**Theoretical Recap** A SMART goal is a goal that is Specific (clearly defined, focused on one precise outcome), Measurable (quantified with a concrete figure), Achievable (realistic given your resources), Relevant (aligned with a broader strategic p...

Now that you have a solid understanding of what a Key Performance Indicator is, how to classify KPIs by family (acquisition, engagement, conversion), and how to link them to SMART goals, it is time to go one step further. Knowing how to name a KPI is...

In digital marketing, one of the most common mistakes made by beginners and even experienced practitioners is launching campaigns, creating content, or running advertisements without having clearly defined what success looks like. Acting without goal...

Now that you have explored why setting goals is essential in digital marketing, the next step is to understand how to set those goals correctly. Having a vague intention like 'I want more website visitors' or 'I want to grow on social media' is not e...

**Theoretical Recap** Before diving into the workshop, let's consolidate what you've learned. A SMART goal is a goal that meets five criteria: Specific (clearly defined, no ambiguity), Measurable (quantified with concrete indicators), Achievable (rea...

THEORETICAL RECAP Before diving into the workshop, let's consolidate what you have learned so far. A SMART goal is a goal that meets five criteria: Specific (clearly defined, focused on a precise outcome), Measurable (quantifiable with concrete indic...

In the previous activities, you discovered the SMART framework as a whole and practiced turning vague goals into structured ones. You now know that a goal must be Specific, Measurable, Achievable, Relevant, and Time-bound. In this theoretical zoom, w...

THEORETICAL RECAP The 'S' in SMART stands for Specific — and it is the foundation everything else rests on. A goal is Specific when it answers, without ambiguity, the following questions: What exactly do I want to achieve? Who is involved? On which c...

By this point in the course, you have explored Google Analytics through its demo account and practiced identifying key metrics within the platform. You now know where to find data related to traffic, user behavior, and conversion. The next essential ...

THEORETICAL RECAP Google Analytics (GA) is a free web analytics platform that collects and reports data about how users interact with a website. Before diving into the workshop, let's consolidate a few essential concepts. A metric in GA is a quantita...