Abby interviews Tim Keef, Chief Marketing Officer at UC-Irvine Division of Continuing Education. Tim chats with Abby about his diverse career journey, the unique challenges of marketing to working professionals, and how the pandemic has steered the division’s programs and marketing efforts. The takeaway? Pursuit of education is useful at every age.

Sarah interviews Stephanie Geno, Chief Marketing Officer at Innovid. Innovid offers television and digital advertising management and distribution services to large brands. Stephanie tells Sarah about InnovidXP, the company’s latest platform aimed to serve advertisers in today’s converged digital entertainment landscape.

Abby interviews Mark Jensen, Director of Product Marketing at business management software company Epicor. Mark tells Abby about his day-to-day work marketing Epicor’s portfolio of products, and shares insights about customer communication and relationship-building. Epicor provides ERP, CRM, SCM and HCM software solutions to businesses in a range of distributor and retail industries.

Sarah sits down with Tip Rose, Vice President of Digital & Print Marketing at Nationwide. Tip discusses leveraging customer data in order to improve messaging and digital consumer experience. He also shares about his experience leaning into the latest digital tools for improved customer insights.

Sarah interviews Dusty DiMercurio, Senior Director of Industry & Portfolio Marketing at Autodesk. Autodesk is a global leader in design and “make” technology across many industries, some of its software including AutoCAD and Fusion 360. Dusty talks with Sarah about his team’s current efforts to improve customer experience using data and research. He also provides insights about the importance of thoughtful, value-based content as a marketing tool versus traditional advertising.

Abby chats with Chris McFadden, Vice President of Communications and Marketing at Turner Construction Company. Chris tells Abby about the continued growth of the company, and speaks to the emphasis Turner puts on community, difference, and kindness. With a staff of 10,000 employees, Turner completes $12 billion of construction work on 1,500 diverse projects yearly.

Sarah sits down with Peter Walter, Vice President of Digital Marketing at C.R. Laurence Co., Inc. Peter chats with Sarah about CRL’s new website, streamlining the customer journey, and making valuable process changes to benefit the business. CRL is a global, industry-leading manufacturer of glass and glazing tools and equipment.

Abby interviews Mirko Mueller-Goolsbey, Brand Marketing Director at SAS, the largest private software company in the world. Mirko, a former Olympic athlete, tells Abby about his switch to marketing and his ongoing fascination with behavior insight. The two discuss multi-pronged marketing approaches in the B2B space, and the importance of discipline and consistency in sustaining a brand over time.

Sarah chats with seasoned marketing professional Anand Akela, Chief Marketing Officer at Acalvio Technologies, leader in cyber deception technology. Anand and Sarah discuss designing and executing go-to-market strategies, mapping out the buyer’s journey, and adjusting course based on targeted personas. Anand’s former roles include Vice President of Marketing at Nutanix and Vice President of Product Marketing at Tricentis.

Sarah interviews Paul Dobson, Head of Digital Services at Cloud Software Group. Paul chats with Sarah about CSG's robust brand messaging and social media marketing plans, and the wide range of software franchises they offers across industries. CSG supports more than 100 million users around the globe.