deadlines are two of the most powerful features for keeping a team — or a solo operator — organized, focused, and on track. A label is a color-coded tag you assign to a card...

THEORETICAL RECAP Trello is a visual project management tool based on the Kanban method. The core principle is simple: work moves through columns (called lists) from left to right, representing stages of progress. Each unit of work is a card, which c...

Managing a digital marketing project requires organization, clarity, and the ability to track multiple tasks simultaneously. Whether you are running a social media campaign, preparing a content calendar, or coordinating a product launch, you need a s...

THEORETICAL RECAP In the previous lesson on basic security and password management, you discovered why weak or reused passwords are one of the leading causes of account compromise for professionals. A password manager is a dedicated application that ...