This episode focuses on the public's willingness to pay for news, what motivates them and what could persuade them. Authors of the Digital News Report, the most comprehensive study of news consumption trends worldwide, discuss the key findings from this year's report.

Host: Federica Cherubini is Head of Leadership Development at the Reuters Institute for the Study of Journalism. She is an expert in newsroom operations and organisational change, with ten years' experience spanning major publishers, research institutes and editorial networks around the world.

Guest: Dr Richard Fletcher is a Senior Research Fellow at the Reuters Institute, and Team Leader of the Research Team. He is primarily interested in global trends in digital news consumption, comparative media research, the use of social media by journalists and news organizations, and more broadly, the relationship between technology and journalism.