Abby interviews Venkata Bhonagiri, Senior Partner and Group Director of Data Strategy & Analytics at Mindshare, one of the world's largest media agencies. Venkata discusses the challenges of long-term brand building, and how to think about measurable results when making dollar investments in marketing.

Abby interviews Michael Layfield, Senior Director of Strategic and Commercial Development at Zoetis, the largest global animal health and pharmaceuticals company. Michael and Abby discuss using analytics to develop funnels and target customers, as well as Zoetis's latest best workplace accolades.

Abby interviews Michael Ganda, Senior Director of Strategic Marketing at ServiceMaster, a residential and commercial restoration services company. Michael discusses the importance of trust and brand awareness in ServiceMaster's sales funnel, and how word-of-mouth marketing still plays a big role today, especially for trades-oriented businesses.

Abby interviews Amy Wigler, Vice President of Multiplatform Marketing and Content at PBS. Amy discusses the surge of analytics tools in marketing – and how the strongest marketers know not only how to leverage these tools, but when to take risks against them.

Sarah interviews Brian Vasallo, Director of Web and Digital Marketing, Tristate, at Optum, a national healthcare management provider. Brian and Sarah discuss communicating shared values to patients, improving provider services through patient listening, and Optum's latest patient-facing website innovations.

Abby interviews Eileen Rivera, Vice President of Communications and Public Relations at Maximus. Maximus provides federal, state and local government agencies with services to manage and administer programs. Eileen discusses the wide range of solutions Maximus provides to agencies – from data management for the CDC to operational restructuring for the Centers for Medicare & Medicaid Services – and the unique challenges of marketing these services to well-defined audiences.

Sarah interviews Paige Finn, Director of Marketing Program Operations at Accela, an industry leader in designing and delivering government software. Paige discusses working with clients to transition operational processes to digital, and the benefits of Accela's latest SaaS solutions.

Abby interviews John Jorgenson, Chief Marketing Officer at Cambium Learning Group. John and Abby discuss the importance of thoughtful brand messaging, and Cambium's focus on the Three Essential Elements to Education: Simplicity, Certainty, and Now. Cambium Learning Group owns a family of software and hardware brands serving students ranging from pre-kindergarten to adult.

Sarah interviews seasoned marketing expert Ron Grinblat. The two discuss helping clients build an emotional selling proposition using storytelling, and the importance of intercommunication and continued learning in marketing.

Abby interviews Kathy Neumann, Chief Marketing Officer at Rent, a platform providing apartment marketing solutions. Kathy and Abby discuss building a brand over time via careful messaging, and finding the right balance between analytics and creativity in marketing.