THEORETICAL RECAP Before diving into the workshop, let's consolidate the key concept you explored in the previous lesson on leading vs. lagging KPIs — because this distinction is at the heart of everything you are about to do. A lagging indicator mea...

In digital marketing, staying informed is not a luxury — it is a strategic necessity. Whether you are tracking your brand's reputation, keeping an eye on competitors, following industry trends, or curating content for your audience, you need reliable...

**Theoretical Recap** Digital monitoring (or 'veille' in French) is the continuous practice of collecting, filtering, and storing relevant information about your industry, competitors, target audiences, and marketing trends. It is a foundational habi...

As a digital marketer, your daily workload is dense and varied. You manage campaigns, analyze data from tools like Google Analytics, set up monitoring with Google Alerts or Feedly, create personas, write content, and respond to clients or colleagues....

## Mini-Project: Planning a Trello + Pomodoro Session ### Project Overview This mini-project challenges you to set up a fully operational personal productivity system combining Trello (task management) and the Pomodoro technique (time management). Bu...

At this stage of your learning journey, you have explored a rich set of foundational tools and concepts: Google Analytics, key performance indicators, audience personas, value propositions, monitoring tools like Google Alerts and Feedly, personal org...

## Overview This mini-project is the capstone activity of the introductory chapter 'First steps in digital marketing and setting up the work environment.' You have already explored Google Analytics, KPIs, audience personas, value propositions, monito...

**Theoretical Recap** A digital marketing campaign does not exist in a vacuum. It is a structured sequence of tasks, assets, deadlines, and stakeholders that must be coordinated to deliver a coherent message to the right audience at the right time. T...

## Overview This final mini-project is the capstone of the 'INTRO - First steps in digital marketing and setting up the work environment' chapter. It asks you to bring together every tool, method, and concept covered so far — persona definition, valu...

In digital marketing, every strategy, every campaign, and every piece of content must be built around a precise understanding of who you are speaking to. Without knowing your audience, you are essentially shooting in the dark: you might reach people,...